eCommerce

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Theories and updates on the mystery of zombie traffic

Theories and updates on the mystery of zombie traffic

Known by a few different names over the years, what’s now called “Zombie traffic” has started to gain more and more attention in the SEO world as of late, particularly in the last year or so. A massive debate is now taking place on the WebmasterWorld forum on the topic. The term refers to traffic by a group of organic users coming from Google who behave like zombies; dwelling on the site and slowly browsing from page to page, but not converting. Zombie traffic seems to have a seasonal component, occasionally originating from geographic areas far from the ones relevant to the website.

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Press

Greenlight acquires eCommerce platform PowaWeb

Greenlight acquires eCommerce platform PowaWeb

Leading digital growth agency, Greenlight, to bolster offering with acquisition of cloud-based eCommerce platform PowaWeb.

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Blog Posts

Introducing...Greenlight Commerce

Introducing...Greenlight Commerce

Here at Greenlight Digital, we’re making some exciting changes to place us in the best possible position to deliver client success across our growing portfolio of capabilities.

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Blog Posts

Top tips on how to go global with your digital marketing strategy

Top tips on how to go global with your digital marketing strategy

Brands expand their business to other territories all the time, however replicating success further afield is not always easy to achieve. Our tips and guidelines on what makes a strong international digital strategy across Display, SEO, Social, Paid Media and eCommerce are here to help.

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Blog Posts

Retailers face biggest fight yet for online dominance in 2016

Retailers face biggest fight yet for online dominance in 2016

With over 1.4 billion users worldwide, Facebook is the world’s leading social network, but could it become the largest social shopping portal too? In 2016, we could be about to find out. In the past few months, Facebook has made its intentions clear to dominate social shopping with the introduction of immersive ‘Canvas’ product adverts and a Shopping feed, as well as a partnership with eCommerce start-up Shopify. Furthermore, investments in Instagram, Oculus Rift and WhatsApp could deliver a ‘Zucker punch’ to retailers as the social network firmly engrains itself into the online experience.

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Blog Posts

Building eCommerce site operations for international growth

Building eCommerce site operations for international growth

Often, the main reason that retailers change eCommerce platforms is to capitalise on the opportunity to reach markets outside of their main domestic trading boundaries. The rewards for those who do it correctly are huge, and in many cases it creates a gateway to generate incremental uplifts in revenue in a short space of time. The basic principles of going international are perceived to be easy.

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