By Katrina Makins | 18 May 2015 |
There’s something that’s becoming increasingly important in today’s day in age. We are living in a technology age, and the pace at which things are moving is incredible. It really is a fantastic time for marketers, and one that should be wholly embraced. That being said, it doesn’t mean that every ‘new thing’ should be invested in, as more often than not, there is usually more hype around the product or service than there is credible evidence that it is worthwhile within the market.
By Greenlight | 13 June 2014 |
BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.
By Krishna Rao | 10 July 2013 |
There were more searches made online for pet insurance than for health insurance, reveals Greenlight's latest quarterly insurance report. Little wonder consumers are shopping around and looking online for the best deals particularly in light of recent news reports about the cost of vet treatments rising and those of the average pet insurance policy having gone from £166 to £223 over the past five years.
By Krishna Rao | 09 July 2013 |
The latest online search data released by Greenlight reveals 21% of the 2.5 million UK consumer online searches for hotels in May, were made using mobile devices. The majority, 59%, were for hotels in the UK, with London and York attracting the most queries.
By Hannah Kimuyu | 04 July 2013 |
With the deadline to migrate to Google Enhanced Campaigns just a little over two weeks away (22 July), let’s all embrace mobile advertising once & for all. Given the trend so far, it can only get better.
By Krishna Rao | 03 July 2013 |
UK consumers made 1.7 million searches online for cruise holidays in May, reveals Greenlight's new “Cruise Sector Report – Issue 1”. The negative publicity suffered by the sector following on from a succession of incidents – from the Costa Concordia disaster, the engine room fire on the Carnival Triumph to the Carnival Legend’s propulsion failure, has seemingly done little to deter holiday makers from considering cruise vacations.
By Krishna Rao | 27 June 2013 |
The latest research from Greenlight reveals electricity accounted for the majority - 29%, of UK consumer online searches for energy-related services made on mobile devices in April.