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Blogwatch: AdWords reports, link-worthy content & Webmaster Tools

Apple has posted a help document confirming the existence of their web crawler, Applebot, which is primarily used for Siri and Spotlight suggestions. The new crawler and acquisition of search analytics firm Topsy in 2013 is just some of the evidence that suggests Apple's intentions to expand its Spotlight web search.

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Blog Posts

Don’t get trigger happy with tagging

It’s time to talk about an interesting SEO and content issue I’m seeing more and more. Companies are obviously latching on to the need to have a blog and populate it – prolifically. Setting aside whether this is a good idea at all, let’s look at the impact this is having. In my experience, blogs are often run by people whose remit is to go forth and write stuff, which they certainly do with great gusto, and crucially they often tag things with equal abandon. They put no thought towards what this is doing to their site structure – and why would they?

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What Google's latest algorithm update means for marketers

Last year Google started providing site owners with reports on its assessment of mobile usability, primarily looking at three overall factors: how well the site fits into a smaller screen size; whether the font size adjusts correctly for readers on mobile devices, and how well-spaced buttons and links are for pressing with fingers and thumbs. Google was able to start reporting on this because its crawlers (the software with which it discovers and catalogs content on the web) had become advanced enough to accurately replicate what a user’s experience of your site would be. The changes being rolled out now by Google simply takes these factors and makes them part of the algorithm by which pages and content are scored and ranked.

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Blog Posts

Is Google Bringing Intent to Audience Targeting?

Ever wanted to reach a specific group of people, whose email addresses you just happen to have, without emailing them? Facebook Custom Audiences, along with Twitter Tailored Audiences, is the way to go. These products allow you to target users by email address when they log into these social platforms. So we can only target by email address across social media, right? Perhaps not so for much longer.

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Blog Posts

Responsive Design for Mobile SEO

Responsive Design for Mobile SEO

It’s not often you hear of someone that doesn’t have a mobile phone, and it’s not surprising to hear on average in the UK that we spend up to EIGHT hours a day on media devices. That means some of us spend less time sleeping than we do on our tech!

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Blog Posts

Google Launches Call-Only Campaigns

Google's new ad format is perfect for advertisers who don't have a mobile optimised website, but realise the value of having a presence in the mobile space. The format has been updated to reduce the number of people accidentally clicking on ads, therefore saving advertisers £££.

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Blog Posts

How would a Google ‘buy button’ affect retailers?

How would a Google ‘buy button’ affect retailers?

Online shopping may be about to fundamentally change. Google is thought to be working on a ‘buy button’ that would allow shoppers to purchase products through its search results pages with a single click. By doing so, Google could take ownership of the entire online shopping experience.

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