Outreach

Blog Posts

Components of a modern keyword-based strategy

Components of a modern keyword-based strategy

Keywords were once the reigning champion of SEO; they essentially dictated your success in ranking high with the search engines. If you knew how to select keywords with a high search volume and low competition and could implement those keywords on your site, there was a high chance you’d get all the traffic you’d ever wanted – simple right?! But are keywords still valuable and will they continue to be?

View the blog post

Press

Currys PC World targets ‘time-poor’ tech workers with break-dancing activation

Currys PC World targets ‘time-poor’ tech workers with break-dancing activation

Currys PC World created a live takeover of King’s Cross on Wednesday (23 March), in order to promote the new Samsung Addwash machine to the ‘time-poor’ creatives that work in the area.

View the news item

Blog Posts

Greenlight picks up the Best SEO Campaign at the UK Search Awards

Greenlight picks up the Best SEO Campaign at the UK Search Awards

We’re thrilled to have had our work recognised at the UK Search Awards for our SEO campaign with Dixons Carphone. The campaign saw us tasked with raising Curry’s profile and visibility within the small kitchen appliances market to support the rise in home cooking, baking and juicing as part of a healthier approach to diet.

View the blog post

Blog Posts

Improving Brand Sentiment Through Experiential Marketing

Improving Brand Sentiment Through Experiential Marketing

Over recent years, experiential marketing has become an increasingly significant part of the marketing mix. With the rise of social media, consumers’ voices are more powerful than ever before and they are demanding campaigns that deliver something of value to them. As a result, brands need to be savvier in their marketing approach; not only should they deliver a strong message, they should also deliver a meaningful experience for their audience.

View the blog post

Magazine

Content Marketing Brief - October 2015

Content Marketing Brief - October 2015

Many brands have adopted Content Marketing as an SEO tool for its ability to achieve a range of benefits at the same time. However the biggest challenge for businesses is weaving the disparate threads of the marketing channels that are impacted by content – SEO, Social Media Marketing, PR and more - into a coherent and working strategy.

Read the magazine

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2016 Greenlight. All Rights Reserved Terms & Conditions