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Press Release sites see huge drop in Google ranking after Panda 4.0

Press Release sites see huge drop in Google ranking after Panda 4.0

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Whitepapers

Automotive Dealers - Using a digital campaign to bring buyers to your bricks-and-mortar showroom

Automotive Dealers - Using a digital campaign to bring buyers to your bricks-and-mortar showroom

Vast fortunes are spent every year by all the major car manufacturers, pushing a brand image, selling form, function and technology as much as 'the dream' of ownership through television, radio, press and online. But, sooner or later, the customer has to interact with an independent third party, i.e. visit a dealer's website, go into a dealership and interact with the dealer.

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Press

Over three times more searches for hotels at home than away

60% of the 3.3 million UK consumer online searches for hotels made a month ahead of the festive season were for lodgings domestically, reveals analysis of the latest quarterly search intelligence for the sector from Greenlight.

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Press

Holiday search volumes drop 31% on previous quarter

UK airports are braced for an estimated surge of four million people who will be heading abroad for the festive season. However, analysis of the latest holiday-related search data from Greenlight shows quarter-on-quarter web searches for vacations dropped 31%, with short-haul destinations taking the biggest hit.

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Blog Posts

Top-level domains could become an important factor in ranking and online brand visibility

Today, the new generic top-level domains (gTLDs), the thousands of new domain extensions such as “.photography”, “.london” etc., that will be flooding into the market over the next few months, took a step forward and entered a new phase where they are open to applications from anyone. In Greenlight's view gTLDs open up the possibility of the TLD becoming an important ranking factor in the future, particularly for the truly “generic” gTLDs (i.e. not brand gTLDs).

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Press

Wallpaper and DIY all the rage as the housing market picks up

News reports about the UK’s improving housing market are picking up and so too it would seem are consumer online searches for home and garden goods. Between May and August, a monthly average of 17 million searches were made on Google UK for homeware, décor, furniture and garden products, reveals Greenlight's latest report covering the sector.

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Blog Posts

Google’s Hummingbird - no big deal, for now

Google has announced news of what has been a silent shift to a new search algorithm, Hummingbird, the the biggest overhaul to its search engine since “Caffeine” in 2009, affecting 90% of searches. However, whilst Hummingbird will have clear implications for SEO, it is its Panda and Penguin updates – not Hummingbird, that will be the major cause of ranking fluctuations for the foreseeable future.

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