Mobile

Blog Posts

Enhanced Campaigns: Thinking beyond the keyword and putting the audience first

5 months since Enhanced Campaigns (EC) went live, I find myself eating my own words with the process not actually being that painful and some incredibly exciting new targeting features to match. EC in fact, has turned the Search world on its head, making us think beyond the keyword and instead, about the person behind it. This will see audience targeting become one of the biggest trends for 2014.

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Blog Posts

Mobile technology - Influencing customer shopping behaviour via physical location tracking emerges

For the last few years industry analysts and experts have been declaring that the future is mobile and that using this channel for shopping will soon be the most popular method used by online consumers. While this may not yet be fully realised, there is an emergence of a different use of mobile technology which will offer retailers another way to influence their customers' shopping behaviour - and it's all about tracking their physical locations.

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Magazine

The Magazine: The eCommerce Issue

The Magazine: The eCommerce Issue

The latest edition of Greenlight's magazine features guest publications from Hybris, Shutl and WorldPay as well as a feature article from Greenlight's Director of Technology and eCommerce, Kevin Murray. Topics include, closing the circle between online and offline customer shopping behaviour, how consumer demand is shaping future eCommerce experiences, the international expansion of eCommerce and what Shutl delivery means for online gifting.

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Whitepapers

Why a multi-device strategy is critical if you are going to grow in search

Presentation by Hannah Kimuyu given at On The Edge Digital Conference, Birmingham, 19 September 2013. Key takeaways: •Growth of multi-device •The challenges & opportunities •How to get ready •Success story. Learn about the five steps for finding success with mobile

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Press

Footwear & Accessories top online fashion searches

Consumer online searches for shoes & accessories outperformed those for womenswear, menswear and even dresses, reveals data from Greenlight's latest report covering the fashion sector.

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Press

Browsing for beauty: Almost two in five beauty product searches made on mobile devices

Consumers made over 2.1 million searches on the web for beauty care products in June and 38% were made using mobile devices, reveals the latest online search data from Greenlight. Overall, queries pertaining to make-up were the most popular.

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Blog Posts

Google's Waze paves the way for monetisation with accurate ads

10 years ago, when Google maps was first released, the search giant had already foreseen that the future of Search was going to be related to mapping. However, by adding another feather to its bow compliments of its acquisition of Waze, serving users with relevant, non-infringing ads within the mapping interface is now finally being realised.

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