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The Art of Lex Appeal

The Art of Lex Appeal

What really gets me excited about great lex(icon) is constant reinvention. But keeping things fresh is a relentless battle, and putting the spice back into proceedings takes limitless creativity and serious groundwork.

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Is the digital age killing the written word?

Is the digital age killing the written word?

In a world filled with instant gratification and effortlessly consumable information, it could be argued that the written word is losing out. The digital industry is saturated with memes, gifs and ‘listicles’, so where exactly is the place of the beautifully crafted sentence, if there is one at all?

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Press Release sites see huge drop in Google ranking after Panda 4.0

Press Release sites see huge drop in Google ranking after Panda 4.0

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Greenlight nominated for RAR Digital Award

Greenlight nominated for RAR Digital Award

The inaugural RAR Digital Awards shortlist is out and we're thrilled to be named a finalist!

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Online video is on the rise so when it comes to content, is format king?

Assume we’re five years into the future, do you think you’d be reading or watching this content piece?

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Five lessons to learn from history’s first content marketers

Five lessons to learn from history’s first content marketers

Content marketing is a valuable asset to any marketing strategy, and it seems it always has been. Here we take a look at the history of content marketing and explore 5 ways in which it showcases the power of good copywriting.

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Content Marketing – The Medium is the Message

Content Marketing – The Medium is the Message

Content Marketing is cleverly engineered communication of content production. Content that is engineered should include audience and influencer definition as standard, as well as in depth research into predicted topic traction.

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