By Angela Knibb | 27 October 2015 |
When advertising was first launched across both Twitter and Facebook, there were limited targeting options. However, these have evolved drastically over time across both platforms to be much more focused on the genuine likes and interests of users and their life events, thus improving the overall experience by making it more relevant. Now, we can target users based on their specified demographic data and location, which further enables them to see relevant ads on their feeds.
By Greenlight | 28 May 2015 |
We live in a world where it’s becoming increasingly easier to be an international vendor and/or consumer. Overseas consumers are coming online at an incredible rate and according to Internet World Stats, the Middle East and Africa have the fastest growing online populations, whilst Asia accounts for a staggering 44.8% of internet users. There are plenty of eCommerce sites in the world, but only a small fraction of them truly serve an international audience.
By Katrina Makins | 27 May 2015 |
Google has long been the go-to search engine of choice, with one of the strongest brand names in the world. Being at the fore of technology and an innovator of data analytics has allowed Google to grow at a fast rate to become the huge brand it is today, and its latest move into eCommerce marks a new opportunity for the brand to delve into new territory and grow even more.
By Greenlight | 18 May 2015 |
Apple has posted a help document confirming the existence of their web crawler, Applebot, which is primarily used for Siri and Spotlight suggestions. The new crawler and acquisition of search analytics firm Topsy in 2013 is just some of the evidence that suggests Apple's intentions to expand its Spotlight web search.
By Mary Healy | 12 May 2015 |
As most advertisers want to jump on the mobile bandwagon, we want to highlight the main things to keep in mind when creating your mobile PPC strategy. Let’s start exactly where it counts: keep your end user in mind and consider what their intent may be when they are searching on the go when optimising campaigns and creating ad copies.
By Inderpaul Rai | 29 April 2015 |
Larry Kim recently wrote a good article for Search Engine Watch on a subject that’s rarely talked about in PPC land – advertisers break out their keyword structures into super-granular themes as best practice. However, after setting live, they leave these keywords in their accounts regardless of performance.
By James Brown | 29 April 2015 |
As an Outreacher, I've always thought of PPC as almost unrelated to my work; separate spheres in the world of SEO. But recently I came across an article from Larry Kim on Search Engine Land, about how he used PPC in a way I hadn't thought of before...