By Malika Isles | 25 November 2016 |
During the run up to Christmas, everyone anticipates the launch of the John Lewis ad. This year, the retailer made the decision to make the ad more lighthearted due to the politically heavy year that 2016 has been with Buster the Boxer. John Lewis’s customer director Craig Inglis states: “You could say 2016 has certainly been quite a year, so we hope our advert will make people smile. It really embraces a sense of fun and magic, reminding everyone what it feels to give the perfect gift at Christmas.”
By Sanna Forbes | 31 October 2016 |
Catching the attention of your audience can be tricky, especially when you’re in an industry which is considered serious, dry or boring. Because let’s face it, not all brands are lending themselves to content the way GoPro does.
By Greenlight | 05 September 2016 |
In a world where you can pretty much disregard any statistic you hear – whether it’s based on faulty findings, labyrinthine analyses or groundless promises - how do you build trust and interest in your data content?
By Daisy Atkinson | 31 August 2016 |
Experts say we need more ‘super valuable content’ in 2016, and, while tired of platitudes we may be, done with creating valuable content we are not! One excellent way to create valuable content is with data. But, as always, there’s a knack to it.
By Greenlight | 30 August 2016 |
Whilst numerous tactics might fail to drive efficacy, content continues to provoke thought and drive conversations. However, these are exciting, exhausting times as we all compete for engagement with the content we create. For your content to successfully connect with an audience and gain meaningful interactions, it needs to tell a story.
By Greenlight | 22 August 2016 |
A lot of clients come to us with questions about how they can best target Millennials. Since they're the most active user base online, especially when it comes to social media, it makes sense that you would want to create content which caters to them. However, before brands decide to target Millennials, there are three key questions they need to ask themselves.
By Greenlight | 20 July 2016 |
The beauty of content marketing is that whilst advertising is something that people are forced to consume - whether it's by sticking it in the ad break in Game of Thrones or sticking a poster up at your bus stop - content marketing is something that people choose to watch, read or play based on its own merit. Read on for strategic insights to create, develop and optimise your content marketing plan.