Retail Banking

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Bank account-related searches up 14 per cent fuelled by ISAs

in April, UK consumer internet searches pertaining to ISAs rose dramatically, reveals Greenlight's latest independent quarterly report, ‘Retail Banking Sector Report – Issue 12’. Searches using the term ‘ISA rates’ alone, saw a staggering 82 per cent jump, indicative perhaps of consumers seeking out the most competitive rates and ISA offerings. ‘Savings accounts’ meanwhile took an 18 per cent hit.

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Online searches for ISAs soar

According to Greenlight's latest independent quarterly report, ‘Retail Banking Sector Report – Issue 12’, searches using the term ‘ISA rates’ alone, saw a staggering 82 per cent jump, indicative perhaps of consumers seeking out the most competitive rates and ISA offerings. ‘Savings accounts’ meanwhile took an 18 per cent hit.

View the blog post

Retail Banking

Retail Banking, Issue 12, April 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: bank accounts, credit and debit cards, mortgages and loans.

Read Report

Retail Banking

Retail Banking Sector Report, Issue 11, Janaury 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.

Read Report

Press

Search for Loans up 6% at expense of Mortgages,

UK online searches for loans saw a 6 per cent rise on January levels totalling 966,202 in July, according to the latest independent research from leading specialist search and social marketing agency, Greenlight. According to the report, ‘Retail Banking Issue 9’, those for mortgages, which in January accounted fo

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Blog Posts

Search for Loans up 6% at expense of Mortgages

UK online searches for loans saw a 6 per cent rise on January levels totalling 966,202 in July, according to the latest independent research from leading specialist search and social marketing agency, Greenlight. According to the report, ‘Retail Banking Issue 9’, those for mortgages, which in January accounted for the lion’s share of retail banking-related searches, dropped 14 per cent. It was likewise for credit and debit card and bank account-related searches, which decreased by 7 per cent and 4 per cent, respectively.

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