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Revive your brand message through storytelling on social media

Revive your brand message through storytelling on social media

As we enter 2016 we’ll be saying “goodbye” to random product ads and we’ll start to embrace storytelling advertising strategies across search channels. You may recall that last year I predicted the evolution of hyper-targeted campaigns which saw brands use the power of audience targeting via their chosen medium to target customers and potential customers with tactics such as Custom Audiences. Google has now jumped on the bandwagon with the introduction of Customer Match, allowing advertisers to target their existing customers with tailored campaigns and remarketing tactics.

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Press

Data hacks: a detrimental hurdle on the road to personalisation in marketing

Data hacks: a detrimental hurdle on the road to personalisation in marketing

The EU’s decision to replace its ‘Safe Harbour’ system, which allows over 4,000 companies to transfer personal data to the United States, could have big ramifications for marketers, potentially putting the brakes on initiatives which use consumer data to deliver a more personalised shopping experience.

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Press

Nine out of ten brands failing to personalise effectively

UK marketers lack confidence in their personalisation capabilities with nine out of ten (88%) marketers believing that their brand is behind competitors in their use of personalisation, according to Greenlight’s Brand Personalisation Index. With European governments working on an EU-wide data privacy law that is expected to bring in tougher legislation on how technology companies can use personal data by the end of the year, there are wide concerns industry crackdowns will curb marketing innovation further.

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Blog Posts

Do you speak emoji?

Do you speak emoji?

If you’ve not come across an emoji yet, then you must have spent the last few years in a remote area without a connected device. For argument’s sake, they are essentially emoticons composed of facial expressions and visual representations of common situations. Surely you’ve seen plenty littered across your texts, emails and social accounts. Everyone uses emojis, to the point that it’s almost a form of communication in itself as it automatically transcends barriers to understanding languages by visually emulating feelings or thoughts. The internet is fluent in speaking emoji, and you’re about to see a lot more of them.

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Blog Posts

How to create content that sticks

How to create content that sticks

While it’s generally accepted that content marketing should be at the heart of a future-proof digital marketing strategy, many have learned the hard way that it’s difficult to make it stick. Content creation and the pursuit of virality requires a significant investment in terms of time and resources, but these alone are not enough to achieve compelling content which drives links, traffic and social shares. There are a number of key considerations which you should keep in mind as you plan content campaigns.

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Blog Posts

The rise of the digiboomers and why marketers can’t ignore them much longer

The rise of the digiboomers and why marketers can’t ignore them much longer

It’s fair to say that over the last few years, millennials have been the focus of marketing activity for many brands. However, with the knowledge that by 2025, two-thirds of all retail activity will be undertaken by the over 55’s, now is the time to shift the focus. We recently conducted a survey of 1,000 consumers aged 55+ from across the UK to understand their online habits and spending patterns*. The reason for this was simple: this demographic is often considered to have little online presence.

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Blog Posts

Mirror, mirror on the wall, who is the most digitally-savvy of them all?

Mirror, mirror on the wall, who is the most digitally-savvy of them all?

In the last few years, it’s come to light that the over 55’s market is flourishing, with consumer spending growing faster among the over 50’s than other segments. What’s more interesting is the strong online presence they have, with 86% regularly shopping online.

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