By Andreas Pouros | 11 December 2014 |
To make shopping truly personal, retailers must treat consumers as individuals, not members of a macro group. They must develop an understanding of shoppers beyond the broad buckets of gender, country, age and purchase history.
By Greenlight | 10 December 2014 |
Toys based on the Disney blockbuster Frozen are set to top the Christmas toy sales charts after being named as number one in Greenlight’s “Most Wanted Toys League.” The fairytale-themed movie became the fifth-highest-grossing film of all time in May, and it is expected that gross revenue will increase further for the franchise over the Christmas period.
By Rowan Grace Evans | 20 May 2014 |
While FMCG and B2C companies might be able to bridge this gap, as social referrals have a direct impact on sales, the B2B and Financial sector struggle to see the point of social. However, there's an answer.
By Greenlight | 10 February 2014 |
Here it is. Another dose of Greenlight's weekly Blog Watch - the stuff that's got our eyes caught! If you’re not on the floor in a crumpled heap of knowledge after these then you didn’t read carefully enough!
By Krishna Rao | 13 January 2014 |
The Caribbean proved a popular destination with UK consumers who went online to look for cruise holidays in the lead up to the festive season, reveals analysis of the latest cruise-related online search data Greenlight.
By Warren Cowan | 08 January 2014 |
Vast fortunes are spent every year by all the major car manufacturers, pushing a brand image, selling form, function and technology as much as 'the dream' of ownership through television, radio, press and online. But, sooner or later, the customer has to interact with an independent third party, i.e. visit a dealer's website, go into a dealership and interact with the dealer.
By Kevin Murray | 17 December 2013 |
For the last few years industry analysts and experts have been declaring that the future is mobile and that using this channel for shopping will soon be the most popular method used by online consumers. While this may not yet be fully realised, there is an emergence of a different use of mobile technology which will offer retailers another way to influence their customers' shopping behaviour - and it's all about tracking their physical locations.