By Greenlight | 26 April 2016 |
On Thursday 21st April, we welcomed 60 marketers to our office for a Technical SEO Masterclass, hosted by our Head of SEO, Bea Patman, and four of our SEO Consultants. Judging by the number of attendees and engagement levels, the event certainly reflected the hunger that marketers have to improve their understanding of the more technical side of SEO.
By Greenlight | 30 March 2016 |
Currys PC World created a live takeover of King’s Cross on Wednesday (23 March), in order to promote the new Samsung Addwash machine to the ‘time-poor’ creatives that work in the area.
New Year, new strategy! Not quite, but here’s why it’s key to add digital peaks to create a strong strategy
By Katrina Makins | 06 January 2016 |
The Golden Globes will take place this weekend, and the media frenzy that surrounds the event has already started. However, this year marks a stark difference to previous ones as there will be far more digital campaigns than ever before. What’s clear is that the Golden Globes is being seen as one of the key events in the marketing calendar, or what we call a ‘peak’.
By Holly Quinn-Kumar | 12 October 2015 |
Over recent years, experiential marketing has become an increasingly significant part of the marketing mix. With the rise of social media, consumers’ voices are more powerful than ever before and they are demanding campaigns that deliver something of value to them. As a result, brands need to be savvier in their marketing approach; not only should they deliver a strong message, they should also deliver a meaningful experience for their audience.
By Greenlight | 06 October 2015 |
Since Instagram’s launch in 2010, there’s been an incremental rise in users joining the social media platform every year, especially after it was bought by Facebook, which saw the platform jump from 10 million users in September 2011 to 80 million in July 2012. In March this year, a study found Instagram was used more than Twitter across all age groups, which was further highlighted a few weeks ago when it reached a staggering 400 million users.
By Greenlight | 23 September 2015 |
With over 400 million users worldwide, there’s no doubt among marketers that Instagram is a platform well worth taking advantage of. What perhaps isn’t as clear to all is how it fits into a successful wider digital strategy: should you be repurposing your website or blog content, creating Instagram-only campaigns, or getting an expert photographer to do it all for you?
By Matt Garbutt - Guest Author | 17 September 2015 |
In an age where we all create, edit and publish, Instagram sits smack bang in the centre of a new global visual movement which has been created by its own (seemingly unstoppable) force.