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As ad formats become less spammy, so targeting options have improved

As ad formats become less spammy, so targeting options have improved

When advertising was first launched across both Twitter and Facebook, there were limited targeting options. However, these have evolved drastically over time across both platforms to be much more focused on the genuine likes and interests of users and their life events, thus improving the overall experience by making it more relevant. Now, we can target users based on their specified demographic data and location, which further enables them to see relevant ads on their feeds.

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Blog Posts

Your guide to Facebook audiences

Your guide to Facebook audiences

Facebook advertising has been around for a while, however some may not appreciate how granular its targeting is. We all want to effectively pinpoint and target users with our best ads, and with Facebook, there are a wealth of ways in which this can be done. Whether you want to reach new potential customers or re-engage people who have already connected with your website or app, the possibility is open to target in a granular way through Facebook.

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Blog Posts

Break into new markets through social media

Break into new markets through social media

When looking at international social strategies, there are some scenarios we come across time and time again. What doesn’t change, however, are the principles which should found the basis of entering a new market through social media.

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Blog Posts

A very mild case of Google Penguin?

A very mild case of Google Penguin?

This week's BlogWatch looks at the differing degrees of Google's Penguin algorithm, Twitter's new layout and Google's plans to start blocking search query data.

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Google's official line on best practice faceting

Doodling Is Productive, Google Glass & Search, Linking to Free Content Is Legal & - These are just some of the recent headlines that our SEO, PPC and Outreach folk deem to be worth a read, summary and a share.

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Blog Posts

Music Magpie and others: Spammy links lose sites' brand ranks

Here it is. Another dose of Greenlight's weekly Blog Watch - the stuff that's got our eyes caught! If you’re not on the floor in a crumpled heap of knowledge after these then you didn’t read carefully enough!

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Blog Posts

Audience Targeting: 2014 will be about putting the audience at the centre

At Greenlight, we believe audience targeting is set to be one of the biggest trends for 2014. Audience targeting reduces the speculative costs of advertising and allows you to invest directly into the right customer segments, advocates, engagers and friends of fans.

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