Display Advertising

Blog Posts

Audience Targeting: 2014 will be about putting the audience at the centre

At Greenlight, we believe audience targeting is set to be one of the biggest trends for 2014. Audience targeting reduces the speculative costs of advertising and allows you to invest directly into the right customer segments, advocates, engagers and friends of fans.

View the blog post

Blog Posts

Enhanced Campaigns: Thinking beyond the keyword and putting the audience first

5 months since Enhanced Campaigns (EC) went live, I find myself eating my own words with the process not actually being that painful and some incredibly exciting new targeting features to match. EC in fact, has turned the Search world on its head, making us think beyond the keyword and instead, about the person behind it. This will see audience targeting become one of the biggest trends for 2014.

View the blog post

Blog Posts

Retailers far more exposed to vagaries of the weather than they once were

Greenlight has on several occasions talked about the impact of the weather on online sales and the need for online vendors’ SEO and PPC campaigns to flexibly accommodate and easily adapt to any sudden turn of tide. So it’s interesting to see retail research agency and consulting firm, Conlumino, in its analogy of the BRC’s latest retail sales results, note just how much of a role the weather – aside from the economy, has shaped them, when compared to the same time last year.

View the blog post

Filter posts

Powered by

Back to Top

© Copyright 2014 Greenlight. All Rights Reserved Terms & Conditions