By Greenlight | 14 January 2017 |
We’ve seen a growing amount of complexity within the digital space in recent years; new mobile devices, new technologies such as virtual reality, the growth of the Internet of Things (IoT), major breakthroughs in the development of artificial intelligence (AI) and an increasing adaptation of machine learning across industries. With all that in mind, it’s clear that 2017 will be even more challenging for marketers than years prior.
By Greenlight | 12 January 2017 |
Worldwide, the TV advertising market is estimated to be $200 billion strong, making up about 40% of all advertising spend. While TV spend is still higher than digital ad spend, it’s predicted that by 2018, digital will overtake TV for the first time. By 2019, the IDC expects Programmatic TV ad spend to be around $17.3 billion worldwide – only a fraction of the current $200 billion pie. However, the arrival of technology and the vast data opportunities will open up endless opportunities for advertisers.
By Angela Knibb | 04 January 2017 |
As 2016 unfolded, we saw a lot of innovation from Google anchored around users; including audience targeting strategies, ad extensions and ad formats. As we move into 2017, I expect the consumer to stay firmly at the heart of Google’s innovation, highlighting the need for marketers to focus their attention towards them more than ever and put them first when strategising.
By Greenlight | 12 December 2016 |
For online retailers, Christmas is peak season with spending increasing year-on-year and sales last year hitting a whopping £24bn in the UK alone. We know that the demand is there, and so your marketing strategy must adapt in order for you to capitalise on each and every individual sale.Whilst most businesses have been planning key products, stock levels and Christmas logistics since the beginning of the year, marketing budgets and paid search strategy can often be an afterthought and rushed.
By Greenlight | 07 December 2016 |
Our Senior Media Trader gives his best practice tips on how to re-engage with audiences that have visited your site to help ensure this holiday season is your most successful.
By Greenlight | 04 December 2016 |
The lead up to Christmas is a great time to launch your paid social activity; whether it’s already part of your marketing mix or whether you’re just keen to improve your existing strategy, it’s an optimal time.What’s key is to choose the social media channels that make sense for your business.
By Greenlight | 30 November 2016 |
Google Shopping has experienced rapid growth over the last few years, seeing the channel establish itself as the predominant revenue driver for many retailers. The holiday period – which actually begins a lot earlier than you would assume, with 48% of holiday shoppers admitting that they did the majority of their shopping on or before Black Friday - places a strong emphasis on preparing a foolproof plan for Shopping campaigns.