By Daisy Atkinson | 05 November 2015 |
Ever heard of the phrase ‘You can’t please everyone’? Surprisingly a lot of writers try. In their defence it’s usually part of the brief and it goes like this: 1. Write about a topic 2. Include the main points 3. Bore everyone to death
By Kevin O'Connor | 02 November 2015 |
The three most boring words that are uttered at every digital media conference, networking event or creative meeting are, without a doubt, “content is king”. That may have been a handy shorthand phrase a few years ago when creating content was actually a new idea, but, thankfully, we’ve moved on. Now almost every niche has embraced this aphorism as a way to improve user engagement, gain natural links, increase shares and connect with relevant customers at every stage of the decision funnel. Everyone has accepted the notion that good content leads to increased sales, so what does that mean for the way brands interact with consumers and, what does that mean for content marketers tasked with meeting this increased demand in content?
By Rowan Grace Evans | 02 November 2015 |
As an old school journalist at heart, I have watched with fascination as traditional media, such as the BBC, The Telegraph and Marie Claire, have been somewhat side-lined and overtaken by a new age of citizen journalists, who not only bring their personal take on news and information to bear on all topics, but also translate brand messages to the widest possible audience. Citizen journalism is nothing new of course; Twitter as a news source is now a given and the YouTube generation is the future face of media consumption. But, what is interesting is the constantly changing face of the social or digital influencer and the vast world of people-led PR. So, why is it working so well for brands?
By Louise McFetridge | 27 October 2015 |
In the world of content marketing, social and content should be the perfect bed fellows. But, how do you ensure they’re both working for you? Start with a creative and comprehensive digital strategy and target your audience with the content they want to read.
By India Johnson | 22 October 2015 |
“People love themselves. It didn’t take the advent of the selfie for that to be evident.” True story. This is the opening line to one of the Ten Commandments to create compelling content as told by Patrick Burke of Content Marketing Institute. The commandment? Thou shalt awaken our inner Narcissus. This, like the rest of his Commandments, is fairly self-explanatory – people like content that taps into their insatiable appetite for ‘me, me, me’.
By Greenlight | 12 October 2015 |
Many brands have adopted Content Marketing as an SEO tool for its ability to achieve a range of benefits at the same time. However the biggest challenge for businesses is weaving the disparate threads of the marketing channels that are impacted by content – SEO, Social Media Marketing, PR and more - into a coherent and working strategy.