By Greenlight | 30 August 2016 |
Whilst numerous tactics might fail to drive efficacy, content continues to provoke thought and drive conversations. However, these are exciting, exhausting times as we all compete for engagement with the content we create. For your content to successfully connect with an audience and gain meaningful interactions, it needs to tell a story.
By Greenlight | 15 August 2016 |
Events are becoming an increasingly favoured tactic for delivering key marketing messages, evident by the sharp growth of the events industry in recent years. But, with increased spend on events comes increased expectations, as marketers are forced to justify their expenditure and demonstrate a positive return on investment.
By Greenlight | 09 August 2016 |
It’s fair to say that SEO and Digital PR have been used in the same breath for many years now. In this article, we uncover the merits of amalgamating your SEO and Digital PR efforts to reap strong results and adhere to best practice SEO principles.
By Greenlight | 20 July 2016 |
The beauty of content marketing is that whilst advertising is something that people are forced to consume - whether it's by sticking it in the ad break in Game of Thrones or sticking a poster up at your bus stop - content marketing is something that people choose to watch, read or play based on its own merit. Read on for strategic insights to create, develop and optimise your content marketing plan.
By Greenlight | 19 April 2016 |
2015 was a very busy year in SEO, marked by numerous updates and a stronger focus on usability, particularly on mobile devices, as this was notably the year that Google searches from mobile devices surpassed those from desktops. We look into the impact that these changes had on the digital marketing industry and provide expert analysis and recommendations for webmasters to optimise their search strategy.
By Greenlight | 02 December 2015 |
As 2015 comes to a close, we look at the trends and strategies which we believe will shape digital marketing in 2016 across SEO, Social Media, Paid Media, Mobile and Content Marketing.