Enhanced campaigns

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Penguin & Panda who? - Is Google still really easy to game?

I've resisted writing anything about "Penguin 2.0", the latest iteration of Google's flagship anti-spam algorithm that rolled out on May 22nd. Amidst the sea of SEO's telling everyone "it happened" and/or parroting out the usual information about what Penguin is and how you can avoid it/escape from it, I've struggled to see much point. Fortunately Google came to my rescue with a real peach of a SERP showcasing an example of Penguin, Panda, and Google in general really not working at all, providing me the perfect pretext to talk about it. I conducted an advanced forensic SEO investigation to uncover what you're about to see.

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Magazine

The Magazine: The Penguin Update

The Magazine: The Penguin Update

The latest edition of Greenlight's Magazine looks at recent updates which have affected the digital landscape. Director of SEO, Adam Bunn, looks at the effects of Google's 2.0 Penguin update. Hannah Kimuyu provides tips for Google's Enhanced Campaigns. Senior Account Manager, Ben McAneny, questions Google's motives in the acquisition of social mapping company, Waze, and Social Media Strategist, Ciaran McManus, looks at the ever-diminishing attention span of the modern consumer.

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