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Digital Marketing Predictions 2015

With 2015 fast approaching, it is once again the time of year where by our wonderful staff at Greenlight scry the skeins of time and bring out our inner futurologists. If you're thinking about simply replicating your digital marketing strategy from 2014 this year - then don't! The digital sphere is forever changing, and in order to continue reaching your customers it is imperative you follow the trends and stay ahead of the game.

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Blog Posts

Dynamic Sitelinks: What Are They All About?

Dynamic Sitelinks: What Are They All About?

As all advertisers know, Sitelinks are one of the most important ad extensions available in Adwords. They're known to increase CTR by as much as 30%, and with Google's change to Ad Rank at the tail end of last year, it's made it all the more important that you're making use of all the ad extensions.

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Blog Posts

BlogWatch - Pigeon Update, Keyword Rich Links and Dynamic PPC Sitelinks.

BlogWatch - Pigeon Update, Keyword Rich Links and Dynamic PPC Sitelinks.

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Blog Posts

BlogWatch - A taste of the dark side, link building survey and PPC tricks

BlogWatch - A taste of the dark side, link building survey and PPC tricks

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Press

Greenlight announces participation at Marketing Leaders’ Exchange 2014

Greenlight announces participation at Marketing Leaders’ Exchange 2014

Leading independent digital agency, Greenlight, is proud to be a sponsor for this year’s IQPC Marketing Leaders’ Exchange.

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Blog Posts

Sort out your mobile site! Google warns Smartphone searchers about homepage redirects

Sort out your mobile site! Google warns Smartphone searchers about homepage redirects

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Blog Posts

Bing Ads - Going Back On its Word?

Bing Ads - Going Back On its Word?

Last year, Google revealed plans to make one of the biggest changes to AdWords it had ever made with the announcement of Enhanced Campaigns. By no longer allowing advertisers to split campaigns by device its announcement was met with much furore and scepticism. Bing Ads was quick to assure customers it had no plans to do similar. However, last week it reneged on this to much disappointment.

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