By Krishna Rao | 13 November 2013 |
A third of new relationships begin online and on average, nine million Britons log on to dating sites in their quest to find a significant other, an industry which research firm Mintel estimates will be worth £150 million by 2014.
By Krishna Rao | 11 November 2013 |
Online search volumes for footwear, clothing and accessories in September were up a whopping 82% on the previous quarter, reveals Greenlight's latest analysis of fashion-related search data. Womenswear made the highest gains on the previous quarter with searches pertaining to swimwear dominating.
By Krishna Rao | 29 October 2013 |
Online search volumes for consumer electronics in September were up 43% on June levels, and those for both small and large kitchen appliances saw the highest quarter-on-quarter gains, reveals analysis of the latest search data for the sector by Greenlight.
By Krishna Rao | 22 October 2013 |
News reports about the UK’s improving housing market are picking up and so too it would seem are consumer online searches for home and garden goods. Between May and August, a monthly average of 17 million searches were made on Google UK for homeware, décor, furniture and garden products, reveals Greenlight's latest report covering the sector.
By Neil Saunders- Guest Author | 17 October 2013 |
Greenlight has on several occasions talked about the impact of the weather on online sales and the need for online vendors’ SEO and PPC campaigns to flexibly accommodate and easily adapt to any sudden turn of tide. So it’s interesting to see retail research agency and consulting firm, Conlumino, in its analogy of the BRC’s latest retail sales results, note just how much of a role the weather – aside from the economy, has shaped them, when compared to the same time last year.
By Krishna Rao | 16 October 2013 |
The volume of UK online searches for cruise holidays in August rose a staggering 66% on May levels, reveals analysis of the latest search data from Greenlight. Its latest report covering the sector also found queries for cruise excursions on the UK’s river Thames saw the biggest increase compared to the Caribbean, Mediterranean and the Nile.
By Krishna Rao | 10 October 2013 |
UK Search Awards 2013 today announced its shortlisting of Greenlight for six awards, in recognition of the exemplary results the agency has delivered for its clients and for its innovative, unique proprietary search marketing technology platform, Hydra.