By Warren Cowan | 08 January 2014 |
Vast fortunes are spent every year by all the major car manufacturers, pushing a brand image, selling form, function and technology as much as 'the dream' of ownership through television, radio, press and online. But, sooner or later, the customer has to interact with an independent third party, i.e. visit a dealer's website, go into a dealership and interact with the dealer.
By Krishna Rao | 18 December 2013 |
Christmas is just around the bend and analysis of the latest automotive search data from Greenlight reveals Porsche and Jaguar have raced Toyota and Citroen off the track to become two of the ten most popular car brands that UK consumers have been eyeing up, online.
By Krishna Rao | 11 September 2013 |
In excess of 10.7 million searches were made by UK consumers looking for cars online in August, reveals a report just published by Greenlight. Audi and BMW dominated searches for cars. However, Vauxhall monopolised those pertaining to dealers.