By Greenlight | 07 December 2016 |
Our Senior Media Trader gives his best practice tips on how to re-engage with audiences that have visited your site to help ensure this holiday season is your most successful.
By Greenlight | 04 December 2016 |
The lead up to Christmas is a great time to launch your paid social activity; whether it’s already part of your marketing mix or whether you’re just keen to improve your existing strategy, it’s an optimal time.What’s key is to choose the social media channels that make sense for your business.
By Greenlight | 30 November 2016 |
Google Shopping has experienced rapid growth over the last few years, seeing the channel establish itself as the predominant revenue driver for many retailers. The holiday period – which actually begins a lot earlier than you would assume, with 48% of holiday shoppers admitting that they did the majority of their shopping on or before Black Friday - places a strong emphasis on preparing a foolproof plan for Shopping campaigns.
By Greenlight | 14 November 2016 |
Christmas is one of the most exciting peaks in any digital marketer’s calendar and, as with any other major event, planning starts early on. While it seems unusual to consider festive campaigns in the heat of summer, this is second nature to digital marketers. But there are often many hurdles that come ahead of a winning Christmas campaign, and it’s the approach that matters as much as the creative ideas when it comes to achieving great results.
By Greenlight | 08 November 2016 |
With consumers spending 43% of their online time on mobile, and mobile ad spend being up 60.3% to £2.627 billion in 2015 (accounting for 30.5% of all digital advertising), we have truly entered the era of mobile.
By Greenlight | 31 October 2016 |
An organic mobile strategy begins with a firm understanding of the ways in which mobile and app usage have evolved, and as users are becoming ever more mobile oriented, it's imperative that marketers have a firm knowledge of the recent changes and developments which will help shape a winning plan.
By Greenlight | 26 October 2016 |
Over the last six years, the start of each year has been marked by Google announcing that it’ll be ‘the year of mobile’. In the early years this was hard to believe as traffic was lower and conversions were non-existent. But 2013 marked a transition period as searches started shifting from desktop to mobile by at least 30%. A new era began in 2015 when mobile searches outgrew desktop searches for the first time, and now that we’re also seeing conversions follow, it’s time for marketers to pay serious attention to mobile as a channel.