Mobile

Blog Posts

All the latest news about the mobile-first index

All the latest news about the mobile-first index

On Friday 4th November, Google announced on its blog that it has started experimenting with making its index mobile-first. In fact, as more and more searches happen on mobile, Google is planning to release an important update globally, after which the mobile version of a website will be crawled and indexed as the primary source for content and ranking signals for your site.

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Blog Posts

Winning SEO insights to maximise your Black Friday campaign

Winning SEO insights to maximise your Black Friday campaign

Black Friday can certainly be a tough nut to crack given the ramped-up competition and aggressive tactics that are implemented by brands to secure sales. Thankfully Jake, our SEO Consultant behind a number of award-winning Black Friday campaigns, has some insightful tips to help you get the best results on the day.

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Magazine

Using Display To Offer The Best Cross-Channel Mobile Experience

Using Display To Offer The Best Cross-Channel Mobile Experience

With consumers spending 43% of their online time on mobile, and mobile ad spend being up 60.3% to £2.627 billion in 2015 (accounting for 30.5% of all digital advertising), we have truly entered the era of mobile.

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Magazine

Developing An Organic Mobile Marketing Strategy

Developing An Organic Mobile Marketing Strategy

An organic mobile strategy begins with a firm understanding of the ways in which mobile and app usage have evolved, and as users are becoming ever more mobile oriented, it's imperative that marketers have a firm knowledge of the recent changes and developments which will help shape a winning plan.

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Magazine

Optimising Mobile Moments: An End-To-End Focus

Optimising Mobile Moments: An End-To-End Focus

Over the last six years, the start of each year has been marked by Google announcing that it’ll be ‘the year of mobile’. In the early years this was hard to believe as traffic was lower and conversions were non-existent. But 2013 marked a transition period as searches started shifting from desktop to mobile by at least 30%. A new era began in 2015 when mobile searches outgrew desktop searches for the first time, and now that we’re also seeing conversions follow, it’s time for marketers to pay serious attention to mobile as a channel.

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Magazine

Mobile: The Growing Story

Mobile: The Growing Story

There’s no getting away from it - mobile plays a fundamental part in supporting business growth today, and it’s clear the pressure really is on for businesses to provide consumers with a seamless experience in a mobile-first world. Luckily, Google have the technology and tools to optimise this for brands - for free.

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Blog Posts

Users would rather give up a kidney than lose their mobile, but many marketers still haven’t optimised for this channel

Users would rather give up a kidney than lose their mobile, but many marketers still haven’t optimised for this channel

On the 29th September, we held our Mobile Masterclass event at our office which covered the importance of cross-channel targeting and attribution across SEO, paid search and display to offer digital marketers the tools required to optimise for mobile effectively - here are some of the key takeaways from the event.

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