By Katrina Makins | 10 February 2017 |
On the 9th February, our Head of CRO & UX, Sarah Faber Petersen; Head of SEO, Bea Patman and Operations Director at FoundIt!, Chris Dunn, welcomed guests to our UX & CRO Deep Dive event, where they covered ‘how to CRO’, why UX is so important in today’s digital landscape and how a considered UX strategy can benefit SEO. Our roundup blog reviews the key areas that were discussed on the day.
Users would rather give up a kidney than lose their mobile, but many marketers still haven’t optimised for this channel
By Katrina Makins | 14 October 2016 |
On the 29th September, we held our Mobile Masterclass event at our office which covered the importance of cross-channel targeting and attribution across SEO, paid search and display to offer digital marketers the tools required to optimise for mobile effectively - here are some of the key takeaways from the event.
By Greenlight | 15 August 2016 |
Events are becoming an increasingly favoured tactic for delivering key marketing messages, evident by the sharp growth of the events industry in recent years. But, with increased spend on events comes increased expectations, as marketers are forced to justify their expenditure and demonstrate a positive return on investment.
By Greenlight | 20 July 2016 |
The beauty of content marketing is that whilst advertising is something that people are forced to consume - whether it's by sticking it in the ad break in Game of Thrones or sticking a poster up at your bus stop - content marketing is something that people choose to watch, read or play based on its own merit. Read on for strategic insights to create, develop and optimise your content marketing plan.
By Greenlight | 26 April 2016 |
On Thursday 21st April, we welcomed 60 marketers to our office for a Technical SEO Masterclass, hosted by our Head of SEO, Bea Patman, and four of our SEO Consultants. Judging by the number of attendees and engagement levels, the event certainly reflected the hunger that marketers have to improve their understanding of the more technical side of SEO.
By Greenlight | 30 March 2016 |
Currys PC World created a live takeover of King’s Cross on Wednesday (23 March), in order to promote the new Samsung Addwash machine to the ‘time-poor’ creatives that work in the area.
New Year, new strategy! Not quite, but here’s why it’s key to add digital peaks to create a strong strategy
By Katrina Makins | 06 January 2016 |
The Golden Globes will take place this weekend, and the media frenzy that surrounds the event has already started. However, this year marks a stark difference to previous ones as there will be far more digital campaigns than ever before. What’s clear is that the Golden Globes is being seen as one of the key events in the marketing calendar, or what we call a ‘peak’.