By Krishan Nursimooloo | 20 July 2015 |
With the endless amount of information available, including product reviews, recommendations, location access and price comparison sites, consumers don’t always follow the linear path of search, click and buy. Today, the purchase funnel resembles a flight map as consumers engage with multiple screens and channels during their shopping journey and evaluation process.
By Greenlight | 03 March 2015 |
This edition of the Greenlight Paid Media Brief is a collection of articles focusing on one of the biggest disciplines in the industry at the moment; Display. With a little help from some of our partners, including Quantcast, eXelate and VE Interactive, this brief covers everything you need to know about Display.
By Greenlight | 23 November 2012 |
Google recently launched a new beta ‘Remarketing in Search’, that could have a substantial impact on the way we traditionally use remarketing. It aims to take the benefits of remarketing and leverage them within the search engine results pages (SERPs).
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