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How operating search with the right keys can kick-start great link earning

If I move flat and get a new set of keys, I make a point to learn, by sight and touch, the correct key to unlock the front door. Otherwise, I'm wasting my time. Common sense? 'Course it is. In this blog post, and in this industry, that set of keys sit on a keyboard and combine to form the search terms we type into Google's search bar.

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Blog Posts

If I could give you my top mobile PPC tips, they would be…

As most advertisers want to jump on the mobile bandwagon, we want to highlight the main things to keep in mind when creating your mobile PPC strategy. Let’s start exactly where it counts: keep your end user in mind and consider what their intent may be when they are searching on the go when optimising campaigns and creating ad copies.

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Blog Posts

SEOhhh! How a great SEO campaign can really make a difference to your brand

SEOhhh! How a great SEO campaign can really make a difference to your brand

As SEO evolves and enables businesses to successfully target and connect with the right audience, so does the way in which we devise our SEO campaigns. While we recognise it’s vital that businesses put a strong focus on getting their SEO right, we like to think that there’s not a one-size-fits-all method. We recently undertook an award-nominated project with Dixons Carphone, owners of Currys, to promote sales & brand awareness for small kitchen appliances (SKA) through SEO optimisation in just nine months.

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Blog Posts

Why You Need To Clean Out Your PPC Accounts

Larry Kim recently wrote a good article for Search Engine Watch on a subject that’s rarely talked about in PPC land – advertisers break out their keyword structures into super-granular themes as best practice. However, after setting live, they leave these keywords in their accounts regardless of performance.

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Blog Posts

Music Magpie and others: Spammy links lose sites' brand ranks

Here it is. Another dose of Greenlight's weekly Blog Watch - the stuff that's got our eyes caught! If you’re not on the floor in a crumpled heap of knowledge after these then you didn’t read carefully enough!

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