By Greenlight | 16 April 2014 |
Metrics are essential to creating a well thought through, effective content strategy. To begin leveraging content opportunities, it's essential to understand content's performance. However, whilst there are a great number of ways to measure metrics, each metric is different.
By Victoria Galloway | 09 April 2014 |
There's so many different types of content. But what’s the difference between copywriting and content marketing? Do they go hand in hand or are they completely different? And are the lines between good content and good journalism beginning blurr?
By Greenlight | 03 April 2014 |
Since its launch in February 2011, the Panda algorithm has been a hot topic among the SEO crowd and a patent filed recently offers a bit of insight into its workings.
By Greenlight | 28 March 2014 |
Between Google penalising MyBlogGuest.com and taking action on link networks elsewhere, it is clear it is revving up its activity against blog networks gaming Google rankings. This and more on Blogwatch.
By Rowan Grace Evans | 20 March 2014 |
Rowan Grace Evans, Greenlight's Head of Social Media, hosted a roundtable at the recently concluded Drum Digital Convergence conference, on the need for brands to see themselves as publishers to meet customer needs. It was evident brands are embracing change and beginning to grasp the significance of the role that editorial added-value content plays in the socialsphere, en route to market.
By Victoria Galloway | 17 March 2014 |
You’ve probably heard a lot about ‘content marketing’ but aren’t that sure what it is, let alone able to talk about it. This is because (sssh, come closer), no one is exactly sure how to define it. Why?
By Greenlight | 14 March 2014 |
With the news a couple of weeks back that M&S has hired journalists to create its new content offerings, there's a renewed emphasis on creating journalistic content across the board. It really is a battle of the journalists.