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UX & CRO: Optimising Accessibility, Relevancy And Conversions

UX & CRO: Optimising Accessibility, Relevancy And Conversions

Media consumption over the past few years has changed, and we’re now seeing a paradigm shift in favour of consumers, where they define the terms and parameters. Simply being able to buy or enquire online is no longer enough.

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Content As A Driver For Purpose-Driven Marketing

Content As A Driver For Purpose-Driven Marketing

The shift towards integration reflects the growing realisation that digital disciplines that were once managed independently of one another are intrinsically linked. SEO, for instance, was considered an arcane discipline ruled by technocrats but that lacked glamour. Mobile was eternally “next year’s big thing”. Content’s crown was never questioned, but the definition of what ‘content’ precisely is has been ever-shifting.

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Machine Learning, AMP And UX: SEO Predictions For 2017

Machine Learning, AMP And UX: SEO Predictions For 2017

Forecasting is a risky business at the best of times, but there’s something about 2016 in particular that seems to have defied just about every expectation.This time last year we predicted a big rise in native advertising, and while it hasn’t necessarily proved untrue – well, it’s hardly been the year’s marketing phenomenon either! This time, we look at AMP and Machine Learning as key trends for 2017, as voted by our SEO Consultants.

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Four User Experience And Conversion Rate Optimisation Trends For 2017

Four User Experience And Conversion Rate Optimisation Trends For 2017

Good UX and CRO is impossible unless you’re anticipating and meeting users’ needs and expectations. Personalising your site or app for individual users ensures that they’re always met with the content most relevant to them at the right time.

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The Consumer Becoming The Affiliate

The Consumer Becoming The Affiliate

Affiliate marketing has been around for a long time now – and it’s rare that a new affiliate will emerge that breaks into the circle with great significance. With the emergence and understanding of the power of the influencer model has come a variety of new technology providers which are enabling brands to share their product lines through buyer’s social media networks and then rewarding them for sharing what they’ve bought.

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Data Will Drive Every Decision Brands Make

Data Will Drive Every Decision Brands Make

We’ve seen a growing amount of complexity within the digital space in recent years; new mobile devices, new technologies such as virtual reality, the growth of the Internet of Things (IoT), major breakthroughs in the development of artificial intelligence (AI) and an increasing adaptation of machine learning across industries. With all that in mind, it’s clear that 2017 will be even more challenging for marketers than years prior.

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Programmatic TV: The New Frontier Of Automated Ad Buying

Programmatic TV: The New Frontier Of Automated Ad Buying

Worldwide, the TV advertising market is estimated to be $200 billion strong, making up about 40% of all advertising spend. While TV spend is still higher than digital ad spend, it’s predicted that by 2018, digital will overtake TV for the first time. By 2019, the IDC expects Programmatic TV ad spend to be around $17.3 billion worldwide – only a fraction of the current $200 billion pie. However, the arrival of technology and the vast data opportunities will open up endless opportunities for advertisers.

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