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Addressing the challenges in the marketing industry

Addressing the challenges in the marketing industry

The marketing industry is often associated with innovation and creativity. In fact the Department for Culture, Media and Sport found that creative businesses contributed £84.1bn to the British economy, with creative industries growing at double the rate of the UK economy and marketing as one of its strongest sectors. Clearly it is an exciting growing industry to work in, but what is it really like to work in marketing?

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Using data to understand your customer base

Using data to understand your customer base

Fragmentation – it’s one of digital marketing’s biggest hurdles. As defining customers becomes increasingly difficult, brands across the UK are looking to understand and segment their audiences recognising that it is essential for brands. With so many channels available for businesses to speak to their audience, there is more data available on customers than ever before. But where do businesses begin when it comes to breaking down all of this data to truly understand who their current and new customer is?

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Measurement key to proving the role of marketing in business

Measurement key to proving the role of marketing in business

Digital marketing isn’t slowing down any time soon, with a reputation for both stability and constant change. In the last quarter alone, Facebook generated an ad revenue of $6.24 million dollars, signifying yet another huge opportunity in digital marketing. It’s stats like this that have led to many who work in the industry being an optimistic bunch – our '41 Hour' Report discovered 84% of digital marketers feel positive about their current role, and are inspired and passionate about digital marketing.

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Five tips for marketing at Christmas

Five tips for marketing at Christmas

With more than half of annual retail sales occurring during the three months leading up to Christmas in the UK, and a large proportion of these happening between Black Friday and Boxing Day, the festive season can quite literally make or break brands.

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Greenlight launches Data Science & Audience Insight Department

Greenlight launches Data Science & Audience Insight Department

Leading independent integrated digital agency, Greenlight Digital, today launches its Data Science & Audience Insight Department, with the aim to help clients better understand new and existing audiences, recognising that audience identity is essential for brands.

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Digital marketers’ business influence to increase significantly, Greenlight research finds

Digital marketers’ business influence to increase significantly, Greenlight research finds

Digital marketers will play a greater role in business, according to new research commissioned by Greenlight Digital, a leading independent digital agency. The research reveals almost half (46%) of digital marketers believe their influence across the business will increase in the next five years.

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Digital marketers lacking recognition, with many feeling overworked and underpaid, Greenlight research finds

Digital marketers lacking recognition, with many feeling overworked and underpaid, Greenlight research finds

Digital marketers in the UK are lacking support from colleagues and the C-suite, with many finding it difficult to secure budget and justify investments, Greenlight’s inaugural industry survey reveals.

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