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Developing An Organic Mobile Marketing Strategy

Developing An Organic Mobile Marketing Strategy

An organic mobile strategy begins with a firm understanding of the ways in which mobile and app usage have evolved, and as users are becoming ever more mobile oriented, it's imperative that marketers have a firm knowledge of the recent changes and developments which will help shape a winning plan.

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What impact has the removal of right hand side ads actually had?

What impact has the removal of right hand side ads actually had?

Back in March, we looked at the initial impact of Google’s removal of right hand side ads, with the following conclusion: “To play in the paid space, you need to appear in positions 1-4, where we see an increased CTR both MoM and YoY. However, those clicks are now costlier, therefore as advertisers we need to pick our battles; decide which keywords and which audiences are worth those top spots, and reduce visibility on the rest.” Now we’re about three months into the change, we have a lot more data to play with and the trends seem to have settled down somewhat. Looking at the CPC change overall, there are both increases and decreases, but they seem for the most part in line with normal YoY fluctuations.

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