Content Marketing

Blog Posts

Introducing marketing techniques to site pages

Introducing marketing techniques to site pages

The marketing sector is very goal-oriented, and there are plenty of useful engagement tricks which marketers use to stand out from all the noise that bombards users online. Very subtle changes in content and visuals can have a huge impact, and there are plenty of engagement techniques that digital marketers can apply when it comes to product pages – here are my top seven.

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Magazine

Content Considerations in 2017: How Changes In Technology Influence Content

Content Considerations in 2017: How Changes In Technology Influence Content

In 2017, brands have realised that new trends in tech – and an increasingly content-hungry consumer – has meant that they’re better placed to compete for the attention of consumers. They’ve also realised that cutting out the middle man between themselves and their customers by directly creating and publishing content can reap high rewards at an attractive ROI, while also providing themselves with assets that can be used in multiple channels.

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Blog Posts

Creating content marketing: marrying relevance with creativity event round up

Creating content marketing: marrying relevance with creativity event round up

On the 26th April, we held our Creative Content Marketing event in our office loft space, during which our Head of Innovation, Rowan Grace Evans, Content Marketing Manager, Kevin O’Connor and Copy Manager, Louise McFetridge, covered the importance of creative thinking and data-led insights to drive relevant content that sticks with core target audiences.

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Press

Dull marketing campaigns, no more

Dull marketing campaigns, no more

In the words of Henri Matisse, “creativity takes courage”, and it seems that many of us in the marketing industry lack the confidence to be truly creative. We are constantly reminded of the importance of creativity and often consider it to be a key success factor, but few seem to be putting their money where their mouth is and are settling for a vanilla campaign.

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Blog Posts

Of ads and storytelling

Of ads and storytelling

We’ve managed to skip some ads with tactical tea breaks in the past, but our ability to trim the fat has developed. The rise of ad blocking in the past few years has allowed us to only view what we want – and with services such as Netflix, we pay not to see ads at all. Even when exposed to less advertising, it’s still advertising we don’t want. However, in today’s digital age, others have blossomed. The John Lewis Christmas adverts are anticipated with glee, shared enthusiastically, and critiqued like food, fine wine and works of art. People want to consume the advert and they want to copy it, creating memes and spoofs left, right and centre.

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Blog Posts

Ensure your content is ready for voice search in 2017

Ensure your content is ready for voice search in 2017

In recent years, the rise of voice technologies on smart devices has increased and given a new way to search the web and interact with search engines. This has led to 55% of teens and 41% of adults using voice search more than once a day. Initially this was spurred on by the likes of Siri and Cortana, however, now we’re seeing more big product launches with voice activation built in.

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Blog Posts

Autocomplete suggestions could mark a revival of black-hat SEO

Autocomplete suggestions could mark a revival of black-hat SEO

The past few months have seen a good deal of negative press thrown towards Facebook. To begin with, its decision to dissolve its team of ‘human editors’ that controlled the Trending widget in favour of an automated algorithm drew some ire, and now this has only been exacerbated by allegations of ‘fake news’ over the course of the US presidential election.

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