Google Shopping changes afoot: Feed optimisation will sit at the core of advertisers paid search strategies from Feb onwards
By Krishna Rao | 14 January 2013 |
Google has announced its shopping space, Google Shopping, will, for merchants, shift to a paid model of Product Listing Ads (PLAs). Come July, Google will display one view of the Product Universe whilst effectively ‘forcing’ merchants to provide improved quality of inventory and accuracy of data. Advertisers will need to optimise and manage their product feeds, which for many will require further expertise and ultimately more time and resource. Furthermore, the feed will need to be optimised in real-time and in line with Google’s product feed specification.
By Christina Tsiripidou | 14 January 2013 |
Google has announced its shopping space, Google Shopping, will, for merchants, shift to a paid model of Product Listing Ads (PLAs). This will be rolled out in countries where PLAs are currently live including the UK. Migration will commence 13 February 2013 and completed by Q2 2013. Come July, the results will be only in the format of paid PLAs and the previous natural shopping results will no longer appear.
By Krishna Rao | 30 October 2012 |
Integrating Paid Media campaigns into other channels like Social Media can help brands stand out from the crowd and in the lead up to Christmas could help pay dividends.
By David Tillett | 30 October 2012 |
Having a well thought out Paid Media strategy, can make all the difference between having a successful online campaign and falling behind. However, to stand out from the crowd, why not think about integrating your Paid Media campaign into other channels, such as Social Media.
By Krishna Rao | 24 August 2012 |
A combination of the availability of technology, data and liquidity of inventory via exchanges has meant that the process of buying digital advertising has been completely democratised. Anyone with the will to buy their own display, mobile and video can do it today.
By Biren Kalaria – Guest Author | 24 August 2012 |
60 seconds with Biren Kalaria, Head of Invite Media UK, Google, on Demand-side platform (DSP) technology and why online advertisers should be thinking of including this relatively new and evolving technology in their digital strategy