Events

Blog Posts

Creating content marketing: marrying relevance with creativity event round up

Creating content marketing: marrying relevance with creativity event round up

On the 26th April, we held our Creative Content Marketing event in our office loft space, during which our Head of Innovation, Rowan Grace Evans, Content Marketing Manager, Kevin O’Connor and Copy Manager, Louise McFetridge, covered the importance of creative thinking and data-led insights to drive relevant content that sticks with core target audiences.

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Blog Posts

KINGCON: A hotspot for knowledge-sharing

KINGCON: A hotspot for knowledge-sharing

On 29th March, we welcomed 25 guests to our inaugural KINGCON session, held at our King’s Cross office. The session was created to unite brands – from start-ups to the well-established – to discuss their business USPs, the problems they solve and to disclose areas they’re interested in developing. The idea behind this was to share strengths and build on areas for growth using the talent and know-how in the room.

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Blog Posts

UX & CRO event: the round up

UX & CRO event: the round up

On the 9th February, our Head of CRO & UX, Sarah Faber Petersen; Head of SEO, Bea Patman and Operations Director at FoundIt!, Chris Dunn, welcomed guests to our UX & CRO Deep Dive event, where they covered ‘how to CRO’, why UX is so important in today’s digital landscape and how a considered UX strategy can benefit SEO. Our roundup blog reviews the key areas that were discussed on the day.

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Blog Posts

Users would rather give up a kidney than lose their mobile, but many marketers still haven’t optimised for this channel

Users would rather give up a kidney than lose their mobile, but many marketers still haven’t optimised for this channel

On the 29th September, we held our Mobile Masterclass event at our office which covered the importance of cross-channel targeting and attribution across SEO, paid search and display to offer digital marketers the tools required to optimise for mobile effectively - here are some of the key takeaways from the event.

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Magazine

Getting More From Your Events

Getting More From Your Events

Events are becoming an increasingly favoured tactic for delivering key marketing messages, evident by the sharp growth of the events industry in recent years. But, with increased spend on events comes increased expectations, as marketers are forced to justify their expenditure and demonstrate a positive return on investment.

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Magazine

A Guide to Content Marketing

A Guide to Content Marketing

The beauty of content marketing is that whilst advertising is something that people are forced to consume - whether it's by sticking it in the ad break in Game of Thrones or sticking a poster up at your bus stop - content marketing is something that people choose to watch, read or play based on its own merit. Read on for strategic insights to create, develop and optimise your content marketing plan.

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Blog Posts

Technical SEO Masterclass: The round-up

Technical SEO Masterclass: The round-up

On Thursday 21st April, we welcomed 60 marketers to our office for a Technical SEO Masterclass, hosted by our Head of SEO, Bea Patman, and four of our SEO Consultants. Judging by the number of attendees and engagement levels, the event certainly reflected the hunger that marketers have to improve their understanding of the more technical side of SEO.

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