By Katrina Makins | 18 August 2015 |
If you’ve not come across an emoji yet, then you must have spent the last few years in a remote area without a connected device. For argument’s sake, they are essentially emoticons composed of facial expressions and visual representations of common situations. Surely you’ve seen plenty littered across your texts, emails and social accounts. Everyone uses emojis, to the point that it’s almost a form of communication in itself as it automatically transcends barriers to understanding languages by visually emulating feelings or thoughts. The internet is fluent in speaking emoji, and you’re about to see a lot more of them.
By Antoni Swidlicki | 04 August 2015 |
While it’s generally accepted that content marketing should be at the heart of a future-proof digital marketing strategy, many have learned the hard way that it’s difficult to make it stick. Content creation and the pursuit of virality requires a significant investment in terms of time and resources, but these alone are not enough to achieve compelling content which drives links, traffic and social shares. There are a number of key considerations which you should keep in mind as you plan content campaigns.
By Daisy Atkinson | 31 July 2015 |
Recently there has been a lot of shared journalism around the topic of swipe files. If you’re not familiar with the term, a moz.com article describes it as a file of ideas/images/approaches/technologies that inspire you or you'd love to learn from.’ The idea is to keep feeding this file and ‘refer to it whenever you need inspiration.’
By Chantelle Thompson | 26 May 2015 |
Blogger outreach has become both a subject of contention and affection amongst the SEO arena. As outreach plays a significant role in SEO, a great deal of time has been spent learning how to do it correctly.
By Greenlight | 22 May 2015 |
The digital world increasingly looks like an overcrowded sixth-form disco. There are hundreds of brands jostling for attention, too many ‘wallflowers’ going unnoticed and everyone’s eyes are on a select few AKA the ‘cool crowd’. Or, to put it another way, customers are now bombarded with endless digital ‘noise’.
By Greenlight | 18 May 2015 |
Apple has posted a help document confirming the existence of their web crawler, Applebot, which is primarily used for Siri and Spotlight suggestions. The new crawler and acquisition of search analytics firm Topsy in 2013 is just some of the evidence that suggests Apple's intentions to expand its Spotlight web search.
By Matt Hayford | 12 May 2015 |
ECommerce is big business throughout much of the world and it’s still growing across the majority of markets, so it’s even more important to make sure your website is properly set up to get the traffic you deserve.