Google

Blog Posts

What Google's latest algorithm update means for marketers

Last year Google started providing site owners with reports on its assessment of mobile usability, primarily looking at three overall factors: how well the site fits into a smaller screen size; whether the font size adjusts correctly for readers on mobile devices, and how well-spaced buttons and links are for pressing with fingers and thumbs. Google was able to start reporting on this because its crawlers (the software with which it discovers and catalogs content on the web) had become advanced enough to accurately replicate what a user’s experience of your site would be. The changes being rolled out now by Google simply takes these factors and makes them part of the algorithm by which pages and content are scored and ranked.

View the blog post

Blog Posts

Is Google Bringing Intent to Audience Targeting?

Ever wanted to reach a specific group of people, whose email addresses you just happen to have, without emailing them? Facebook Custom Audiences, along with Twitter Tailored Audiences, is the way to go. These products allow you to target users by email address when they log into these social platforms. So we can only target by email address across social media, right? Perhaps not so for much longer.

View the blog post

Blog Posts

Responsive Design for Mobile SEO

Responsive Design for Mobile SEO

It’s not often you hear of someone that doesn’t have a mobile phone, and it’s not surprising to hear on average in the UK that we spend up to EIGHT hours a day on media devices. That means some of us spend less time sleeping than we do on our tech!

View the blog post

Blog Posts

Google Launches Call-Only Campaigns

Google's new ad format is perfect for advertisers who don't have a mobile optimised website, but realise the value of having a presence in the mobile space. The format has been updated to reduce the number of people accidentally clicking on ads, therefore saving advertisers £££.

View the blog post

Blog Posts

How would a Google ‘buy button’ affect retailers?

How would a Google ‘buy button’ affect retailers?

Online shopping may be about to fundamentally change. Google is thought to be working on a ‘buy button’ that would allow shoppers to purchase products through its search results pages with a single click. By doing so, Google could take ownership of the entire online shopping experience.

View the blog post

Blog Posts

Moving Towards Mobile: Key Pointers from Greenlight’s Mobile Event

Over thirty people packed into Greenlight’s loft space last Thursday, 13th November, to hear what key industry speakers had to say about the importance of mobile, and the ever increasing significance it has to play in marketing.

View the blog post

Blog Posts

Know, speak, and challenge for mobile success

It’s seven weeks until the big day and the mobile Grinch is in town. Research this week showed that 91% of people will switch to a competitor’s website if they receive a poor mobile experience. Read on to find out more from our COO, Andreas.

View the blog post

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2015 Greenlight. All Rights Reserved Terms & Conditions