Link Building

Blog Posts

The Future of the "L" Word in SEO

The Future of the "L" Word in SEO

Not a week goes by without an SEO “expert” casting doubt on the future of links and link building. Some go as far as to claim that link building and links are dead/dying. Recently, John Mueller of Google ventured into the link punditry territory. His comments on link building “doing more harm than good” were partly taken out of context causing a stir in the SEO community. The whole debacle illustrates the confused state of the SEO industry. Are links still potent ranking factors? Will they continue to be?

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Blog Posts

Google Self-Drives, Pandas, and Twitter does Videos

Google Self-Drives, Pandas, and Twitter does Videos

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Blog Posts

Content Metrics - How long is a piece of string?

Metrics are essential to creating a well thought through, effective content strategy. To begin leveraging content opportunities, it's essential to understand content's performance. However, whilst there are a great number of ways to measure metrics, each metric is different.

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Blog Posts

Google steps up activity against blog networks manipulating Google rankings

Between Google penalising MyBlogGuest.com and taking action on link networks elsewhere, it is clear it is revving up its activity against blog networks gaming Google rankings. This and more on Blogwatch.

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Blog Posts

Lest we forget, curation is king when it comes to content, especially content hubs

With the news a couple of weeks back that M&S has hired journalists to create its new content offerings, there's a renewed emphasis on creating journalistic content across the board. It really is a battle of the journalists.

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Blog Posts

Google's official line on best practice faceting

Doodling Is Productive, Google Glass & Search, Linking to Free Content Is Legal & - These are just some of the recent headlines that our SEO, PPC and Outreach folk deem to be worth a read, summary and a share.

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Blog Posts

Music Magpie and others: Spammy links lose sites' brand ranks

Here it is. Another dose of Greenlight's weekly Blog Watch - the stuff that's got our eyes caught! If you’re not on the floor in a crumpled heap of knowledge after these then you didn’t read carefully enough!

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