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Magazine

Understanding Data-Driven Optimisation

Understanding Data-Driven Optimisation

Many marketers will use data to measure how different marketing channels perform and to monitor overall site performance. But why not also use the data to discover where the site is suffering and take it a step further to discover not just where the problems lie, but also what the problems on those pages really are for users.

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Understanding UX As An SEO Ranking Factor

Understanding UX As An SEO Ranking Factor

Having UX and SEO teams working closely together means that they can easily identify the many ways in which the respective channels overlap as well as the benefits that each team can bring to one another’s traditional KPI sets. With this is mind, it's time for digital marketers to wake up to the benefits of uniting these teams.

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How CRO Affects Your Business

How CRO Affects Your Business

While conversion rate optimisation (CRO) has always been around in one way or another, it has yet to find proper ground in many businesses, big or small. As a marketer of any kind, your success is likely measured on ROI and growing sales. And so, when it’s time to develop a digital strategy geared towards acquiring more high quality traffic, CRO would be the obvious path to follow – after all, more users must mean more sales.

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What is Conversion Rate Optimisation And User Experience

What is Conversion Rate Optimisation And User Experience

User experience (UX) and conversion rate optimisation (CRO) are often confused, combined as one or thought of as two terms for the same practice. By having a look at the ever popular ‘granny remote’ analogy, it’s easy to understand what UX and CRO really mean and how they operate in different spaces.

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UX & CRO: Optimising Accessibility, Relevancy And Conversions

UX & CRO: Optimising Accessibility, Relevancy And Conversions

Media consumption over the past few years has changed, and we’re now seeing a paradigm shift in favour of consumers, where they define the terms and parameters. Simply being able to buy or enquire online is no longer enough.

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Content As A Driver For Purpose-Driven Marketing

Content As A Driver For Purpose-Driven Marketing

The shift towards integration reflects the growing realisation that digital disciplines that were once managed independently of one another are intrinsically linked. SEO, for instance, was considered an arcane discipline ruled by technocrats but that lacked glamour. Mobile was eternally “next year’s big thing”. Content’s crown was never questioned, but the definition of what ‘content’ precisely is has been ever-shifting.

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Machine Learning, AMP And UX: SEO Predictions For 2017

Machine Learning, AMP And UX: SEO Predictions For 2017

Forecasting is a risky business at the best of times, but there’s something about 2016 in particular that seems to have defied just about every expectation.This time last year we predicted a big rise in native advertising, and while it hasn’t necessarily proved untrue – well, it’s hardly been the year’s marketing phenomenon either! This time, we look at AMP and Machine Learning as key trends for 2017, as voted by our SEO Consultants.

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