By Angela Knibb | 30 June 2016 |
Back in March, we looked at the initial impact of Google’s removal of right hand side ads, with the following conclusion: “To play in the paid space, you need to appear in positions 1-4, where we see an increased CTR both MoM and YoY. However, those clicks are now costlier, therefore as advertisers we need to pick our battles; decide which keywords and which audiences are worth those top spots, and reduce visibility on the rest.” Now we’re about three months into the change, we have a lot more data to play with and the trends seem to have settled down somewhat. Looking at the CPC change overall, there are both increases and decreases, but they seem for the most part in line with normal YoY fluctuations.
By Apolline Uong | 08 June 2016 |
For anyone who has watched (or attended) the Google Performance Summit, held in May of this year in San Francisco, it’s evident that Google is shifting to mobile. Google is releasing different solutions to make mobile strategy more efficient for advertisers in the form of better visibility with expanded text ads, responsive display ads and more accurate bids across devices. Google is also rolling out new Local Search Ads on Maps to empower online to offline strategy.
By Bea Patman | 28 April 2016 |
SEO loves its tropes; if we’re not insisting for the thousandth time that 'content is king’, we’re predicting that next year really will be ‘the year of mobile’. We’ve become so accustomed to heralding in each new year with this particular forecast that it feels a bit strange to be calling an end to the tradition. But do so I must, because here’s the thing – I think The Year of Mobile just happened.
By Greenlight | 26 April 2016 |
On Thursday 21st April, we welcomed 60 marketers to our office for a Technical SEO Masterclass, hosted by our Head of SEO, Bea Patman, and four of our SEO Consultants. Judging by the number of attendees and engagement levels, the event certainly reflected the hunger that marketers have to improve their understanding of the more technical side of SEO.
By Greenlight | 19 April 2016 |
2015 was a very busy year in SEO, marked by numerous updates and a stronger focus on usability, particularly on mobile devices, as this was notably the year that Google searches from mobile devices surpassed those from desktops. We look into the impact that these changes had on the digital marketing industry and provide expert analysis and recommendations for webmasters to optimise their search strategy.