By Kevin Murray | 18 June 2014 |
Why fashion retailers with eCommerce sites need to be laying the foundations and doing the easy things well now, not later.
By Krishna Rao | 16 June 2014 |
Leading independent digital agency, Greenlight, is proud to be a sponsor for this year’s IQPC Marketing Leaders’ Exchange.
By Greenlight | 12 May 2014 |
Greenlight undresses one of the most creative industries on the planet - Fashion. In this edition, we deep dive into this world to look at how the need for an integrated digital approach is key in order to drive consumer engagement and fundamentally conversion.
By Kevin Murray | 02 April 2014 |
Greenlight is delighted to announce that all technical staff in its eCommerce delivery practice have been awarded the hybris
By Greenlight | 28 February 2014 |
Doodling Is Productive, Google Glass & Search, Linking to Free Content Is Legal & - These are just some of the recent headlines that our SEO, PPC and Outreach folk deem to be worth a read, summary and a share.
By Kevin Murray | 24 February 2014 |
When it comes to eCommerce, 2014 will be a year of evolution rather than revolution. We won't see anything radical per se, rather a maturity of ideas that have been talked about over the last few years that are only now becoming realistic for retailers today. Kevin Murray explains.
By Kevin Murray | 12 February 2014 |
It has been two weekends now since the media reported the issues with pricing on the screwfix.com site. Online shoppers had a field day buying high value items at a snip of the price compliments of a pricing glitch. Screwfix.com's error highlighted the importance of managing pricing on retailer eCommerce platforms during overall implementations which unfortunately tends not to be given the necessary attention that is due. As highlighted in the case of screwfix.com, this can prove a costly oversight should something go wrong.