Events

Blog Posts

New Year, new strategy! Not quite, but here’s why it’s key to add digital peaks to create a strong strategy

New Year, new strategy! Not quite, but here’s why it’s key to add digital peaks to create a strong strategy

The Golden Globes will take place this weekend, and the media frenzy that surrounds the event has already started. However, this year marks a stark difference to previous ones as there will be far more digital campaigns than ever before. What’s clear is that the Golden Globes is being seen as one of the key events in the marketing calendar, or what we call a ‘peak’.

View the blog post

Blog Posts

Improving Brand Sentiment Through Experiential Marketing

Improving Brand Sentiment Through Experiential Marketing

Over recent years, experiential marketing has become an increasingly significant part of the marketing mix. With the rise of social media, consumers’ voices are more powerful than ever before and they are demanding campaigns that deliver something of value to them. As a result, brands need to be savvier in their marketing approach; not only should they deliver a strong message, they should also deliver a meaningful experience for their audience.

View the blog post

Blog Posts

Advertising on Instagram: What opportunities are now open to brands?

Advertising on Instagram: What opportunities are now open to brands?

Since Instagram’s launch in 2010, there’s been an incremental rise in users joining the social media platform every year, especially after it was bought by Facebook, which saw the platform jump from 10 million users in September 2011 to 80 million in July 2012. In March this year, a study found Instagram was used more than Twitter across all age groups, which was further highlighted a few weeks ago when it reached a staggering 400 million users.

View the blog post

Blog Posts

Instagram – Why it should feature in your social strategy

Instagram – Why it should feature in your social strategy

With over 400 million users worldwide, there’s no doubt among marketers that Instagram is a platform well worth taking advantage of. What perhaps isn’t as clear to all is how it fits into a successful wider digital strategy: should you be repurposing your website or blog content, creating Instagram-only campaigns, or getting an expert photographer to do it all for you?

View the blog post

Blog Posts

Visual currency and communication by pictures – how Instagram rules the world

Visual currency and communication by pictures – how Instagram rules the world

In an age where we all create, edit and publish, Instagram sits smack bang in the centre of a new global visual movement which has been created by its own (seemingly unstoppable) force.

View the blog post

Events

The rise of the digiboomers

Within the next decade, the over 55's will account for over two-thirds of all retail activity and more than a third of the population, yet just 22% of marketers currently target this demographic via digital channels.

Go to Event

Events

Black Friday: Lessons learned and winning strategies for 2015

It is without a doubt one of the most busy and stressful days of the year for retailers, and with £810m spent online by British shoppers in 2014, Black Friday is rapidly becoming the biggest shopping day of the year. Black Friday shoppers are predominantly looking for a bargain and they are going to leave your site to price compare against your competitors. So how do you ensure you are best placed to keep and convert them?

Go to Event

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2016 Greenlight. All Rights Reserved Terms & Conditions