By Andrea Lucar | 11 June 2015 |
In the wake of Google and YouTube announcing their click-to-buy buttons, the floodgates have opened for other platforms to grab a slice of the action. Of course, this is great news as it addresses recent statistics showing that users would buy if given the choice when searching and browsing. To that avail, this week Pinterest and Instagram announced the release of their “buy button” features and therefore pave the way to new digital marketing strategies. But what are the main differences and which approaches should be considered before starting a campaign?
By Katrina Makins | 01 June 2015 |
Earlier this year, we considered the implications of adding a ‘buy button’ to Google search results. This would allow users to purchase products directly from a search result page, allowing Google to have full ownership of the shopping experience. Bringing the buying cycle full loop through Google will further entrench the brand as a search hub as it extends its offering to another service which improves the customer journey.
By Greenlight | 29 May 2015 |
In the international search edition of our magazine, we explore the impact a strong digital marketing campaign can have on your brand when expanding outside of your local market. Article highlights include Kevin Murray's (Director of eCommerce & Technology) look at how to successfully set up eCommerce site operations for international growth as well as Matthew Hayford's (Head of SEO) article on the common pitfalls of international SEO. Read on to find out how to effectively and successfully go to market internationally.
By Katrina Makins | 27 May 2015 |
Google has long been the go-to search engine of choice, with one of the strongest brand names in the world. Being at the fore of technology and an innovator of data analytics has allowed Google to grow at a fast rate to become the huge brand it is today, and its latest move into eCommerce marks a new opportunity for the brand to delve into new territory and grow even more.
By Greenlight | 13 May 2015 |
Liberty, the iconic London department store, has selected Greenlight Digital, the digital growth agency, to help the fashion and lifestyle specialist grow its digital presence online and in-store.
By Greenlight | 26 January 2015 |
Online shopping may be about to fundamentally change. Google is thought to be working on a ‘buy button’ that would allow shoppers to purchase products through its search results pages with a single click. By doing so, Google could take ownership of the entire online shopping experience.
By Greenlight | 22 December 2014 |
As the New Year approaches, we deep dive into the key trends we believe will be shaping your SEO, Paid Media, Social Media and Ecommerce strategies in 2015.