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Press Release sites see huge drop in Google ranking after Panda 4.0

Press Release sites see huge drop in Google ranking after Panda 4.0

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Blog Posts

Greenlight nominated for RAR Digital Award

Greenlight nominated for RAR Digital Award

The inaugural RAR Digital Awards shortlist is out and we're thrilled to be named a finalist!

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Online video is on the rise so when it comes to content, is format king?

Assume we’re five years into the future, do you think you’d be reading or watching this content piece?

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Five lessons to learn from history’s first content marketers

Five lessons to learn from history’s first content marketers

Content marketing is a valuable asset to any marketing strategy, and it seems it always has been. Here we take a look at the history of content marketing and explore 5 ways in which it showcases the power of good copywriting.

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Content Marketing – The Medium is the Message

Content Marketing – The Medium is the Message

Content Marketing is cleverly engineered communication of content production. Content that is engineered should include audience and influencer definition as standard, as well as in depth research into predicted topic traction.

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Content Metrics - How long is a piece of string?

Metrics are essential to creating a well thought through, effective content strategy. To begin leveraging content opportunities, it's essential to understand content's performance. However, whilst there are a great number of ways to measure metrics, each metric is different.

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Copywriting vs Content Marketing: The future of good content looks remarkably like good journalism

There's so many different types of content. But what’s the difference between copywriting and content marketing? Do they go hand in hand or are they completely different? And are the lines between good content and good journalism beginning blurr?

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