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Google finally gets patent for the Panda algorithm

Since its launch in February 2011, the Panda algorithm has been a hot topic among the SEO crowd and a patent filed recently offers a bit of insight into its workings.

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Google steps up activity against blog networks manipulating Google rankings

Between Google penalising MyBlogGuest.com and taking action on link networks elsewhere, it is clear it is revving up its activity against blog networks gaming Google rankings. This and more on Blogwatch.

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Brands increasingly see the editorial content of Social as a credible and vital route to market

Rowan Grace Evans, Greenlight's Head of Social Media, hosted a roundtable at the recently concluded Drum Digital Convergence conference, on the need for brands to see themselves as publishers to meet customer needs. It was evident brands are embracing change and beginning to grasp the significance of the role that editorial added-value content plays in the socialsphere, en route to market.

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"By Zeus' beard could someone just tell me what content marketing is?"

You’ve probably heard a lot about ‘content marketing’ but aren’t that sure what it is, let alone able to talk about it. This is because (sssh, come closer), no one is exactly sure how to define it. Why?

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Lest we forget, curation is king when it comes to content, especially content hubs

With the news a couple of weeks back that M&S has hired journalists to create its new content offerings, there's a renewed emphasis on creating journalistic content across the board. It really is a battle of the journalists.

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The Digital World prepares for Content Shock

Despite 2013 signalling the rise and rise of content marketing, proving there was some fact behind the buzzword, a current maverick of the digital space has cut the head off our digital prince, categorically stating that content marketing is not a sustainable strategy for businesses as there'll soon be so much content produced consumers won't have time to digest it. But exactly what weight might this argument hold?

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Google's official line on best practice faceting

Doodling Is Productive, Google Glass & Search, Linking to Free Content Is Legal & - These are just some of the recent headlines that our SEO, PPC and Outreach folk deem to be worth a read, summary and a share.

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