Outreach

Press

Currys PC World targets ‘time-poor’ tech workers with break-dancing activation

Currys PC World targets ‘time-poor’ tech workers with break-dancing activation

Currys PC World created a live takeover of King’s Cross on Wednesday (23 March), in order to promote the new Samsung Addwash machine to the ‘time-poor’ creatives that work in the area.

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Blog Posts

Greenlight picks up the Best SEO Campaign at the UK Search Awards

Greenlight picks up the Best SEO Campaign at the UK Search Awards

We’re thrilled to have had our work recognised at the UK Search Awards for our SEO campaign with Dixons Carphone. The campaign saw us tasked with raising Curry’s profile and visibility within the small kitchen appliances market to support the rise in home cooking, baking and juicing as part of a healthier approach to diet.

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Blog Posts

Improving Brand Sentiment Through Experiential Marketing

Improving Brand Sentiment Through Experiential Marketing

Over recent years, experiential marketing has become an increasingly significant part of the marketing mix. With the rise of social media, consumers’ voices are more powerful than ever before and they are demanding campaigns that deliver something of value to them. As a result, brands need to be savvier in their marketing approach; not only should they deliver a strong message, they should also deliver a meaningful experience for their audience.

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Blog Posts

Influencer marketing on Instagram

Influencer marketing on Instagram

Boasting an incredible active audience of 300 million, Instagram has emerged to be one of the fastest and most engaging social visual platform in the last few years. According to a study conducted by SocialBakers in 2014, it was found that the engagement rate across Instagram is 50 times higher than on Twitter (numbers that might make you rethink your social strategy).

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Blog Posts

Effecting Blogger Outreach with the Art of Mirroring

Effecting Blogger Outreach with the Art of Mirroring

Blogger outreach has become both a subject of contention and affection amongst the SEO arena. As outreach plays a significant role in SEO, a great deal of time has been spent learning how to do it correctly.

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Blog Posts

Blogwatch: AdWords reports, link-worthy content & Webmaster Tools

Apple has posted a help document confirming the existence of their web crawler, Applebot, which is primarily used for Siri and Spotlight suggestions. The new crawler and acquisition of search analytics firm Topsy in 2013 is just some of the evidence that suggests Apple's intentions to expand its Spotlight web search.

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Blog Posts

SEOhhh! How a great SEO campaign can really make a difference to your brand

SEOhhh! How a great SEO campaign can really make a difference to your brand

As SEO evolves and enables businesses to successfully target and connect with the right audience, so does the way in which we devise our SEO campaigns. While we recognise it’s vital that businesses put a strong focus on getting their SEO right, we like to think that there’s not a one-size-fits-all method. We recently undertook an award-nominated project with Dixons Carphone, owners of Currys, to promote sales & brand awareness for small kitchen appliances (SKA) through SEO optimisation in just nine months.

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