By Greenlight | 10 September 2015 |
Within the next decade, the over 55's will account for over two-thirds of all retail activity and more than a third of the population, yet just 22% of marketers currently target this demographic via digital channels.
By Greenlight | 14 July 2015 |
It is without a doubt one of the most busy and stressful days of the year for retailers, and with £810m spent online by British shoppers in 2014, Black Friday is rapidly becoming the biggest shopping day of the year. Black Friday shoppers are predominantly looking for a bargain and they are going to leave your site to price compare against your competitors. So how do you ensure you are best placed to keep and convert them?
By Greenlight | 13 July 2015 |
In the last few years, it’s come to light that the over 55’s market is flourishing, with consumer spending growing faster among the over 50’s than other segments. What’s more interesting is the strong online presence they have, with 86% regularly shopping online.
By Greenlight | 09 September 2014 |
On Thursday 4th September, Greenlight and Google hosted an exclusive event in London for clients, showcasing Google's latest technology, Glass.
By Krishna Rao | 03 February 2014 |
Greenlight, will take to the main stage at Travel Technology Europe 2014, Europe’s largest travel-related technology and marketing event, being held at Earls Court 2 in London on 4 - 5 February, 2014. The two day conference will feature thought-provoking speeches, industry panel debates and practical case studies, alongside an exhibition. Greeenlight will be joined by Google and Yahoo.
By Greenlight | 23 September 2013 |
Greenlight's Director of Paid Media, Hannah Kimuyu, took part in last week's one-day digital marketing conference, 'On The Edge Live' which took place at the MacDonald Burlington Hotel in Birmingham. Hannah spoke on the subject of why a multi-device strategy is critical if you're going to grow in Search.