By Ina Arens | 19 April 2017 |
Nearly 60% of all advertising spend will be traded programmatically in 2017, which is a testament to how fast this area of digital is not just growing, but very much carving out an important space in the digital landscape. As such, more and more publishers are seeing the advantages of managing yield through programmatic display while many established brands are also realising the potential of communicating with their audience this way, marking a clear preference for programmatic display ads.
By Hannah Kimuyu | 12 April 2017 |
Programmatic trading is incredibly exciting and has become a driver in creating a closer relationship with consumers. Being able to buy and sell media in real-time means we can finally deliver a personalised experience, with innovation now sitting at the heart of programmatic.
By Greenlight | 30 March 2017 |
The evolution of programmatic trading is probably one of the biggest and most significant changes within the digital space. For many digital marketers, it’s been a long time coming, and a welcome change to how we buy and sell media. Programmatic trading, however, will continue to evolve as we see marketers and brands debate transparency, efficiency, big data, viewability, mobile and attribution. Our programmatic display magazine sees our experts uncover the trends and considerations that are core to a marketer's arsenal as well as prominent innovations that are re-shaping the digital landscape.
By Sarah Faber Petersen | 22 March 2017 |
Websites are made for users – or, at least, they should be made for users. Unfortunately, this isn’t always the case; user needs, expectations and overall experience are often an afterthought rather than the foundation on which websites are built. So, how should marketers approach new site builds or redesigns?
By Monny Lam | 15 March 2017 |
With the digital landscape constantly evolving and new UX trends frequently appearing, it can be a challenge to make sure your brand is as up to date as can be. To give you a head start, we’ve summed up three new user experience practices that we believe will be the biggest game-changers for brands in 2017.
By Sarah Faber Petersen | 08 March 2017 |
Many marketers will use data to measure how different marketing channels perform and to monitor overall site performance. But why not also use the data to discover where the site is suffering and take it a step further to discover not just where the problems lie, but also what the problems on those pages really are for users.
By Bea Patman | 01 March 2017 |
Having UX and SEO teams working closely together means that they can easily identify the many ways in which the respective channels overlap as well as the benefits that each team can bring to one another’s traditional KPI sets. With this is mind, it's time for digital marketers to wake up to the benefits of uniting these teams.