PPC

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Going international with PPC & why you should do it

Going international with PPC & why you should do it

We live in a world where it’s becoming increasingly easier to be an international vendor and/or consumer. Overseas consumers are coming online at an incredible rate and according to Internet World Stats, the Middle East and Africa have the fastest growing online populations, whilst Asia accounts for a staggering 44.8% of internet users. There are plenty of eCommerce sites in the world, but only a small fraction of them truly serve an international audience.

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YouTube: The latest giant storefront in online advertising

YouTube: The latest giant storefront in online advertising

Google has long been the go-to search engine of choice, with one of the strongest brand names in the world. Being at the fore of technology and an innovator of data analytics has allowed Google to grow at a fast rate to become the huge brand it is today, and its latest move into eCommerce marks a new opportunity for the brand to delve into new territory and grow even more.

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Blogwatch: AdWords reports, link-worthy content & Webmaster Tools

Apple has posted a help document confirming the existence of their web crawler, Applebot, which is primarily used for Siri and Spotlight suggestions. The new crawler and acquisition of search analytics firm Topsy in 2013 is just some of the evidence that suggests Apple's intentions to expand its Spotlight web search.

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If I could give you my top mobile PPC tips, they would be…

As most advertisers want to jump on the mobile bandwagon, we want to highlight the main things to keep in mind when creating your mobile PPC strategy. Let’s start exactly where it counts: keep your end user in mind and consider what their intent may be when they are searching on the go when optimising campaigns and creating ad copies.

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Why You Need To Clean Out Your PPC Accounts

Larry Kim recently wrote a good article for Search Engine Watch on a subject that’s rarely talked about in PPC land – advertisers break out their keyword structures into super-granular themes as best practice. However, after setting live, they leave these keywords in their accounts regardless of performance.

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PPC can be so much more than just advertising

As an Outreacher, I've always thought of PPC as almost unrelated to my work; separate spheres in the world of SEO. But recently I came across an article from Larry Kim on Search Engine Land, about how he used PPC in a way I hadn't thought of before...

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Yandex Market Sets Up Filters For International Stores

Yandex Market Sets Up Filters For International Stores

Yandex always aims to focus on user experience and welcomes international stores to sell on Yandex Market. Yandex Market is Russia's number one comparison shopping tool, and allows companies to offer products to customers. Yandex Market currently has an estimated 20 million visits per month, five million visits a week and over a million visits per day. With over 16,000 stores and 68 million product offers, it's no wonder brands like ASOS and Apple have already integrated onto Yandex Market.

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