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Blog Posts

The rise of the digiboomers and why marketers can’t ignore them much longer

The rise of the digiboomers and why marketers can’t ignore them much longer

It’s fair to say that over the last few years, millennials have been the focus of marketing activity for many brands. However, with the knowledge that by 2025, two-thirds of all retail activity will be undertaken by the over 55’s, now is the time to shift the focus. We recently conducted a survey of 1,000 consumers aged 55+ from across the UK to understand their online habits and spending patterns*. The reason for this was simple: this demographic is often considered to have little online presence.

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Blog Posts

Greenlight nominated for three categories in the DADI Awards 2015

Greenlight nominated for three categories in the DADI Awards 2015

The Drum DADI nominations were announced on the 22nd July, marking the agencies which have impressed the judges for their strong digital campaigns and strategies. The DADI Awards are an annual event which consider businesses at the fore of the digital marketing sphere across more than 30 categories.

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Blog Posts

Greenlight scores a place in top 10 of The Drum Independent Agencies Census 2015

Greenlight scores a place in top 10 of The Drum Independent Agencies Census 2015

Another year of awards is upon us, and now that The Drum Independent Agencies Census 2015 results are in, we’re excited to see we’ve firmly maintained our place in the top 10 results. These annual awards are conducted by The Drum alongside the Recommended Agency Register (RAR), and serve to outline the overall performance of digital agencies and affirm their place within the independent agency marketplace.

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Blog Posts

Say hello to the ‘buy button’ on your Google search results

Say hello to the ‘buy button’ on your Google search results

Earlier this year, we considered the implications of adding a ‘buy button’ to Google search results. This would allow users to purchase products directly from a search result page, allowing Google to have full ownership of the shopping experience. Bringing the buying cycle full loop through Google will further entrench the brand as a search hub as it extends its offering to another service which improves the customer journey.

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Blog Posts

A day in the life of a...Digital Designer

In this series of blog posts, we give you an insight into what it's like to work at Greenlight! In this blog, meet Catherine Pearson, who offers a view into a day in the life of a Digital Designer.

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Blog Posts

A day in the life of a...Copywriter

In the latest series of 'A day in the life', Louise McFetridge guides us through a day in the life of a Greenlight Copywriter and offers an insight into what the role entails. “The habit of writing thus for my own eye only is good practice. It loosens the ligaments.” Virginia Woolf.

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Magazine

The Magazine: The eCommerce Issue

The Magazine: The eCommerce Issue

The latest edition of Greenlight's magazine features guest publications from Hybris, Shutl and WorldPay as well as a feature article from Greenlight's Director of Technology and eCommerce, Kevin Murray. Topics include, closing the circle between online and offline customer shopping behaviour, how consumer demand is shaping future eCommerce experiences, the international expansion of eCommerce and what Shutl delivery means for online gifting.

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