By Hannah Kimuyu | 19 December 2013 |
5 months since Enhanced Campaigns (EC) went live, I find myself eating my own words with the process not actually being that painful and some incredibly exciting new targeting features to match. EC in fact, has turned the Search world on its head, making us think beyond the keyword and instead, about the person behind it. This will see audience targeting become one of the biggest trends for 2014.
By Victoria Galloway | 15 October 2013 |
Here at Greenlight we all love blogs and blogging but to what extent do the rest of the world? Well, you’ll be pleased to know they are of the same opinion – so it’s not just us! Instead of rooting around for something content based to talk about I thought I’d wow you all with some blogging facts and then look into exactly why people blog. What draws us to blogging, what do we think we’ll get out of it and who do we think, or hope, is reading?
By Andreas Pouros | 09 October 2013 |
Search engine spiders cannot scroll to the bottom of a page like an ordinary user, trigger the request for more content, and then wait to retrieve it for indexation. Hence content only accessible via infinite scroll simply won’t be seen and therefore won’t make it into the respective search engine results listings.
By Krishna Rao | 04 September 2013 |
Greenlight hosted a speed conferencing evening for the fashion industry, which was attended by some of the biggest fashion brands and fashion retail glitterati. Greenlight was also joined by leading digital specialists and e-commerce solution providers, including Facebook, Google and Hybris, to answer guests' questions and give expert advice on an exclusive 1-1 basis.
By Krishna Rao | 24 July 2013 |
Facebook is reporting its Q2 results imminently. Ahead of them it has been reported that Twitter’s Biz Stone has suggested Facebook could earn almost three times more revenue than it did from advertising last year ($4.3bn), by offering users the option of an ads-free experience at a cost of $10 per month. But would users really be willing to pay for this and if so, how much would they consider to be reasonable? Speculating on exactly this at the turn of the year, Greenlight, polled 500 people globally to gauge just how much they would be prepared to pay not to see ads when using Facebook.
By Krishna Rao | 10 July 2013 |
There were more searches made online for pet insurance than for health insurance, reveals Greenlight's latest quarterly insurance report. Little wonder consumers are shopping around and looking online for the best deals particularly in light of recent news reports about the cost of vet treatments rising and those of the average pet insurance policy having gone from £166 to £223 over the past five years.
Instagram Video – Integration with Facebook the key differentiator between it and Twitter’s Vine in terms of audience and content
By Greenlight | 21 June 2013 |
It's official. Facebook which acquired Instagram last year for more than US$700 million (GBP £450 million), is adding video clips to the photo-sharing app, which has more than 130 million people actively using it every month.
Users will be able to make clips of between 3 -15 seconds - 9 sec...