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The Apple Watch: Is it worth the gamble for marketers?

The Apple Watch: Is it worth the gamble for marketers?

Today marks a huge milestone in the tech calendar - the Apple Watch is now available at a store near you. We’ve known about it since September 2014, but we’re not sure how much will change once it hits the market, all we know is that everyone is very excited. Whilst we’ve been adapting to users becoming more mobile, has Apple just given us reason to throw our plans in the bin and start over again? It would appear not.

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Magazine

Wearable Technology: What you need to know

Wearable Technology: What you need to know

Wearable technology is not new. As far back as 1810, Breguet made something called a 'pocket watch' for Caroline Murat, the Queen of Naples. In the last few years, however, we have observed a solid change of pace, largely as a result of a maturing Internet, the miniaturisation of technology that has made smart devices a feasible size to wear and firms like Google leading from the front.

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