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Why did the General Election 2015 flop in the world of digital?

Why did the General Election 2015 flop in the world of digital?

As I trundled up to the quaint little library in my old primary school to vote in the General Election of 2015, I was hit with two thoughts in quick succession of each other: 1. This place really hasn’t changed a bit, I can’t believe I used to play on those very swings. 2. I can’t believe that in all this time the way in which we vote remains as unchanged as the faded basketball marks on the concrete playground before me.

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Liberty appoints Greenlight Digital to develop new commerce site

Liberty, the iconic London department store, has selected Greenlight Digital, the digital growth agency, to help the fashion and lifestyle specialist grow its digital presence online and in-store.

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Press Release sites see huge drop in Google ranking after Panda 4.0

Press Release sites see huge drop in Google ranking after Panda 4.0

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Blog Posts

Music Magpie and others: Spammy links lose sites' brand ranks

Here it is. Another dose of Greenlight's weekly Blog Watch - the stuff that's got our eyes caught! If you’re not on the floor in a crumpled heap of knowledge after these then you didn’t read carefully enough!

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Blog Posts

Integrated search and digital strategies a MUST in a competitive multi-channel and multi-device marketplace

A fully Integrated digital search strategy is a difficult thing to achieve but is a must for all digital marketers in a competitive multi-channel and multi-device marketplace. The siloed approach needs to change and needs to be driven from the top. C-level employees need to realise that to deliver an integrated strategy, all departments need to be aligned to work towards the business’s goals. To really embrace it, a business needs to be ambitious and courageous.

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Blog Posts

The Content King abdicates and it’s Presentation that takes the crown

Content marketing signals a new way of presenting content, not a totally new way of writing, video capturing or researching. We are now acting as storytellers. The new approach to content demands, by its very nature, that we aim high, positioning our brands within the proximity of those who can continue the story for us in a way in which Google favours – through journalists and influencers.

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Greenlight rolls out Pay for Performance Social Media model

Greenlight rolls out Pay for Performance Social Media model

Greenlight, has today announced it is to offer its Social Media Optimisation service within a pay for performance pricing model, with billing to be based solely on the delivery of actual results. Greenlight has the distinction of being the first and only major agency to do so.

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