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Social Olympics: Official Sponsors Ask "Was it Worth It?"

Social Olympics: Official Sponsors Ask "Was it Worth It?"

While most people had their eyes fixed on last night's Olympics closing ceremony, no doubt the official sponsors were at least partially distracted by the big question that will loom over the rest of their financial year: was it worth it? We've been using our own Social Media framework to to answer that question.

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The mighty hurdle: What happens when Brands meet the News and the News meets Censorship

The sporting event hosted in London this summer is a great example of how censorship can affect a brand's digital journey - especially when it comes to online PR. The trick is to leverage key events and news that you can naturally associate your brand with, add sources and back up your position with timely, relevant commentary. Jump through censorship hurdles by being smart with your language; allude to events, play on words - even pun - and write your marketing materials in a dignified and controlled manner.

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Social Olympics: As the Games Begin, Brand Sponsors Face Their Biggest Challenge Yet

Social Olympics: As the Games Begin, Brand Sponsors Face Their Biggest Challenge Yet

Just three days to go to the London 2012 Olympics and Olympic sponsors are ramping up their activity in a last-stitch effort to make the most of their association with the Games. Online conversation about Olympic sponsorship has also gained momentum, more than doubling over the last two weeks to 142k conversations. And at last, on the social media front, Adidas seems to be making positive strides.

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Social Olympics: Pushing Social Value Over Products

Social Olympics: Pushing Social Value Over Products

As the Olympics draw nearer, conversation about brand sponsors is picking up. The last two weeks saw around 63,000 online mentions of Olympic sponsors, compared to 54,000 the two weeks prior. The discussion points to mounting pressure on brands to make the most of their Olympic sponsorship while it lasts. This is no doubt true for our two brands in focus: Adidas and Cadbury. But the story holds a few surprises.

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