Events

Events

Marketing to the over 55's

Within the next decade, the over 55's will account for over two-thirds of all retail activity and more than a third of the population, yet just 22% of marketers currently target this demographic via digital channels.

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Events

Black Friday: Lessons learned and winning strategies for 2015

It is without a doubt one of the most busy and stressful days of the year for retailers, and with £810m spent online by British shoppers in 2014, Black Friday is rapidly becoming the biggest shopping day of the year. Black Friday shoppers are predominantly looking for a bargain and they are going to leave your site to price compare against your competitors. So how do you ensure you are best placed to keep and convert them?

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Blog Posts

Mirror, mirror on the wall, who is the most digitally-savvy of them all?

Mirror, mirror on the wall, who is the most digitally-savvy of them all?

In the last few years, it’s come to light that the over 55’s market is flourishing, with consumer spending growing faster among the over 50’s than other segments. What’s more interesting is the strong online presence they have, with 86% regularly shopping online.

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Blog Posts

Greenlight co-hosts Glass event with Google

Greenlight co-hosts Glass event with Google

On Thursday 4th September, Greenlight and Google hosted an exclusive event in London for clients, showcasing Google's latest technology, Glass.

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Press

Greenlight, Google and Yahoo take to the main stage at Travel Technology Europe 2014

Greenlight, will take to the main stage at Travel Technology Europe 2014, Europe’s largest travel-related technology and marketing event, being held at Earls Court 2 in London on 4 - 5 February, 2014. The two day conference will feature thought-provoking speeches, industry panel debates and practical case studies, alongside an exhibition. Greeenlight will be joined by Google and Yahoo.

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Blog Posts

On The Edge Birmingham 2013

Greenlight's Director of Paid Media, Hannah Kimuyu, took part in last week's one-day digital marketing conference, 'On The Edge Live' which took place at the MacDonald Burlington Hotel in Birmingham. Hannah spoke on the subject of why a multi-device strategy is critical if you're going to grow in Search.

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Blog Posts

Fashion conversations, cocktails and canapés

Greenlight hosted a speed conferencing evening for the fashion industry, which was attended by some of the industry's biggest fashion brands and fashion retail glitterati.

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