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Pet Insurance searches outperform those for Health Insurance

There were more searches made online for pet insurance than for health insurance, reveals Greenlight's latest quarterly insurance report. Little wonder consumers are shopping around and looking online for the best deals particularly in light of recent news reports about the cost of vet treatments rising and those of the average pet insurance policy having gone from £166 to £223 over the past five years.

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Mobile Advertising – What benefits will Google Enhanced Campaigns offer mobile?

With the deadline to migrate to Google Enhanced Campaigns just a little over two weeks away (22 July), let’s all embrace mobile advertising once & for all. Given the trend so far, it can only get better.

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Press

Cruises: Brands account for 61% of online searches for cruise holidays

UK consumers made 1.7 million searches online for cruise holidays in May, reveals Greenlight's new “Cruise Sector Report – Issue 1”. The negative publicity suffered by the sector following on from a succession of incidents – from the Costa Concordia disaster, the engine room fire on the Carnival Triumph to the Carnival Legend’s propulsion failure, has seemingly done little to deter holiday makers from considering cruise vacations.

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Press

Electricity dominates Energy-related searches made on Mobile Devices

The latest research from Greenlight reveals electricity accounted for the majority - 29%, of UK consumer online searches for energy-related services made on mobile devices in April.

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