By Ross Brown | 16 March 2017 |
We’ve managed to skip some ads with tactical tea breaks in the past, but our ability to trim the fat has developed. The rise of ad blocking in the past few years has allowed us to only view what we want – and with services such as Netflix, we pay not to see ads at all. Even when exposed to less advertising, it’s still advertising we don’t want. However, in today’s digital age, others have blossomed. The John Lewis Christmas adverts are anticipated with glee, shared enthusiastically, and critiqued like food, fine wine and works of art. People want to consume the advert and they want to copy it, creating memes and spoofs left, right and centre.
By Ben Cook-Northrop | 14 January 2017 |
In recent years, the rise of voice technologies on smart devices has increased and given a new way to search the web and interact with search engines. This has led to 55% of teens and 41% of adults using voice search more than once a day. Initially this was spurred on by the likes of Siri and Cortana, however, now we’re seeing more big product launches with voice activation built in.
By Antoni Swidlicki | 12 December 2016 |
The past few months have seen a good deal of negative press thrown towards Facebook. To begin with, its decision to dissolve its team of ‘human editors’ that controlled the Trending widget in favour of an automated algorithm drew some ire, and now this has only been exacerbated by allegations of ‘fake news’ over the course of the US presidential election.
By Malika Isles | 25 November 2016 |
During the run up to Christmas, everyone anticipates the launch of the John Lewis ad. This year, the retailer made the decision to make the ad more lighthearted due to the politically heavy year that 2016 has been with Buster the Boxer. John Lewis’s customer director Craig Inglis states: “You could say 2016 has certainly been quite a year, so we hope our advert will make people smile. It really embraces a sense of fun and magic, reminding everyone what it feels to give the perfect gift at Christmas.”
By Greenlight | 14 November 2016 |
Christmas is one of the most exciting peaks in any digital marketer’s calendar and, as with any other major event, planning starts early on. While it seems unusual to consider festive campaigns in the heat of summer, this is second nature to digital marketers. But there are often many hurdles that come ahead of a winning Christmas campaign, and it’s the approach that matters as much as the creative ideas when it comes to achieving great results.
By Sanna Forbes | 31 October 2016 |
Catching the attention of your audience can be tricky, especially when you’re in an industry which is considered serious, dry or boring. Because let’s face it, not all brands are lending themselves to content the way GoPro does.
By Greenlight | 05 September 2016 |
In a world where you can pretty much disregard any statistic you hear – whether it’s based on faulty findings, labyrinthine analyses or groundless promises - how do you build trust and interest in your data content?