Content

Blog Posts

Away with the rules!

Away with the rules!

“We are not artists, we’re not writing novels – we need to remember we’re commercial writers.” – Nicky Bullard, Creative Director of Lida. As demonstrated above, even within our own ranks, copywriters are sometimes not taken seriously as writers. While it is possible to regurgitate the clichés, blasé grammar and boring sentence structure in so much of today’s copy; a skilled copywriter will recoil at the prospect.

View the blog post

Blog Posts

PPC can be so much more than just advertising

As an Outreacher, I've always thought of PPC as almost unrelated to my work; separate spheres in the world of SEO. But recently I came across an article from Larry Kim on Search Engine Land, about how he used PPC in a way I hadn't thought of before...

View the blog post

Blog Posts

The Art of Lex Appeal

The Art of Lex Appeal

What really gets me excited about great lex(icon) is constant reinvention. But keeping things fresh is a relentless battle, and putting the spice back into proceedings takes limitless creativity and serious groundwork.

View the blog post

Blog Posts

Is the digital age killing the written word?

Is the digital age killing the written word?

In a world filled with instant gratification and effortlessly consumable information, it could be argued that the written word is losing out. The digital industry is saturated with memes, gifs and ‘listicles’, so where exactly is the place of the beautifully crafted sentence, if there is one at all?

View the blog post

Blog Posts

Press Release sites see huge drop in Google ranking after Panda 4.0

Press Release sites see huge drop in Google ranking after Panda 4.0

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

View the blog post

Blog Posts

Greenlight nominated for RAR Digital Award

Greenlight nominated for RAR Digital Award

The inaugural RAR Digital Awards shortlist is out and we're thrilled to be named a finalist!

View the blog post

Blog Posts

Online video is on the rise so when it comes to content, is format king?

Assume we’re five years into the future, do you think you’d be reading or watching this content piece?

View the blog post

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2015 Greenlight. All Rights Reserved Terms & Conditions