By Chantelle Thompson | 26 May 2015 |
Blogger outreach has become both a subject of contention and affection amongst the SEO arena. As outreach plays a significant role in SEO, a great deal of time has been spent learning how to do it correctly.
By Greenlight | 22 May 2015 |
The digital world increasingly looks like an overcrowded sixth-form disco. There are hundreds of brands jostling for attention, too many ‘wallflowers’ going unnoticed and everyone’s eyes are on a select few AKA the ‘cool crowd’. Or, to put it another way, customers are now bombarded with endless digital ‘noise’.
By Greenlight | 18 May 2015 |
Apple has posted a help document confirming the existence of their web crawler, Applebot, which is primarily used for Siri and Spotlight suggestions. The new crawler and acquisition of search analytics firm Topsy in 2013 is just some of the evidence that suggests Apple's intentions to expand its Spotlight web search.
By Matt Hayford | 12 May 2015 |
ECommerce is big business throughout much of the world and it’s still growing across the majority of markets, so it’s even more important to make sure your website is properly set up to get the traffic you deserve.
By Victoria Chase | 01 May 2015 |
“We are not artists, we’re not writing novels – we need to remember we’re commercial writers.” – Nicky Bullard, Creative Director of Lida. As demonstrated above, even within our own ranks, copywriters are sometimes not taken seriously as writers. While it is possible to regurgitate the clichés, blasé grammar and boring sentence structure in so much of today’s copy; a skilled copywriter will recoil at the prospect.
By James Brown | 29 April 2015 |
As an Outreacher, I've always thought of PPC as almost unrelated to my work; separate spheres in the world of SEO. But recently I came across an article from Larry Kim on Search Engine Land, about how he used PPC in a way I hadn't thought of before...
By Daisy Atkinson | 18 March 2015 |
What really gets me excited about great lex(icon) is constant reinvention. But keeping things fresh is a relentless battle, and putting the spice back into proceedings takes limitless creativity and serious groundwork.