eCommerce

Press

Greenlight acquires eCommerce platform PowaWeb

Greenlight acquires eCommerce platform PowaWeb

Leading digital growth agency, Greenlight, to bolster offering with acquisition of cloud-based eCommerce platform PowaWeb.

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Blog Posts

Introducing...Greenlight Commerce

Introducing...Greenlight Commerce

Here at Greenlight Digital, we’re making some exciting changes to place us in the best possible position to deliver client success across our growing portfolio of capabilities.

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Blog Posts

Top tips on how to go global with your digital marketing strategy

Top tips on how to go global with your digital marketing strategy

Brands expand their business to other territories all the time, however replicating success further afield is not always easy to achieve. Our tips and guidelines on what makes a strong international digital strategy across Display, SEO, Social, Paid Media and eCommerce are here to help.

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Blog Posts

Retailers face biggest fight yet for online dominance in 2016

Retailers face biggest fight yet for online dominance in 2016

With over 1.4 billion users worldwide, Facebook is the world’s leading social network, but could it become the largest social shopping portal too? In 2016, we could be about to find out. In the past few months, Facebook has made its intentions clear to dominate social shopping with the introduction of immersive ‘Canvas’ product adverts and a Shopping feed, as well as a partnership with eCommerce start-up Shopify. Furthermore, investments in Instagram, Oculus Rift and WhatsApp could deliver a ‘Zucker punch’ to retailers as the social network firmly engrains itself into the online experience.

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Blog Posts

Building eCommerce site operations for international growth

Building eCommerce site operations for international growth

Often, the main reason that retailers change eCommerce platforms is to capitalise on the opportunity to reach markets outside of their main domestic trading boundaries. The rewards for those who do it correctly are huge, and in many cases it creates a gateway to generate incremental uplifts in revenue in a short space of time. The basic principles of going international are perceived to be easy.

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Events

Black Friday: Lessons learned and winning strategies for 2015

It is without a doubt one of the most busy and stressful days of the year for retailers, and with £810m spent online by British shoppers in 2014, Black Friday is rapidly becoming the biggest shopping day of the year. Black Friday shoppers are predominantly looking for a bargain and they are going to leave your site to price compare against your competitors. So how do you ensure you are best placed to keep and convert them?

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Blog Posts

Applying a service-led approach to the Maplin eCommerce offering

Applying a service-led approach to the Maplin eCommerce offering

In 2013 Maplin Electronics, the specialist electronics retailer, decided to overhaul their digital strategy to provide an omni-channel experience for their customers. Greenlight was selected by Maplin as the partner to help develop their strategy and achieve their goals.

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