Apple

Blog Posts

Mobile: the barrier to a contactless society

Mobile: the barrier to a contactless society

With contactless card payments accounting for more than £2.3bn of spending in 2014, the launch of Apple Pay is a long awaited step as contactless payments go mobile.

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Blog Posts

The Apple Watch: Is it worth the gamble for marketers?

The Apple Watch: Is it worth the gamble for marketers?

Today marks a huge milestone in the tech calendar - the Apple Watch is now available at a store near you. We’ve known about it since September 2014, but we’re not sure how much will change once it hits the market, all we know is that everyone is very excited. Whilst we’ve been adapting to users becoming more mobile, has Apple just given us reason to throw our plans in the bin and start over again? It would appear not.

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Magazine

Wearable Technology: What you need to know

Wearable Technology: What you need to know

Wearable technology is not new. As far back as 1810, Breguet made something called a 'pocket watch' for Caroline Murat, the Queen of Naples. In the last few years, however, we have observed a solid change of pace, largely as a result of a maturing Internet, the miniaturisation of technology that has made smart devices a feasible size to wear and firms like Google leading from the front.

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Blog Posts

Apple knocks Amazon UK off top spot to become the most visible site for Brown Goods

The latest data from Greenlight shows that in the lead up to Christmas, a total of 12 million searches were made on Google UK for Brown Goods and Amazon, which in August was the most visible site to these searches, was knocked off its perch by none other than Apple!

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Blog Posts

'iPhone 5' pulls in the searches for Consumer Electronics

Expected to launch in September with a release date sometime in October, the keyword ‘iPhone 5’ received the highest number of queries - 450,000, and accounted for 6% of the total number of searches for brown goods products in May and 21% of those made for the Phones & Accessories subsector.

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