The World Wide Web is a quarter of century old this month – but what might life be like had it not been invented?
By Andreas Pouros | 10 March 2014 |
March marks a quarter of a century since the genesis of the World Wide Web’s conversion from an idea on paper to what it is today, the fastest-growing communication medium of all times. But what might life be like had it not been invented?
By Adam Bunn | 11 November 2013 |
Today, the new generic top-level domains (gTLDs), the thousands of new domain extensions such as “.photography”, “.london” etc., that will be flooding into the market over the next few months, took a step forward and entered a new phase where they are open to applications from anyone. In Greenlight's view gTLDs open up the possibility of the TLD becoming an important ranking factor in the future, particularly for the truly “generic” gTLDs (i.e. not brand gTLDs).
By Victoria Galloway | 15 October 2013 |
Here at Greenlight we all love blogs and blogging but to what extent do the rest of the world? Well, you’ll be pleased to know they are of the same opinion – so it’s not just us! Instead of rooting around for something content based to talk about I thought I’d wow you all with some blogging facts and then look into exactly why people blog. What draws us to blogging, what do we think we’ll get out of it and who do we think, or hope, is reading?
By Krishna Rao | 08 August 2013 |
Consumers made over 2.1 million searches on the web for beauty care products in June and 38% were made using mobile devices, reveals the latest online search data from Greenlight. Overall, queries pertaining to make-up were the most popular.
By Ciaran McManus | 06 August 2013 |
Brevity is now King ..The 140-character limit is what makes Twitter tick so well...but the newest trend is perhaps more unexpected, as brevity is now reaching much further than textual content. The 6 second video format of Vine and 15 seconds of Instagram's, are presenting new challenges and opportunities for marketers.
Greenlight joins roster of expert panelists at leading advanced search marketing show, ionSearch 2013
By Krishna Rao | 05 April 2013 |
Greenlight has joined the ionSearch roster, with two members of the agency’s SEO team taking part in panel sessions. ionSearch 2013, one of the UK's leading search and social marketing conferences, takes place on April 18th -19th at the Carriageworks Theatre, Leeds, UK.
By Krishna Rao | 07 March 2013 |
Facebook today formally unveiled the redesign of its News Feed. Whilst Facebook has taken the success of advertising in peoples’ newsfeeds on mobile and based its News Feed redesign on mirroring that format (or close to it) on all devises, which should boost revenues, the conflict between user experience and driving more ad dollars looms large.