Fashion

Blog Posts

Reach, Find, Convert and Retain – Ecommerce Fashion Trends for Retail

Reach, Find, Convert and Retain – Ecommerce Fashion Trends for Retail

Why fashion retailers with eCommerce sites need to be laying the foundations and doing the easy things well now, not later.

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Blog Posts

Is Social Media the dawn of a more inclusive era in high fashion?

Is Social Media the dawn of a more inclusive era in high fashion?

Social Media has thrown open the world of the fashion elite for all to see, writes Greenlight’s head of Social Media (client facing), Rowan Grace Evans.

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Fashion Retail

Fashion Sector Report, Issue 21, February 2014

Fashion Sector Report, Issue 21, February 2014

A 360˚ analysis of the most important search terms, trends and benchmarking data for fashion retailers. This report provides an exclusive snapshot of the online Search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Shoes & Accessories, Dresses, Womenswear, Menswear.

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Fashion Retail

Fashion Sector Report, Issue 20, December 2013

A 360˚ analysis of the most important search terms, trends and benchmarking data for fashion retailers. This report provides an exclusive snapshot of the online Search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Shoes & Accessories, Dresses, Womenswear, Menswear

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Press

Womenswear: Search volumes for Swimwear outstrip those for Lingerie and Playsuits

Online search volumes for footwear, clothing and accessories in September were up a whopping 82% on the previous quarter, reveals Greenlight's latest analysis of fashion-related search data. Womenswear made the highest gains on the previous quarter with searches pertaining to swimwear dominating.

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Fashion Retail

Fashion Sector Report, Issue 19, September 2013

A 360˚ analysis of the most important search terms, trends and benchmarking data for fashion retailers. This report provides an exclusive snapshot of the online Search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Shoes & Accessories, Dresses, Womenswear, Menswear

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Blog Posts

We blog therefore we are: Who blogs, who should blog and why

Here at Greenlight we all love blogs and blogging but to what extent do the rest of the world? Well, you’ll be pleased to know they are of the same opinion – so it’s not just us! Instead of rooting around for something content based to talk about I thought I’d wow you all with some blogging facts and then look into exactly why people blog. What draws us to blogging, what do we think we’ll get out of it and who do we think, or hope, is reading?

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