Paid Search

Blog Posts

Greenlight nominated for RAR Digital Award

Greenlight nominated for RAR Digital Award

The inaugural RAR Digital Awards shortlist is out and we're thrilled to be named a finalist!

View the blog post

Blog Posts

A very mild case of Google Penguin?

A very mild case of Google Penguin?

This week's BlogWatch looks at the differing degrees of Google's Penguin algorithm, Twitter's new layout and Google's plans to start blocking search query data.

View the blog post

Blog Posts

Lest we forget, curation is king when it comes to content, especially content hubs

With the news a couple of weeks back that M&S has hired journalists to create its new content offerings, there's a renewed emphasis on creating journalistic content across the board. It really is a battle of the journalists.

View the blog post

Blog Posts

Audience Targeting: 2014 will be about putting the audience at the centre

At Greenlight, we believe audience targeting is set to be one of the biggest trends for 2014. Audience targeting reduces the speculative costs of advertising and allows you to invest directly into the right customer segments, advocates, engagers and friends of fans.

View the blog post

Press

Firms potentially to invest effort in the wrong type of Search Engine Optimisation

2014 is the year of Authorship but it is going to fly right by most companies when it comes to their investing in it to maximise their visibility online and maintain top rankings on Google. This is one of other predictions for 2014, Greenlight unveils in the tenth quarterly edition of The Greenlight Magazine, just published.

View the news item

Whitepapers

The PPC Brief: Winter 2013/14

This edition of the Greenlight PPC Brief is a collection of articles on one of the biggest trends in the Paid Search industry over the last 12 months, Enhanced Campaigns. Beginning with our initial response to the announcement of Enhanced Campaigns back in February 2013, right through to impacts after the implementation of Enhanced Campaigns.

Read Whitepaper

Press

Web searches for cruise breaks to the Caribbean up 50%

The Caribbean proved a popular destination with UK consumers who went online to look for cruise holidays in the lead up to the festive season, reveals analysis of the latest cruise-related online search data Greenlight.

View the news item

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2014 Greenlight. All Rights Reserved Terms & Conditions