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The World Wide Web is a quarter of century old this month – but what might life be like had it not been invented?

March marks a quarter of a century since the genesis of the World Wide Web’s conversion from an idea on paper to what it is today, the fastest-growing communication medium of all times. But what might life be like had it not been invented?

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Top-level domains could become an important factor in ranking and online brand visibility

Today, the new generic top-level domains (gTLDs), the thousands of new domain extensions such as “.photography”, “.london” etc., that will be flooding into the market over the next few months, took a step forward and entered a new phase where they are open to applications from anyone. In Greenlight's view gTLDs open up the possibility of the TLD becoming an important ranking factor in the future, particularly for the truly “generic” gTLDs (i.e. not brand gTLDs).

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We blog therefore we are: Who blogs, who should blog and why

Here at Greenlight we all love blogs and blogging but to what extent do the rest of the world? Well, you’ll be pleased to know they are of the same opinion – so it’s not just us! Instead of rooting around for something content based to talk about I thought I’d wow you all with some blogging facts and then look into exactly why people blog. What draws us to blogging, what do we think we’ll get out of it and who do we think, or hope, is reading?

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Going BITESIZE

Brevity is now King ..The 140-character limit is what makes Twitter tick so well...but the newest trend is perhaps more unexpected, as brevity is now reaching much further than textual content. The 6 second video format of Vine and 15 seconds of Instagram's, are presenting new challenges and opportunities for marketers.

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Greenlight joins roster of expert panelists at leading advanced search marketing show, ionSearch 2013

Greenlight has joined the ionSearch roster, with two members of the agency’s SEO team taking part in panel sessions. ionSearch 2013, one of the UK's leading search and social marketing conferences, takes place on April 18th -19th at the Carriageworks Theatre, Leeds, UK.

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How should you take your business mobile?

The explosion of smart phones and tablet devices onto the market has meant that for businesses with an internet presence, having a mobile strategy has gone from a ‘nice to have’ feature to being an integral part of an online businesses strategy.

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