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Creating a brand safe environment for your ads

Creating a brand safe environment for your ads

Google was recently summoned by ministers as the government pulled ads over extremist content. It isn’t unheard of to see ads up against ‘inappropriate content’, which can be anything from adult content to violent or racial propaganda. But how can we control the internet? The simple answer is, we can’t – but what we can do is try mitigate the problem through our processes.

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Are blog comment sections becoming irrelevant?

Are blog comment sections becoming irrelevant?

“Airline employees were so much more agreeable when they were drunk”. That’s just one of the witty comments that made it into I Think I Can See Where You’re Going Wrong. The book is a compilation of the best comments on the Guardian website which gets a breath-taking 40,000 comments a day. But, as much as we all wished our content got the same amount of love as the Guardian, the reality is most don’t. Publish a riveting thought leadership piece or latest industry news and you’d probably be considered lucky to get one or two lonely comments – a deflating prospect.

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Today’s digital influencer and what they mean for brands

Today’s digital influencer and what they mean for brands

As an old school journalist at heart, I have watched with fascination as traditional media, such as the BBC, The Telegraph and Marie Claire, have been somewhat side-lined and overtaken by a new age of citizen journalists, who not only bring their personal take on news and information to bear on all topics, but also translate brand messages to the widest possible audience. Citizen journalism is nothing new of course; Twitter as a news source is now a given and the YouTube generation is the future face of media consumption. But, what is interesting is the constantly changing face of the social or digital influencer and the vast world of people-led PR. So, why is it working so well for brands?

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Effecting Blogger Outreach with the Art of Mirroring

Effecting Blogger Outreach with the Art of Mirroring

Blogger outreach has become both a subject of contention and affection amongst the SEO arena. As outreach plays a significant role in SEO, a great deal of time has been spent learning how to do it correctly.

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Don’t get trigger happy with tagging

It’s time to talk about an interesting SEO and content issue I’m seeing more and more. Companies are obviously latching on to the need to have a blog and populate it – prolifically. Setting aside whether this is a good idea at all, let’s look at the impact this is having. In my experience, blogs are often run by people whose remit is to go forth and write stuff, which they certainly do with great gusto, and crucially they often tag things with equal abandon. They put no thought towards what this is doing to their site structure – and why would they?

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Yahoo For Native Search, Backlinks Will Be Less Important, Bringing The Sexy Back To AdWords Planner & More...

Yahoo For Native Search, Backlinks Will Be Less Important, Bringing The Sexy Back To AdWords Planner & More...

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Blog Posts

Greenlight hosts its first Speed Conference for the Travel sector

Greenlight hosts its first Speed Conference for the Travel sector

In the second of a series of new events, Greenlight hosted a Speed Conferencing evening for the Travel sector, with a variety of Travel brands in attendance including lastminute.com and Great Rail Journeys.

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