By Aishah Bashir | 09 June 2015 |
Boasting an incredible active audience of 300 million, Instagram has emerged to be one of the fastest and most engaging social visual platform in the last few years. According to a study conducted by SocialBakers in 2014, it was found that the engagement rate across Instagram is 50 times higher than on Twitter (numbers that might make you rethink your social strategy).
By Chantelle Thompson | 26 May 2015 |
Blogger outreach has become both a subject of contention and affection amongst the SEO arena. As outreach plays a significant role in SEO, a great deal of time has been spent learning how to do it correctly.
By Greenlight | 18 May 2015 |
Apple has posted a help document confirming the existence of their web crawler, Applebot, which is primarily used for Siri and Spotlight suggestions. The new crawler and acquisition of search analytics firm Topsy in 2013 is just some of the evidence that suggests Apple's intentions to expand its Spotlight web search.
By Greenlight | 08 May 2015 |
As SEO evolves and enables businesses to successfully target and connect with the right audience, so does the way in which we devise our SEO campaigns. While we recognise it’s vital that businesses put a strong focus on getting their SEO right, we like to think that there’s not a one-size-fits-all method. We recently undertook an award-nominated project with Dixons Carphone, owners of Currys, to promote sales & brand awareness for small kitchen appliances (SKA) through SEO optimisation in just nine months.
By James Brown | 29 April 2015 |
As an Outreacher, I've always thought of PPC as almost unrelated to my work; separate spheres in the world of SEO. But recently I came across an article from Larry Kim on Search Engine Land, about how he used PPC in a way I hadn't thought of before...
By Gabrielle Narcy | 31 March 2015 |
After the Panda and Penguin updates, and all the recent major changes that led to the massive reduction of search spam and what is now known as the 'content is king' era, one of the most frequently asked questions in the SEO industry was; 'is SEO really dead?'. The short answer is no; SEO is not dead, it has just changed, and this is good news. It means we have now entered an era of great content and kicked out questionable SEO practices.
By Cem Ernaz | 26 February 2015 |
Not a week goes by without an SEO “expert” casting doubt on the future of links and link building. Some go as far as to claim that link building and links are dead/dying. Recently, John Mueller of Google ventured into the link punditry territory. His comments on link building “doing more harm than good” were partly taken out of context causing a stir in the SEO community. The whole debacle illustrates the confused state of the SEO industry. Are links still potent ranking factors? Will they continue to be?