By Greenlight | 15 December 2015 |
Brands expand their business to other territories all the time, however replicating success further afield is not always easy to achieve. Our tips and guidelines on what makes a strong international digital strategy across Display, SEO, Social, Paid Media and eCommerce are here to help.
By Andreas Pouros | 04 December 2015 |
With over 1.4 billion users worldwide, Facebook is the world’s leading social network, but could it become the largest social shopping portal too? In 2016, we could be about to find out. In the past few months, Facebook has made its intentions clear to dominate social shopping with the introduction of immersive ‘Canvas’ product adverts and a Shopping feed, as well as a partnership with eCommerce start-up Shopify. Furthermore, investments in Instagram, Oculus Rift and WhatsApp could deliver a ‘Zucker punch’ to retailers as the social network firmly engrains itself into the online experience.
By Kevin Murray | 20 July 2015 |
Often, the main reason that retailers change eCommerce platforms is to capitalise on the opportunity to reach markets outside of their main domestic trading boundaries. The rewards for those who do it correctly are huge, and in many cases it creates a gateway to generate incremental uplifts in revenue in a short space of time. The basic principles of going international are perceived to be easy.
By Greenlight | 14 July 2015 |
It is without a doubt one of the most busy and stressful days of the year for retailers, and with £810m spent online by British shoppers in 2014, Black Friday is rapidly becoming the biggest shopping day of the year. Black Friday shoppers are predominantly looking for a bargain and they are going to leave your site to price compare against your competitors. So how do you ensure you are best placed to keep and convert them?
By Greenlight | 22 June 2015 |
In 2013 Maplin Electronics, the specialist electronics retailer, decided to overhaul their digital strategy to provide an omni-channel experience for their customers. Greenlight was selected by Maplin as the partner to help develop their strategy and achieve their goals.
By Andrea Lucar | 11 June 2015 |
In the wake of Google and YouTube announcing their click-to-buy buttons, the floodgates have opened for other platforms to grab a slice of the action. Of course, this is great news as it addresses recent statistics showing that users would buy if given the choice when searching and browsing. To that avail, this week Pinterest and Instagram announced the release of their “buy button” features and therefore pave the way to new digital marketing strategies. But what are the main differences and which approaches should be considered before starting a campaign?
By Katrina Makins | 01 June 2015 |
Earlier this year, we considered the implications of adding a ‘buy button’ to Google search results. This would allow users to purchase products directly from a search result page, allowing Google to have full ownership of the shopping experience. Bringing the buying cycle full loop through Google will further entrench the brand as a search hub as it extends its offering to another service which improves the customer journey.