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Google's Matt Cutts: We don't use Twitter or Facebook signals to rank pages

Welcome to Greenlight’s weekly dose of Blog Watch! It’s that time when we share those headlines and insights that have caught our eye. Enjoy!

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Blog Posts

Enhanced Campaigns: Thinking beyond the keyword and putting the audience first

5 months since Enhanced Campaigns (EC) went live, I find myself eating my own words with the process not actually being that painful and some incredibly exciting new targeting features to match. EC in fact, has turned the Search world on its head, making us think beyond the keyword and instead, about the person behind it. This will see audience targeting become one of the biggest trends for 2014.

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Blog Posts

We blog therefore we are: Who blogs, who should blog and why

Here at Greenlight we all love blogs and blogging but to what extent do the rest of the world? Well, you’ll be pleased to know they are of the same opinion – so it’s not just us! Instead of rooting around for something content based to talk about I thought I’d wow you all with some blogging facts and then look into exactly why people blog. What draws us to blogging, what do we think we’ll get out of it and who do we think, or hope, is reading?

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Blog Posts

Greenlight’s Ultimate Guide to….Infinite Scroll & SEO

Search engine spiders cannot scroll to the bottom of a page like an ordinary user, trigger the request for more content, and then wait to retrieve it for indexation. Hence content only accessible via infinite scroll simply won’t be seen and therefore won’t make it into the respective search engine results listings.

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Press

Fashion's finest turnout for Greenlight-hosted Speed Conferencing Event

Greenlight hosted a speed conferencing evening for the fashion industry, which was attended by some of the biggest fashion brands and fashion retail glitterati. Greenlight was also joined by leading digital specialists and e-commerce solution providers, including Facebook, Google and Hybris, to answer guests' questions and give expert advice on an exclusive 1-1 basis.

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Press

Greenlight poll shows Facebook users would be willing to pay $10+ to see no ads at all

Facebook is reporting its Q2 results imminently. Ahead of them it has been reported that Twitter’s Biz Stone has suggested Facebook could earn almost three times more revenue than it did from advertising last year ($4.3bn), by offering users the option of an ads-free experience at a cost of $10 per month. But would users really be willing to pay for this and if so, how much would they consider to be reasonable? Speculating on exactly this at the turn of the year, Greenlight, polled 500 people globally to gauge just how much they would be prepared to pay not to see ads when using Facebook.

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Press

Pet Insurance searches outperform those for Health Insurance

There were more searches made online for pet insurance than for health insurance, reveals Greenlight's latest quarterly insurance report. Little wonder consumers are shopping around and looking online for the best deals particularly in light of recent news reports about the cost of vet treatments rising and those of the average pet insurance policy having gone from £166 to £223 over the past five years.

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