By Greenlight | 28 September 2016 |
The digital marketing industry has a reputation of being one of both stability and constant change – quite a rare combination for any sector. While it’s a young industry, it certainly isn’t going anywhere. Those who work in digital marketing are in it for the long haul, with the average marketer possessing 12 years of experience and working across an ever-growing array of platforms, channels and other areas of specialism. To assess the current state of the digital marketing industry, we commissioned a third party research company to survey 200 digital marketing professionals across the UK. This report looks at the digital marketing landscape today, pointing to various important and emerging trends in the industry in a bid to understand what new developments marketers should consider embracing this year and what the future will bring: in-demand skills, budgets and salaries, new roles, and technologies.
By Andreas Pouros | 02 September 2016 |
My last Q&A article focused on the merits of disruption and innovation with an end-user focus, so I’d be lying if I told you I believed it’s OK to sit back and react based on what’s happening around you. Brands that act as laggards tend to get caught in a cyclical game of catch-up which rarely pays off in the long-term. While it’s advisable not to jump onto whatever cool new technology comes floating about (note that I recommended that brands not act too fast to develop apps for the Apple Watch), there’s an important balance to be struck by digital marketers.
By Greenlight | 09 June 2016 |
Last night (8th June), the results of the Drum Search Awards were announced and we’re ecstatic to have won Best Use of Paid Search as part of a Programmatic Strategy for our work with ghd! To top off the good news, we were commended for our work with Dixons Carphone in the Best B2C Campaign - SEO category.
By Greenlight | 17 May 2016 |
Delivering a winning pitch for new business is something of an art form. Our COO & Co-founder, Andreas Pouros, discusses how small businesses can sharpen their content and delivery to get that deal over the finishing line.
By Andreas Pouros | 12 May 2016 |
Andreas Pouros, COO & Co-founder at Greenlight Digital, explains what it takes to create a disruptive digital marketing strategy as part of our latest Q&A series.
By Greenlight | 28 April 2016 |
The Drum Search Awards were announced on the 27th April, highlighting agencies that have impacted digital marketing over the course of the past year thanks to their contribution to search. Published through Twitter, it was a very exciting day in the office as we celebrated seven award nominations, marking the huge effort we’ve put towards our recent campaigns and cementing the high quality results we’ve proudly achieved as some of the best in the industry.