By Ross Brown | 16 March 2017 |
We’ve managed to skip some ads with tactical tea breaks in the past, but our ability to trim the fat has developed. The rise of ad blocking in the past few years has allowed us to only view what we want – and with services such as Netflix, we pay not to see ads at all. Even when exposed to less advertising, it’s still advertising we don’t want. However, in today’s digital age, others have blossomed. The John Lewis Christmas adverts are anticipated with glee, shared enthusiastically, and critiqued like food, fine wine and works of art. People want to consume the advert and they want to copy it, creating memes and spoofs left, right and centre.
By Greenlight | 09 February 2017 |
The shift towards integration reflects the growing realisation that digital disciplines that were once managed independently of one another are intrinsically linked. SEO, for instance, was considered an arcane discipline ruled by technocrats but that lacked glamour. Mobile was eternally “next year’s big thing”. Content’s crown was never questioned, but the definition of what ‘content’ precisely is has been ever-shifting.
By Antoni Swidlicki | 12 December 2016 |
The past few months have seen a good deal of negative press thrown towards Facebook. To begin with, its decision to dissolve its team of ‘human editors’ that controlled the Trending widget in favour of an automated algorithm drew some ire, and now this has only been exacerbated by allegations of ‘fake news’ over the course of the US presidential election.
By Malika Isles | 25 November 2016 |
During the run up to Christmas, everyone anticipates the launch of the John Lewis ad. This year, the retailer made the decision to make the ad more lighthearted due to the politically heavy year that 2016 has been with Buster the Boxer. John Lewis’s customer director Craig Inglis states: “You could say 2016 has certainly been quite a year, so we hope our advert will make people smile. It really embraces a sense of fun and magic, reminding everyone what it feels to give the perfect gift at Christmas.”
By Sanna Forbes | 31 October 2016 |
Catching the attention of your audience can be tricky, especially when you’re in an industry which is considered serious, dry or boring. Because let’s face it, not all brands are lending themselves to content the way GoPro does.
By Greenlight | 05 September 2016 |
In a world where you can pretty much disregard any statistic you hear – whether it’s based on faulty findings, labyrinthine analyses or groundless promises - how do you build trust and interest in your data content?
By Daisy Atkinson | 31 August 2016 |
Experts say we need more ‘super valuable content’ in 2016, and, while tired of platitudes we may be, done with creating valuable content we are not! One excellent way to create valuable content is with data. But, as always, there’s a knack to it.