By Angela Knibb | 29 March 2016 |
Just over a month ago, Google revealed that it was removing the right hand side ads we’ve grown used to over the past few years. Now that we have a solid four weeks of data, we’re looking to answers some of the many questions which are puzzling advertisers, such as "what’s the effect of the removal of right hand side ads?", “will I have to pay extortionate CPCs?” and “how does this affect my CTR?”.
By Inderpaul Rai | 08 August 2014 |
As all advertisers know, Sitelinks are one of the most important ad extensions available in Adwords. They're known to increase CTR by as much as 30%, and with Google's change to Ad Rank at the tail end of last year, it's made it all the more important that you're making use of all the ad extensions.
By Greenlight | 28 February 2014 |
Doodling Is Productive, Google Glass & Search, Linking to Free Content Is Legal & - These are just some of the recent headlines that our SEO, PPC and Outreach folk deem to be worth a read, summary and a share.
By Angela Knibb | 07 February 2013 |
Google‘s “Enhanced Campaigns”, will prove a challenge to advertisers, the biggest being that of how third party tracking solutions can integrate into it. As it currently stands, advertisers could be forgiven for thinking Google is upping its game against third party tracking solutions and trying to create a system whereby any solution outside of Google’s is rendered less useful, says Angela Knibb, campaign manager at the agency.
By Christina Tsiripidou | 14 January 2013 |
Google has announced its shopping space, Google Shopping, will, for merchants, shift to a paid model of Product Listing Ads (PLAs). This will be rolled out in countries where PLAs are currently live including the UK. Migration will commence 13 February 2013 and completed by Q2 2013. Come July, the results will be only in the format of paid PLAs and the previous natural shopping results will no longer appear.