Content Marketing

Press

1 in 4 Brits to take a ‘digital detox’ in 2016

1 in 4 Brits to take a ‘digital detox’ in 2016

One in four Brits are planning to reduce their use of social media and digital devices, according to research commissioned by digital marketing agency Greenlight. With the average Brit now spending almost three hours online every day, according to the Internet Advertising Bureau, Greenlight commissioned the study to assess how consumer use of social media and digital devices, such as smartphones and tablet PCs, is likely to change in the future.

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Blog Posts

New Year, new strategy! Not quite, but here’s why it’s key to add digital peaks to create a strong strategy

New Year, new strategy! Not quite, but here’s why it’s key to add digital peaks to create a strong strategy

The Golden Globes will take place this weekend, and the media frenzy that surrounds the event has already started. However, this year marks a stark difference to previous ones as there will be far more digital campaigns than ever before. What’s clear is that the Golden Globes is being seen as one of the key events in the marketing calendar, or what we call a ‘peak’.

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Blog Posts

The end of clickbait

The end of clickbait

“This hero proposed to his wife in an amazing way, you won’t believe what happened next…!”, “Here’s the secret to nailing the perfect dinner party that will change your life”, “The one trick insurers don’t want you to know about that will save you thousands”, “You’ve been using pens wrong your entire life!”. If you follow any content publishers or brands on social media, you’re bound to have been bombarded with content using clickbait titles similar to these at some point, but you may also have noticed they’ve become less prominent in recent months.

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Blog Posts

All hail the year that content remains king

All hail the year that content remains king

Akin to Great Britain’s celebrations of Queen Elizabeth II becoming the longest-reigning UK monarch this year, the marketing world will enjoy similar celebrations in 2016, as content – for yet another year – reigns king. Alright, it’s not the most ground-breaking prediction. Or original. In fact, it doesn’t sound like much of a prediction at all just yet. But a brief look back over the past year in advertising should help illustrate just why we believe that all roads point to editorial content in 2016.

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Magazine

Greenlight Magazine: Predictions 2016

Greenlight Magazine: Predictions 2016

As 2015 comes to a close, we look at the trends and strategies which we believe will shape digital marketing in 2016 across SEO, Social Media, Paid Media, Mobile and Content Marketing.

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Blog Posts

The future of the "L" Word in SEO part 2: Content marketing, link earning and links

The future of the "L" Word in SEO part 2: Content marketing, link earning and links

Back in February, in light of John Mueller’s not-so-positive commentary on link building, I wrote that links and link building are not dead! Of course, the old SEO witchcraft that some still practice today has to end. However, I did insist that content-driven link earning is the way to go for a future-proof SEO strategy. We are approaching the last month of 2015 and a few recent opinion pieces from reputable SEO publications suggest that some of the shine of content marketing for SEO may have worn off. Let’s revisit the subject by delving into one of the core articles.

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Blog Posts

If you cater to everyone, you’ll reach no one

If you cater to everyone, you’ll reach no one

Ever heard of the phrase ‘You can’t please everyone’? Surprisingly a lot of writers try. In their defence it’s usually part of the brief and it goes like this: 1. Write about a topic 2. Include the main points 3. Bore everyone to death

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