eCommerce

Events

Black Friday: Lessons learned and winning strategies for 2015

It is without a doubt one of the most busy and stressful days of the year for retailers, and with £810m spent online by British shoppers in 2014, Black Friday is rapidly becoming the biggest shopping day of the year. Black Friday shoppers are predominantly looking for a bargain and they are going to leave your site to price compare against your competitors. So how do you ensure you are best placed to keep and convert them?

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Blog Posts

Applying a service-led approach to the Maplin eCommerce offering

Applying a service-led approach to the Maplin eCommerce offering

In 2013 Maplin Electronics, the specialist electronics retailer, decided to overhaul their digital strategy to provide an omni-channel experience for their customers. Greenlight was selected by Maplin as the partner to help develop their strategy and achieve their goals.

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Blog Posts

Pinterest “buyable" pins and Instagram “shop now" buttons

Pinterest “buyable" pins and Instagram “shop now" buttons

In the wake of Google and YouTube announcing their click-to-buy buttons, the floodgates have opened for other platforms to grab a slice of the action. Of course, this is great news as it addresses recent statistics showing that users would buy if given the choice when searching and browsing. To that avail, this week Pinterest and Instagram announced the release of their “buy button” features and therefore pave the way to new digital marketing strategies. But what are the main differences and which approaches should be considered before starting a campaign?

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Blog Posts

Say hello to the ‘buy button’ on your Google search results

Say hello to the ‘buy button’ on your Google search results

Earlier this year, we considered the implications of adding a ‘buy button’ to Google search results. This would allow users to purchase products directly from a search result page, allowing Google to have full ownership of the shopping experience. Bringing the buying cycle full loop through Google will further entrench the brand as a search hub as it extends its offering to another service which improves the customer journey.

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Magazine

Greenlight Magazine: International Search

Greenlight Magazine: International Search

In the international search edition of our magazine, we explore the impact a strong digital marketing campaign can have on your brand when expanding outside of your local market. Article highlights include Kevin Murray's (Director of eCommerce & Technology) look at how to successfully set up eCommerce site operations for international growth as well as Matthew Hayford's (Head of SEO) article on the common pitfalls of international SEO. Read on to find out how to effectively and successfully go to market internationally.

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Blog Posts

YouTube: The latest giant storefront in online advertising

YouTube: The latest giant storefront in online advertising

Google has long been the go-to search engine of choice, with one of the strongest brand names in the world. Being at the fore of technology and an innovator of data analytics has allowed Google to grow at a fast rate to become the huge brand it is today, and its latest move into eCommerce marks a new opportunity for the brand to delve into new territory and grow even more.

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Press

Liberty appoints Greenlight Digital to develop new commerce site

Liberty, the iconic London department store, has selected Greenlight Digital, the digital growth agency, to help the fashion and lifestyle specialist grow its digital presence online and in-store.

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