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The Greenlight Magazine: The Fashion Edition

The Greenlight Magazine: The Fashion Edition

Greenlight undresses one of the most creative industries on the planet - Fashion. In this edition, we deep dive into this world to look at how the need for an integrated digital approach is key in order to drive consumer engagement and fundamentally conversion.

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Blog Posts

Greenlight achieves 100% hybris certification standards

Greenlight achieves 100% hybris certification standards

Greenlight is delighted to announce that all technical staff in its eCommerce delivery practice have been awarded the hybris

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Blog Posts

Google's official line on best practice faceting

Doodling Is Productive, Google Glass & Search, Linking to Free Content Is Legal & - These are just some of the recent headlines that our SEO, PPC and Outreach folk deem to be worth a read, summary and a share.

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Blog Posts

eCommerce 2014: The year of evolution rather than revolution

When it comes to eCommerce, 2014 will be a year of evolution rather than revolution. We won't see anything radical per se, rather a maturity of ideas that have been talked about over the last few years that are only now becoming realistic for retailers today. Kevin Murray explains.

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Blog Posts

Automated eCommerce Pricing – is prevention better then cure?

It has been two weekends now since the media reported the issues with pricing on the screwfix.com site. Online shoppers had a field day buying high value items at a snip of the price compliments of a pricing glitch. Screwfix.com's error highlighted the importance of managing pricing on retailer eCommerce platforms during overall implementations which unfortunately tends not to be given the necessary attention that is due. As highlighted in the case of screwfix.com, this can prove a costly oversight should something go wrong.

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Blog Posts

Greenlight team achieving hybris Core Platform V5 Certification

Greenlight is delighted to announce that one of its team has achieved the hybris Core Platform V5 Certification. The certification recognises ability to use and extend the hybris eCommerce platform and to provide the high quality solutions expected in today's marketplace. Through its partnership with hybris and other leading eCommerce solution providers, the team has delivered successful projects for a number of well-known UK retail brands.

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Press

Firms potentially to invest effort in the wrong type of Search Engine Optimisation

2014 is the year of Authorship but it is going to fly right by most companies when it comes to their investing in it to maximise their visibility online and maintain top rankings on Google. This is one of other predictions for 2014, Greenlight unveils in the tenth quarterly edition of The Greenlight Magazine, just published.

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