By Stefania Romanelli | 25 November 2016 |
On Friday 4th November, Google announced on its blog that it has started experimenting with making its index mobile-first. In fact, as more and more searches happen on mobile, Google is planning to release an important update globally, after which the mobile version of a website will be crawled and indexed as the primary source for content and ranking signals for your site.
By Greenlight | 08 November 2016 |
With consumers spending 43% of their online time on mobile, and mobile ad spend being up 60.3% to £2.627 billion in 2015 (accounting for 30.5% of all digital advertising), we have truly entered the era of mobile.
By Greenlight | 31 October 2016 |
An organic mobile strategy begins with a firm understanding of the ways in which mobile and app usage have evolved, and as users are becoming ever more mobile oriented, it's imperative that marketers have a firm knowledge of the recent changes and developments which will help shape a winning plan.
By Greenlight | 18 October 2016 |
There’s no getting away from it - mobile plays a fundamental part in supporting business growth today, and it’s clear the pressure really is on for businesses to provide consumers with a seamless experience in a mobile-first world. Luckily, Google have the technology and tools to optimise this for brands - for free.
Users would rather give up a kidney than lose their mobile, but many marketers still haven’t optimised for this channel
By Katrina Makins | 14 October 2016 |
On the 29th September, we held our Mobile Masterclass event at our office which covered the importance of cross-channel targeting and attribution across SEO, paid search and display to offer digital marketers the tools required to optimise for mobile effectively - here are some of the key takeaways from the event.
By Apolline Uong | 08 June 2016 |
For anyone who has watched (or attended) the Google Performance Summit, held in May of this year in San Francisco, it’s evident that Google is shifting to mobile. Google is releasing different solutions to make mobile strategy more efficient for advertisers in the form of better visibility with expanded text ads, responsive display ads and more accurate bids across devices. Google is also rolling out new Local Search Ads on Maps to empower online to offline strategy.