By Greenlight | 07 December 2015 |
There’s no doubt that the biggest SEO event in 2015 has been the Google mobile-friendly algorithm update in April, also known as ‘Mobilegeddon’. The vast industry coverage and actions which followed have influenced how we think about mobile, however, many issues remain unresolved and many questions have been left unanswered.
By Adam Bunn | 07 December 2015 |
One of the luxuries of making SEO predictions is it’s often hard to be proved wrong (the flip side is, of course, that even when you’re right, you can’t conclusively prove that either!). That’s certainly the case with our headline prediction last year, where we essentially said usability would become an important direct ranking factor.
By Isabel Figueiredo | 07 December 2015 |
“How can we reach a more tailored audience?” This is one of the most repeated questions that our clients ask us. We give them the option of Display or even Paid Social and they’ll get excited about the targeting options offered by these platforms, particularly as they can use existing clients’ email lists for social media campaigns. However, everything changes when we forecast conversion rates, which are typically far lower than those seen in Search.
By Si Yan Tuong | 20 November 2015 |
With the holiday season fast approaching, it’s important to have all your campaigns optimised and implement your bid adjustments to meet consumer demand in preparation for the busy period. And Google have launched a few tools just in time to make campaign optimisation faster and more efficient.
By Daniel Lee | 10 November 2015 |
It has recently been revealed that Google is now using a machine-learning artificial intelligence system known as ‘RankBrain’ to interpret searches and submit the adequate information for the query. But how does RankBrain differ from existing algorithms and the way searches are processed?
By Isabel Figueiredo | 09 November 2015 |
We have seen how mobile devices have contributed to an increase in search conversion rates year-on-year, meaning our efforts to help clients understand the importance of a well-designed mobile strategy to capitalise on this opportunity have risen in tandem. This year, Google has hit us with an impressive statistic: 54% of purchase decisions start on mobile. This seems logical when further statistics show that we check our mobile devices roughly 150 times a day.
By Rosie Fitzpatrick | 23 October 2015 |
Last month after much speculation and debate, Google finally announced the introduction of the long awaited Customer Match feature, which is undeniably the biggest move by Google towards a customer centric approach since the launch of RLSA in 2013.