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Autocomplete suggestions could mark a revival of black-hat SEO

Autocomplete suggestions could mark a revival of black-hat SEO

The past few months have seen a good deal of negative press thrown towards Facebook. To begin with, its decision to dissolve its team of ‘human editors’ that controlled the Trending widget in favour of an automated algorithm drew some ire, and now this has only been exacerbated by allegations of ‘fake news’ over the course of the US presidential election.

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Blog Posts

How to make your audience feel connected to your content

How to make your audience feel connected to your content

During the run up to Christmas, everyone anticipates the launch of the John Lewis ad. This year, the retailer made the decision to make the ad more lighthearted due to the politically heavy year that 2016 has been with Buster the Boxer. John Lewis’s customer director Craig Inglis states: “You could say 2016 has certainly been quite a year, so we hope our advert will make people smile. It really embraces a sense of fun and magic, reminding everyone what it feels to give the perfect gift at Christmas.”

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Blog Posts

Creating content for a ‘boring’ industry

Creating content for a ‘boring’ industry

Catching the attention of your audience can be tricky, especially when you’re in an industry which is considered serious, dry or boring. Because let’s face it, not all brands are lending themselves to content the way GoPro does.

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Magazine

True Data: Telling A Story People Can Believe

True Data: Telling A Story People Can Believe

In a world where you can pretty much disregard any statistic you hear – whether it’s based on faulty findings, labyrinthine analyses or groundless promises - how do you build trust and interest in your data content?

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Blog Posts

Creating ‘super valuable’ content with data

Creating ‘super valuable’ content with data

Experts say we need more ‘super valuable content’ in 2016, and, while tired of platitudes we may be, done with creating valuable content we are not! One excellent way to create valuable content is with data. But, as always, there’s a knack to it.

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Magazine

Strengthen Your Content With Creative Storytelling

Strengthen Your Content With Creative Storytelling

Whilst numerous tactics might fail to drive efficacy, content continues to provoke thought and drive conversations. However, these are exciting, exhausting times as we all compete for engagement with the content we create. For your content to successfully connect with an audience and gain meaningful interactions, it needs to tell a story.

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Magazine

What Do Millennials Want From Content?

What Do Millennials Want From Content?

A lot of clients come to us with questions about how they can best target Millennials. Since they're the most active user base online, especially when it comes to social media, it makes sense that you would want to create content which caters to them. However, before brands decide to target Millennials, there are three key questions they need to ask themselves.

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