By Greenlight | 05 September 2016 |
In a world where you can pretty much disregard any statistic you hear – whether it’s based on faulty findings, labyrinthine analyses or groundless promises - how do you build trust and interest in your data content?
By Daisy Atkinson | 31 August 2016 |
Experts say we need more ‘super valuable content’ in 2016, and, while tired of platitudes we may be, done with creating valuable content we are not! One excellent way to create valuable content is with data. But, as always, there’s a knack to it.
By Isabel Figueiredo | 09 November 2015 |
We have seen how mobile devices have contributed to an increase in search conversion rates year-on-year, meaning our efforts to help clients understand the importance of a well-designed mobile strategy to capitalise on this opportunity have risen in tandem. This year, Google has hit us with an impressive statistic: 54% of purchase decisions start on mobile. This seems logical when further statistics show that we check our mobile devices roughly 150 times a day.
By Andreas Pouros | 29 October 2015 |
The EU’s decision to replace its ‘Safe Harbour’ system, which allows over 4,000 companies to transfer personal data to the United States, could have big ramifications for marketers, potentially putting the brakes on initiatives which use consumer data to deliver a more personalised shopping experience.
By Greenlight | 28 September 2015 |
UK marketers lack confidence in their personalisation capabilities with nine out of ten (88%) marketers believing that their brand is behind competitors in their use of personalisation, according to Greenlight’s Brand Personalisation Index. With European governments working on an EU-wide data privacy law that is expected to bring in tougher legislation on how technology companies can use personal data by the end of the year, there are wide concerns industry crackdowns will curb marketing innovation further.
By Kevin Murray | 18 June 2014 |
Why fashion retailers with eCommerce sites need to be laying the foundations and doing the easy things well now, not later.
By Kevin Murray | 24 February 2014 |
When it comes to eCommerce, 2014 will be a year of evolution rather than revolution. We won't see anything radical per se, rather a maturity of ideas that have been talked about over the last few years that are only now becoming realistic for retailers today. Kevin Murray explains.