By Haydn Squibb | 22 June 2016 |
Keywords were once the reigning champion of SEO; they essentially dictated your success in ranking high with the search engines. If you knew how to select keywords with a high search volume and low competition and could implement those keywords on your site, there was a high chance you’d get all the traffic you’d ever wanted – simple right?! But are keywords still valuable and will they continue to be?
By Greenlight | 30 March 2016 |
Currys PC World created a live takeover of King’s Cross on Wednesday (23 March), in order to promote the new Samsung Addwash machine to the ‘time-poor’ creatives that work in the area.
By Greenlight | 30 November 2015 |
We’re thrilled to have had our work recognised at the UK Search Awards for our SEO campaign with Dixons Carphone. The campaign saw us tasked with raising Curry’s profile and visibility within the small kitchen appliances market to support the rise in home cooking, baking and juicing as part of a healthier approach to diet.
By Holly Quinn-Kumar | 12 October 2015 |
Over recent years, experiential marketing has become an increasingly significant part of the marketing mix. With the rise of social media, consumers’ voices are more powerful than ever before and they are demanding campaigns that deliver something of value to them. As a result, brands need to be savvier in their marketing approach; not only should they deliver a strong message, they should also deliver a meaningful experience for their audience.
By Greenlight | 12 October 2015 |
Many brands have adopted Content Marketing as an SEO tool for its ability to achieve a range of benefits at the same time. However the biggest challenge for businesses is weaving the disparate threads of the marketing channels that are impacted by content – SEO, Social Media Marketing, PR and more - into a coherent and working strategy.