Cookies

Blog Posts

Apple introduces ad tracking restrictions feature within iOS 11

Apple introduces ad tracking restrictions feature within iOS 11

Apple recently launched the latest release of its mobile operating system, iOS 11, which includes a new feature called intelligent tracking prevention (ITP). The feature has been designed to limit the ability of advertising platforms and website owners to track users across domains.

View the blog post

Blog Posts

Audience Targeting: 2014 will be about putting the audience at the centre

At Greenlight, we believe audience targeting is set to be one of the biggest trends for 2014. Audience targeting reduces the speculative costs of advertising and allows you to invest directly into the right customer segments, advocates, engagers and friends of fans.

View the blog post

Events

Digital marketing - when the digital cookie crumbles

Digital marketing - when the digital cookie crumbles

Browser 'cookies' are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must...

Go to Event

Blog Posts

Online Marketing – When the digital cookie crumbles

Online Marketing – When the digital cookie crumbles

Browser ‘cookies’ are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must offer users opt-in consent tools to allow cookies to pass information about browsing activities to 3rd parties. So here's our brief, easy to read slide pack, giving an overview and highlighting options.

View the blog post

Filter posts

Powered by

Back to Top

© Copyright 2017 Greenlight. All Rights Reserved Terms & Conditions