By Krishna Rao | 28 June 2013 |
Leading independent digital marketing agency, Greenlight, has scooped the award for the ‘Web Analytics & Optimisation’ category at this year’s Econsultancy/NMA The Digitals awards, which celebrate the best of digital marketing and ecommerce from around the globe.
Greenlight adds new Industry verticals to research portfolio and incorporates Mobile search insights
By Krishna Rao | 11 June 2013 |
Greenlight is expanding its current research portfolio, adding eight new industries to the five it currently covers. This sees the number of sectors covered by Greenlight’s free quarterly reports grow from fifteen to twenty-three. Additionally, new to all the reports is the inclusion of mobile search data.
By Krishna Rao | 01 March 2013 |
Go Compare has held on to its lead in Google advertising listings for car insurance despite Google’s share of search visibility for car insurance in Paid Media having increased on the previous quarter and rival comparison sites having likewise grown their share of voice, reveals the latest research from Greenlight.
By Krishna Rao | 08 January 2013 |
Selftrade, one of the UK’s largest execution-only stockbrokers, has appointed Greenlight to manage the search engine optimisation (SEO) of its new website, devise and implement on-going creative outreach campaigns to raise awareness of the brand and continue to build and improve the new site’s authority and visibility for the firm’s core products and services.
By Andreas Pouros | 12 December 2012 |
Research from Greenlight shows that Google’s entry into both credit cards and car insurance had less than a 1% impact on what people clicked on when they searched Google for those products. According to Andreas Pouros, Chief Operating Office at Greenlight, initial evidence suggests the same to be true for mortgages.
By Krishna Rao | 12 December 2012 |
Google’s latest entry into mortgage comparison poses little threat to incumbents in its current form. Greenlight bases this on how things have played out in the car insurance and credit card sector. In addition, the brand is still not one consumers immediately associate with financial services and has some way to go yet before it becomes a more established player in consumer minds.
Christmas Planning in July? If you’ve not started in some capacity, guess what, you’re behind already!
By Greenlight | 12 July 2012 |
Yes, it does come early for digital marketers and Greenlight's #Christmas12 conference offered huge amounts of valuable insight into how retail brands should prepare their Christmas digital marketing strategy. We've outlined some of the key ways the lessons learned in the #Christmas12 conference should impact your social strategy, as a brand.