eCommerce

Blog Posts

Reach, Find, Convert and Retain – Ecommerce Fashion Trends for Retail

Reach, Find, Convert and Retain – Ecommerce Fashion Trends for Retail

Why fashion retailers with eCommerce sites need to be laying the foundations and doing the easy things well now, not later.

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Press

Greenlight announces participation at Marketing Leaders’ Exchange 2014

Greenlight announces participation at Marketing Leaders’ Exchange 2014

Leading independent digital agency, Greenlight, is proud to be a sponsor for this year’s IQPC Marketing Leaders’ Exchange.

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Magazine

The Greenlight Magazine: The Fashion Edition

The Greenlight Magazine: The Fashion Edition

Greenlight undresses one of the most creative industries on the planet - Fashion. In this edition, we deep dive into this world to look at how the need for an integrated digital approach is key in order to drive consumer engagement and fundamentally conversion.

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Blog Posts

Greenlight achieves 100% hybris certification standards

Greenlight achieves 100% hybris certification standards

Greenlight is delighted to announce that all technical staff in its eCommerce delivery practice have been awarded the hybris

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Blog Posts

Google's official line on best practice faceting

Doodling Is Productive, Google Glass & Search, Linking to Free Content Is Legal & - These are just some of the recent headlines that our SEO, PPC and Outreach folk deem to be worth a read, summary and a share.

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Blog Posts

eCommerce 2014: The year of evolution rather than revolution

When it comes to eCommerce, 2014 will be a year of evolution rather than revolution. We won't see anything radical per se, rather a maturity of ideas that have been talked about over the last few years that are only now becoming realistic for retailers today. Kevin Murray explains.

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Blog Posts

Automated eCommerce Pricing – is prevention better then cure?

It has been two weekends now since the media reported the issues with pricing on the screwfix.com site. Online shoppers had a field day buying high value items at a snip of the price compliments of a pricing glitch. Screwfix.com's error highlighted the importance of managing pricing on retailer eCommerce platforms during overall implementations which unfortunately tends not to be given the necessary attention that is due. As highlighted in the case of screwfix.com, this can prove a costly oversight should something go wrong.

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