By Greenlight | 18 October 2016 |
There’s no getting away from it - mobile plays a fundamental part in supporting business growth today, and it’s clear the pressure really is on for businesses to provide consumers with a seamless experience in a mobile-first world. Luckily, Google have the technology and tools to optimise this for brands - for free.
Users would rather give up a kidney than lose their mobile, but many marketers still haven’t optimised for this channel
By Katrina Makins | 14 October 2016 |
On the 29th September, we held our Mobile Masterclass event at our office which covered the importance of cross-channel targeting and attribution across SEO, paid search and display to offer digital marketers the tools required to optimise for mobile effectively - here are some of the key takeaways from the event.
By Apolline Uong | 08 June 2016 |
For anyone who has watched (or attended) the Google Performance Summit, held in May of this year in San Francisco, it’s evident that Google is shifting to mobile. Google is releasing different solutions to make mobile strategy more efficient for advertisers in the form of better visibility with expanded text ads, responsive display ads and more accurate bids across devices. Google is also rolling out new Local Search Ads on Maps to empower online to offline strategy.
By Katrina Makins | 18 May 2015 |
There’s something that’s becoming increasingly important in today’s day in age. We are living in a technology age, and the pace at which things are moving is incredible. It really is a fantastic time for marketers, and one that should be wholly embraced. That being said, it doesn’t mean that every ‘new thing’ should be invested in, as more often than not, there is usually more hype around the product or service than there is credible evidence that it is worthwhile within the market.
By Greenlight | 13 June 2014 |
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