Remarketing

Blog Posts

International search remarketing using programmatic display

International search remarketing using programmatic display

With the endless amount of information available, including product reviews, recommendations, location access and price comparison sites, consumers don’t always follow the linear path of search, click and buy. Today, the purchase funnel resembles a flight map as consumers engage with multiple screens and channels during their shopping journey and evaluation process.

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Magazine

Paid Media Brief: Display Edition

Paid Media Brief: Display Edition

This edition of the Greenlight Paid Media Brief is a collection of articles focusing on one of the biggest disciplines in the industry at the moment; Display. With a little help from some of our partners, including Quantcast, eXelate and VE Interactive, this brief covers everything you need to know about Display.

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Blog Posts

Google’s ‘Remarketing in Search’ programme could have huge impact on existing remarketing approach

Google recently launched a new beta ‘Remarketing in Search’, that could have a substantial impact on the way we traditionally use remarketing. It aims to take the benefits of remarketing and leverage them within the search engine results pages (SERPs).

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