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How would a Google ‘buy button’ affect retailers?

How would a Google ‘buy button’ affect retailers?

Online shopping may be about to fundamentally change. Google is thought to be working on a ‘buy button’ that would allow shoppers to purchase products through its search results pages with a single click. By doing so, Google could take ownership of the entire online shopping experience.

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Blog Posts

Moving Towards Mobile: Key Pointers from Greenlight’s Mobile Event

Over thirty people packed into Greenlight’s loft space last Thursday, 13th November, to hear what key industry speakers had to say about the importance of mobile, and the ever increasing significance it has to play in marketing.

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Blog Posts

Know, speak, and challenge for mobile success

It’s seven weeks until the big day and the mobile Grinch is in town. Research this week showed that 91% of people will switch to a competitor’s website if they receive a poor mobile experience. Read on to find out more from our COO, Andreas.

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Magazine

Wearable Technology: What you need to know

Wearable Technology: What you need to know

Wearable technology is not new. As far back as 1810, Breguet made something called a 'pocket watch' for Caroline Murat, the Queen of Naples. In the last few years, however, we have observed a solid change of pace, largely as a result of a maturing Internet, the miniaturisation of technology that has made smart devices a feasible size to wear and firms like Google leading from the front.

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Blog Posts

Greenlight co-hosts Glass event with Google

Greenlight co-hosts Glass event with Google

On Thursday 4th September, Greenlight and Google hosted an exclusive event in London for clients, showcasing Google's latest technology, Glass.

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Blog Posts

Closing the gap on relevant search: Close keyword variants and what they mean to you.

Google announced this morning they will be enforcing the close variant feature at the end of September. While the news suggests advertisers will have more control over their campaigns, the reality is we actually lose control and potentially see some budget wastage as a result.

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Blog Posts

Sort out your mobile site! Google warns Smartphone searchers about homepage redirects

Sort out your mobile site! Google warns Smartphone searchers about homepage redirects

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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