By Kevin Murray | 12 February 2014 |
It has been two weekends now since the media reported the issues with pricing on the screwfix.com site. Online shoppers had a field day buying high value items at a snip of the price compliments of a pricing glitch. Screwfix.com's error highlighted the importance of managing pricing on retailer eCommerce platforms during overall implementations which unfortunately tends not to be given the necessary attention that is due. As highlighted in the case of screwfix.com, this can prove a costly oversight should something go wrong.
By Kevin Murray | 05 February 2014 |
Greenlight is delighted to announce that one of its team has achieved the hybris Core Platform V5 Certification. The certification recognises ability to use and extend the hybris eCommerce platform and to provide the high quality solutions expected in today's marketplace. Through its partnership with hybris and other leading eCommerce solution providers, the team has delivered successful projects for a number of well-known UK retail brands.
By Krishna Rao | 29 January 2014 |
2014 is the year of Authorship but it is going to fly right by most companies when it comes to their investing in it to maximise their visibility online and maintain top rankings on Google. This is one of other predictions for 2014, Greenlight unveils in the tenth quarterly edition of The Greenlight Magazine, just published.
By Krishna Rao | 22 January 2014 |
hybris software, an SAP company and the world’s fastest-growing commerce platform provider, has nominated Greenlight, for the ‘Best Newcomer of the Year’ at the hybris annual Partner Awards. Among a shortlist of industry heavyweights, Greenlight is the only digital marketing agency that has been selected to represent the UK in the category alongside nominees representing other regions including the US, APAC and Europe.
By Greenlight | 21 January 2014 |
The latest edition of Greenlight's Magazine looks at what 2014 holds for the digital marketing landscape. Adam Bunn, Director of SEO, and his team look at the future of Search Engine Optimisation. Paid Media Director, Hannah Kimuyu, looks at audience targeting within Paid Search. Director of eCommerce and Technology, Kevin Murray, examines future trends in the eCommerce industry and Social Media Strategist, Ciaran McManus, looks at the cost of social in 2014.
By Kevin Murray | 20 January 2014 |
We’re thrilled to have been nominated for the ‘New Comer of the Year’ hybris annual partner awards. What's more, we've beaten a shortlist of heavyweights to be selected as the firm to represent the UK in the category alongside nominees representing other regions including the US, APAC and Europe.
By Kevin Murray | 17 December 2013 |
For the last few years industry analysts and experts have been declaring that the future is mobile and that using this channel for shopping will soon be the most popular method used by online consumers. While this may not yet be fully realised, there is an emergence of a different use of mobile technology which will offer retailers another way to influence their customers' shopping behaviour - and it's all about tracking their physical locations.