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Closing the gap on relevant search: Close keyword variants and what they mean to you.

Google announced this morning they will be enforcing the close variant feature at the end of September. While the news suggests advertisers will have more control over their campaigns, the reality is we actually lose control and potentially see some budget wastage as a result.

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Sort out your mobile site! Google warns Smartphone searchers about homepage redirects

Sort out your mobile site! Google warns Smartphone searchers about homepage redirects

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Blog Posts

Bing Ads - Going Back On its Word?

Bing Ads - Going Back On its Word?

Last year, Google revealed plans to make one of the biggest changes to AdWords it had ever made with the announcement of Enhanced Campaigns. By no longer allowing advertisers to split campaigns by device its announcement was met with much furore and scepticism. Bing Ads was quick to assure customers it had no plans to do similar. However, last week it reneged on this to much disappointment.

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Press Release sites see huge drop in Google ranking after Panda 4.0

Press Release sites see huge drop in Google ranking after Panda 4.0

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Google Self-Drives, Pandas, and Twitter does Videos

Google Self-Drives, Pandas, and Twitter does Videos

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Blog Posts

Yahoo For Native Search, Backlinks Will Be Less Important, Bringing The Sexy Back To AdWords Planner & More...

Yahoo For Native Search, Backlinks Will Be Less Important, Bringing The Sexy Back To AdWords Planner & More...

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Blog Posts

Heartbleed, New Majestic Metrics, Alternatives to AdWords & More...

Heartbleed, New Majestic Metrics, Alternatives to AdWords & More...

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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