By Greenlight | 18 May 2015 |
Apple has posted a help document confirming the existence of their web crawler, Applebot, which is primarily used for Siri and Spotlight suggestions. The new crawler and acquisition of search analytics firm Topsy in 2013 is just some of the evidence that suggests Apple's intentions to expand its Spotlight web search.
By Mary Healy | 12 May 2015 |
As most advertisers want to jump on the mobile bandwagon, we want to highlight the main things to keep in mind when creating your mobile PPC strategy. Let’s start exactly where it counts: keep your end user in mind and consider what their intent may be when they are searching on the go when optimising campaigns and creating ad copies.
By Inderpaul Rai | 29 April 2015 |
Larry Kim recently wrote a good article for Search Engine Watch on a subject that’s rarely talked about in PPC land – advertisers break out their keyword structures into super-granular themes as best practice. However, after setting live, they leave these keywords in their accounts regardless of performance.
By James Brown | 29 April 2015 |
As an Outreacher, I've always thought of PPC as almost unrelated to my work; separate spheres in the world of SEO. But recently I came across an article from Larry Kim on Search Engine Land, about how he used PPC in a way I hadn't thought of before...
By Si Yan Tuong | 14 April 2015 |
Yandex always aims to focus on user experience and welcomes international stores to sell on Yandex Market. Yandex Market is Russia's number one comparison shopping tool, and allows companies to offer products to customers. Yandex Market currently has an estimated 20 million visits per month, five million visits a week and over a million visits per day. With over 16,000 stores and 68 million product offers, it's no wonder brands like ASOS and Apple have already integrated onto Yandex Market.
By Greenlight | 18 December 2014 |
With 2015 fast approaching, it is once again the time of year where by our wonderful staff at Greenlight scry the skeins of time and bring out our inner futurologists. If you're thinking about simply replicating your digital marketing strategy from 2014 this year - then don't! The digital sphere is forever changing, and in order to continue reaching your customers it is imperative you follow the trends and stay ahead of the game.
By Inderpaul Rai | 08 August 2014 |
As all advertisers know, Sitelinks are one of the most important ad extensions available in Adwords. They're known to increase CTR by as much as 30%, and with Google's change to Ad Rank at the tail end of last year, it's made it all the more important that you're making use of all the ad extensions.