Outreach

Blog Posts

Is SEO still important to drive a successful content marketing strategy?

Is SEO still important to drive a successful content marketing strategy?

After the Panda and Penguin updates, and all the recent major changes that led to the massive reduction of search spam and what is now known as the 'content is king' era, one of the most frequently asked questions in the SEO industry was; 'is SEO really dead?'. The short answer is no; SEO is not dead, it has just changed, and this is good news. It means we have now entered an era of great content and kicked out questionable SEO practices.

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Blog Posts

The Future of the "L" Word in SEO

The Future of the "L" Word in SEO

Not a week goes by without an SEO “expert” casting doubt on the future of links and link building. Some go as far as to claim that link building and links are dead/dying. Recently, John Mueller of Google ventured into the link punditry territory. His comments on link building “doing more harm than good” were partly taken out of context causing a stir in the SEO community. The whole debacle illustrates the confused state of the SEO industry. Are links still potent ranking factors? Will they continue to be?

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Blog Posts

BlogWatch - Pigeon Update, Keyword Rich Links and Dynamic PPC Sitelinks.

BlogWatch - Pigeon Update, Keyword Rich Links and Dynamic PPC Sitelinks.

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Blog Posts

BlogWatch - A taste of the dark side, link building survey and PPC tricks

BlogWatch - A taste of the dark side, link building survey and PPC tricks

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Blog Posts

Yahoo For Native Search, Backlinks Will Be Less Important, Bringing The Sexy Back To AdWords Planner & More...

Yahoo For Native Search, Backlinks Will Be Less Important, Bringing The Sexy Back To AdWords Planner & More...

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Blog Posts

Heartbleed, New Majestic Metrics, Alternatives to AdWords & More...

Heartbleed, New Majestic Metrics, Alternatives to AdWords & More...

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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