By Victoria Chase | 01 May 2015 |
“We are not artists, we’re not writing novels – we need to remember we’re commercial writers.” – Nicky Bullard, Creative Director of Lida. As demonstrated above, even within our own ranks, copywriters are sometimes not taken seriously as writers. While it is possible to regurgitate the clichés, blasé grammar and boring sentence structure in so much of today’s copy; a skilled copywriter will recoil at the prospect.
By James Brown | 29 April 2015 |
As an Outreacher, I've always thought of PPC as almost unrelated to my work; separate spheres in the world of SEO. But recently I came across an article from Larry Kim on Search Engine Land, about how he used PPC in a way I hadn't thought of before...
By Daisy Atkinson | 18 March 2015 |
What really gets me excited about great lex(icon) is constant reinvention. But keeping things fresh is a relentless battle, and putting the spice back into proceedings takes limitless creativity and serious groundwork.
By India Johnson | 04 February 2015 |
In a world filled with instant gratification and effortlessly consumable information, it could be argued that the written word is losing out. The digital industry is saturated with memes, gifs and ‘listicles’, so where exactly is the place of the beautifully crafted sentence, if there is one at all?
By Greenlight | 06 June 2014 |
BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.
By Greenlight | 03 June 2014 |
The inaugural RAR Digital Awards shortlist is out and we're thrilled to be named a finalist!
By Victoria Galloway | 13 May 2014 |
Assume we’re five years into the future, do you think you’d be reading or watching this content piece?