Brexit & Trump combination forces two-thirds of digital marketers to rethink how they intend on targeting their audience in 2017
By Greenlight | 16 February 2017 |
The surprising rise in populist sentiment in 2016 has resulted in two-thirds (66%) of marketers questioning how well they understand their brand’s audience, according to new research commissioned by leading independent digital agency Greenlight Digital.
By Andreas Pouros | 01 February 2017 |
Our COO & Co-founder, Andreas Pouros, gets candid with IDG Connect on the best career advice he's received as well as what he'd share with those getting started in their career and those aiming for a C-suite position.
By Wojciech Bednarz | 26 January 2017 |
Data Management services look to combine interaction, descriptive and behavioural data to help brands understand who their customers are, but are marketers really using these insights to their advantage? Wojciech Bednarz, Head of the Data Science & Audience Insight Department at Greenlight Digital looks at the role data insights for marketers as we enter 2017.
By Bea Patman | 17 January 2017 |
The marketing industry is often associated with innovation and creativity. In fact the Department for Culture, Media and Sport found that creative businesses contributed £84.1bn to the British economy, with creative industries growing at double the rate of the UK economy and marketing as one of its strongest sectors. Clearly it is an exciting growing industry to work in, but what is it really like to work in marketing?
By Greenlight | 12 January 2017 |
Fragmentation – it’s one of digital marketing’s biggest hurdles. As defining customers becomes increasingly difficult, brands across the UK are looking to understand and segment their audiences recognising that it is essential for brands. With so many channels available for businesses to speak to their audience, there is more data available on customers than ever before. But where do businesses begin when it comes to breaking down all of this data to truly understand who their current and new customer is?
By Greenlight | 04 January 2017 |
Digital marketing isn’t slowing down any time soon, with a reputation for both stability and constant change. In the last quarter alone, Facebook generated an ad revenue of $6.24 million dollars, signifying yet another huge opportunity in digital marketing. It’s stats like this that have led to many who work in the industry being an optimistic bunch – our '41 Hour' Report discovered 84% of digital marketers feel positive about their current role, and are inspired and passionate about digital marketing.
By Andreas Pouros | 14 November 2016 |
With more than half of annual retail sales occurring during the three months leading up to Christmas in the UK, and a large proportion of these happening between Black Friday and Boxing Day, the festive season can quite literally make or break brands.