By India Johnson | 04 February 2015 |
In a world filled with instant gratification and effortlessly consumable information, it could be argued that the written word is losing out. The digital industry is saturated with memes, gifs and ‘listicles’, so where exactly is the place of the beautifully crafted sentence, if there is one at all?
By Greenlight | 06 June 2014 |
BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.
By Greenlight | 03 June 2014 |
The inaugural RAR Digital Awards shortlist is out and we're thrilled to be named a finalist!
By Victoria Galloway | 13 May 2014 |
Assume we’re five years into the future, do you think you’d be reading or watching this content piece?
By Victoria Galloway | 01 May 2014 |
Content marketing is a valuable asset to any marketing strategy, and it seems it always has been. Here we take a look at the history of content marketing and explore 5 ways in which it showcases the power of good copywriting.
By Victoria Galloway | 23 April 2014 |
Content Marketing is cleverly engineered communication of content production. Content that is engineered should include audience and influencer definition as standard, as well as in depth research into predicted topic traction.
By Greenlight | 16 April 2014 |
Metrics are essential to creating a well thought through, effective content strategy. To begin leveraging content opportunities, it's essential to understand content's performance. However, whilst there are a great number of ways to measure metrics, each metric is different.