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The Facebookification of Instagram – how can brands benefit?

The Facebookification of Instagram – how can brands benefit?

With so many social media platforms to choose from, Instagram has become one of the go to platforms, with over 400,000 million monthly active users. In five years, Instagram has powered to social media success quite simply because it offers a fantastic user experience. Consumers love it because it feels real, it’s beautifully simple and a rich and creative way to tell stories. The social media site is also a powerful ally for advertisers, offering them the opportunity to reach a new audience and build a community, raising awareness and even shifting perceptions. However will the news that Instagram will start personalising our feeds through a new algorithm impact this?

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Instagram used to drop InstaHints in run up to Valentine’s Day

Instagram used to drop InstaHints in run up to Valentine’s Day

Finding the perfect Valentine’s Day gift is the ultimate challenge for many, but Greenlight has conducted research discovering that finding a present for a loved one may not be as hard as we think, with over 41% of Instagram users admitting to dropping #InstaHints about what we want to receive this year.

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Instagram reigns supreme for #LFW2016 mentions

Instagram reigns supreme for #LFW2016 mentions

Greenlight has been tracking social media mentions in the month leading up to London Fashion Week 2016, comparing it with the same period in 2015. Key findings include that Instagram will be more popular than Twitter in London Fashion Week 2016 and that Twitter is “so last season” as mentions on this social media channel plummet.

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Three-fifths of marketers overlooking Instagram, as Greenlight research reveals its growing influence on shopper behaviour

Three-fifths of marketers overlooking Instagram, as Greenlight research reveals its growing influence on shopper behaviour

Almost one in three (30%) Instagram users have bought items after seeing them on the app, yet 60% of marketers aren’t currently targeting Instagram users, Greenlight reveals.

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Blog Posts

Advertising on Instagram: What opportunities are now open to brands?

Advertising on Instagram: What opportunities are now open to brands?

Since Instagram’s launch in 2010, there’s been an incremental rise in users joining the social media platform every year, especially after it was bought by Facebook, which saw the platform jump from 10 million users in September 2011 to 80 million in July 2012. In March this year, a study found Instagram was used more than Twitter across all age groups, which was further highlighted a few weeks ago when it reached a staggering 400 million users.

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Five years in: Instagram is the epitome of line-of-sight marketing for the digital age

Five years in: Instagram is the epitome of line-of-sight marketing for the digital age

It’s been an exciting fortnight for Instagram. The social media site hit the 400 million user milestone just over a week ago and today it celebrates another landmark; its fifth birthday. When Instagram launched it had 25,000 users. In five years, Instagram has powered to social media success quite simply because it offers a fantastic user experience. Consumers love it because it feels real, it’s beautifully simple and a rich and creative way to tell stories. The social media site is also a powerful ally for advertisers, offering them the opportunity to reach a new audience and build a community, raising awareness and even shifting perceptions.

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Blog Posts

Instagram – Why it should feature in your social strategy

Instagram – Why it should feature in your social strategy

With over 400 million users worldwide, there’s no doubt among marketers that Instagram is a platform well worth taking advantage of. What perhaps isn’t as clear to all is how it fits into a successful wider digital strategy: should you be repurposing your website or blog content, creating Instagram-only campaigns, or getting an expert photographer to do it all for you?

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