Paid Search

Magazine

Audience Is Firmly At The Heart Of Innovation

Audience Is Firmly At The Heart Of Innovation

As 2016 unfolded, we saw a lot of innovation from Google anchored around users; including audience targeting strategies, ad extensions and ad formats. As we move into 2017, I expect the consumer to stay firmly at the heart of Google’s innovation, highlighting the need for marketers to focus their attention towards them more than ever and put them first when strategising.

Read the magazine

Magazine

Greenlight Predictions: 2017 Edition

Greenlight Predictions: 2017 Edition

With the New Year around the corner, it's that time of year when our experts look into their crystal balls and discuss the trends that they believe will shape digital marketing in 2017. With insights across paid search, display, data & insights, affiliates, UX & CRO, SEO, content & engagement and commerce, this year's magazine has every area of digital covered!

Read the magazine

Magazine

Paid Search Do's And Don'ts: A Guide To Navigating Account Management At Christmas

Paid Search Do's And Don'ts: A Guide To Navigating Account Management At Christmas

For online retailers, Christmas is peak season with spending increasing year-on-year and sales last year hitting a whopping £24bn in the UK alone. We know that the demand is there, and so your marketing strategy must adapt in order for you to capitalise on each and every individual sale.Whilst most businesses have been planning key products, stock levels and Christmas logistics since the beginning of the year, marketing budgets and paid search strategy can often be an afterthought and rushed.

Read the magazine

Magazine

A Guide To Christmas Campaign Planning

A Guide To Christmas Campaign Planning

Christmas is one of the most exciting peaks in any digital marketer’s calendar and, as with any other major event, planning starts early on. While it seems unusual to consider festive campaigns in the heat of summer, this is second nature to digital marketers. But there are often many hurdles that come ahead of a winning Christmas campaign, and it’s the approach that matters as much as the creative ideas when it comes to achieving great results.

Read the magazine

Magazine

Optimising Mobile Moments: An End-To-End Focus

Optimising Mobile Moments: An End-To-End Focus

Over the last six years, the start of each year has been marked by Google announcing that it’ll be ‘the year of mobile’. In the early years this was hard to believe as traffic was lower and conversions were non-existent. But 2013 marked a transition period as searches started shifting from desktop to mobile by at least 30%. A new era began in 2015 when mobile searches outgrew desktop searches for the first time, and now that we’re also seeing conversions follow, it’s time for marketers to pay serious attention to mobile as a channel.

Read the magazine

Blog Posts

Users would rather give up a kidney than lose their mobile, but many marketers still haven’t optimised for this channel

Users would rather give up a kidney than lose their mobile, but many marketers still haven’t optimised for this channel

On the 29th September, we held our Mobile Masterclass event at our office which covered the importance of cross-channel targeting and attribution across SEO, paid search and display to offer digital marketers the tools required to optimise for mobile effectively - here are some of the key takeaways from the event.

View the blog post

Magazine

The Mobile Marketing Brief

The Mobile Marketing Brief

Mobile has been the talk of the table for many digital marketers for a while, where more recently we’ve deemed each year to be ‘the year of mobile’. The fact that this channel has dominated conversations for so long now is a testament to how important it is and, mostly, that it shouldn’t be ignored. This magazine uncovers the important role that mobile plays, specifically looking at the benefit of applying a cross-channel approach to your strategy to reap the greatest benefits.

Read the magazine

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2017 Greenlight. All Rights Reserved Terms & Conditions