By Greenlight | 26 November 2014 |
Understand the importance of the mobile consumer and the techniques and strategies you can employ to understand them, target them and maximise the value of your ideas and budgets.
By Kevin Murray | 18 June 2014 |
Why fashion retailers with eCommerce sites need to be laying the foundations and doing the easy things well now, not later.
By Greenlight | 12 May 2014 |
Greenlight undresses one of the most creative industries on the planet - Fashion. In this edition, we deep dive into this world to look at how the need for an integrated digital approach is key in order to drive consumer engagement and fundamentally conversion.
By Greenlight | 18 October 2013 |
The latest edition of Greenlight's magazine features guest publications from Hybris, Shutl and WorldPay as well as a feature article from Greenlight's Director of Technology and eCommerce, Kevin Murray. Topics include, closing the circle between online and offline customer shopping behaviour, how consumer demand is shaping future eCommerce experiences, the international expansion of eCommerce and what Shutl delivery means for online gifting.
By Greenlight | 23 July 2013 |
The latest edition of Greenlight's Magazine looks at recent updates which have affected the digital landscape. Director of SEO, Adam Bunn, looks at the effects of Google's 2.0 Penguin update. Hannah Kimuyu provides tips for Google's Enhanced Campaigns. Senior Account Manager, Ben McAneny, questions Google's motives in the acquisition of social mapping company, Waze, and Social Media Strategist, Ciaran McManus, looks at the ever-diminishing attention span of the modern consumer.