By Nicky Carr | 03 May 2017 |
Shopping is an important channel for search engines to invest in; our sister company, FoundIt!, recently carried out a Google Shopping audit and found that “46% of shopping sessions are now starting their journey at the product level of a website than almost anywhere else, (which is) reflected across both desktop and mobile devices". Shopping is so important as its users have such high purchase intent, reflected in its high conversion rates, making it a key area for digital marketers to focus their attention on.
By Andreas Pouros | 09 June 2015 |
Find out the varying search engine market shares in key territories such as China, the USA and the UK.
By Inderpaul Rai | 09 June 2014 |
Last year, Google revealed plans to make one of the biggest changes to AdWords it had ever made with the announcement of Enhanced Campaigns. By no longer allowing advertisers to split campaigns by device its announcement was met with much furore and scepticism. Bing Ads was quick to assure customers it had no plans to do similar. However, last week it reneged on this to much disappointment.
By Greenlight | 06 May 2014 |
BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.
By Greenlight | 28 March 2014 |
Between Google penalising MyBlogGuest.com and taking action on link networks elsewhere, it is clear it is revving up its activity against blog networks gaming Google rankings. This and more on Blogwatch.
By Greenlight | 10 February 2014 |
Here it is. Another dose of Greenlight's weekly Blog Watch - the stuff that's got our eyes caught! If you’re not on the floor in a crumpled heap of knowledge after these then you didn’t read carefully enough!
By Inderpaul Rai | 09 October 2013 |
Bing knows it has a lot to do if it is to be considered a real competitor to advertising on Google, rather than just being an afterthought and over the last few months it’s been busy at work. Microsoft has committed to big investment into new features for Bing, especially looking to improve what has been a major weakness of Bing’s interface and Editor – day-to-day usability. By not simply replicating Google’s formula, Bing has made some notable strides from providing more transparency in Search Partner activity, something frustratingly not yet available within Google Adwords, through to incorporating features such as Enhanced Campaigns functionality with the option to continue targeting by individual device.