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Bing Ads - Going Back On its Word?

Bing Ads - Going Back On its Word?

Last year, Google revealed plans to make one of the biggest changes to AdWords it had ever made with the announcement of Enhanced Campaigns. By no longer allowing advertisers to split campaigns by device its announcement was met with much furore and scepticism. Bing Ads was quick to assure customers it had no plans to do similar. However, last week it reneged on this to much disappointment.

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Blog Posts

Heartbleed, New Majestic Metrics, Alternatives to AdWords & More...

Heartbleed, New Majestic Metrics, Alternatives to AdWords & More...

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Blog Posts

Google steps up activity against blog networks manipulating Google rankings

Between Google penalising MyBlogGuest.com and taking action on link networks elsewhere, it is clear it is revving up its activity against blog networks gaming Google rankings. This and more on Blogwatch.

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Blog Posts

Music Magpie and others: Spammy links lose sites' brand ranks

Here it is. Another dose of Greenlight's weekly Blog Watch - the stuff that's got our eyes caught! If you’re not on the floor in a crumpled heap of knowledge after these then you didn’t read carefully enough!

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Blog Posts

Bing Ads - A Sea of Summer Changes

Bing knows it has a lot to do if it is to be considered a real competitor to advertising on Google, rather than just being an afterthought and over the last few months it’s been busy at work. Microsoft has committed to big investment into new features for Bing, especially looking to improve what has been a major weakness of Bing’s interface and Editor – day-to-day usability. By not simply replicating Google’s formula, Bing has made some notable strides from providing more transparency in Search Partner activity, something frustratingly not yet available within Google Adwords, through to incorporating features such as Enhanced Campaigns functionality with the option to continue targeting by individual device.

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