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The Rise of the Digiboomers: Key Takeaways

The Rise of the Digiboomers: Key Takeaways

Just over a week ago, we hosted an exclusive event on marketing to the over 55’s in our loft space, gathering together brands to interact with a panel on this key topic. We’ve been vocal on where we stand on the subject, and highlighted on the night how important it was for online retailers not to disregard the over 55’s segment, especially if the assumption is that they do not know the first thing about technology.

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Visual currency and communication by pictures – how Instagram rules the world

Visual currency and communication by pictures – how Instagram rules the world

In an age where we all create, edit and publish, Instagram sits smack bang in the centre of a new global visual movement which has been created by its own (seemingly unstoppable) force.

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Google cracks down on app install interstitials

Google cracks down on app install interstitials

Google have announced a new update to its mobile algorithm in an effort to improve user mobile browser experiences. From November 1st, mobile web pages that show an app install interstitial (large overlay ads that suggest you download the site's app) which hides a significant amount of page content will no longer be considered mobile-friendly.

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Your guide to Facebook audiences

Your guide to Facebook audiences

Facebook advertising has been around for a while, however some may not appreciate how granular its targeting is. We all want to effectively pinpoint and target users with our best ads, and with Facebook, there are a wealth of ways in which this can be done. Whether you want to reach new potential customers or re-engage people who have already connected with your website or app, the possibility is open to target in a granular way through Facebook.

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Do you speak emoji?

Do you speak emoji?

If you’ve not come across an emoji yet, then you must have spent the last few years in a remote area without a connected device. For argument’s sake, they are essentially emoticons composed of facial expressions and visual representations of common situations. Surely you’ve seen plenty littered across your texts, emails and social accounts. Everyone uses emojis, to the point that it’s almost a form of communication in itself as it automatically transcends barriers to understanding languages by visually emulating feelings or thoughts. The internet is fluent in speaking emoji, and you’re about to see a lot more of them.

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Say hello to the ‘buy button’ on your Google search results

Say hello to the ‘buy button’ on your Google search results

Earlier this year, we considered the implications of adding a ‘buy button’ to Google search results. This would allow users to purchase products directly from a search result page, allowing Google to have full ownership of the shopping experience. Bringing the buying cycle full loop through Google will further entrench the brand as a search hub as it extends its offering to another service which improves the customer journey.

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Going international with PPC & why you should do it

Going international with PPC & why you should do it

We live in a world where it’s becoming increasingly easier to be an international vendor and/or consumer. Overseas consumers are coming online at an incredible rate and according to Internet World Stats, the Middle East and Africa have the fastest growing online populations, whilst Asia accounts for a staggering 44.8% of internet users. There are plenty of eCommerce sites in the world, but only a small fraction of them truly serve an international audience.

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