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Advertising on Instagram: What opportunities are now open to brands?

Advertising on Instagram: What opportunities are now open to brands?

Since Instagram’s launch in 2010, there’s been an incremental rise in users joining the social media platform every year, especially after it was bought by Facebook, which saw the platform jump from 10 million users in September 2011 to 80 million in July 2012. In March this year, a study found Instagram was used more than Twitter across all age groups, which was further highlighted a few weeks ago when it reached a staggering 400 million users.

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Five years in: Instagram is the epitome of line-of-sight marketing for the digital age

Five years in: Instagram is the epitome of line-of-sight marketing for the digital age

It’s been an exciting fortnight for Instagram. The social media site hit the 400 million user milestone just over a week ago and today it celebrates another landmark; its fifth birthday. When Instagram launched it had 25,000 users. In five years, Instagram has powered to social media success quite simply because it offers a fantastic user experience. Consumers love it because it feels real, it’s beautifully simple and a rich and creative way to tell stories. The social media site is also a powerful ally for advertisers, offering them the opportunity to reach a new audience and build a community, raising awareness and even shifting perceptions.

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Press

Nine out of ten brands failing to personalise effectively

UK marketers lack confidence in their personalisation capabilities with nine out of ten (88%) marketers believing that their brand is behind competitors in their use of personalisation, according to Greenlight’s Brand Personalisation Index. With European governments working on an EU-wide data privacy law that is expected to bring in tougher legislation on how technology companies can use personal data by the end of the year, there are wide concerns industry crackdowns will curb marketing innovation further.

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Blog Posts

Instagram – Why it should feature in your social strategy

Instagram – Why it should feature in your social strategy

With over 400 million users worldwide, there’s no doubt among marketers that Instagram is a platform well worth taking advantage of. What perhaps isn’t as clear to all is how it fits into a successful wider digital strategy: should you be repurposing your website or blog content, creating Instagram-only campaigns, or getting an expert photographer to do it all for you?

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Blog Posts

The Rise of the Digiboomers: Key Takeaways

The Rise of the Digiboomers: Key Takeaways

Just over a week ago, we hosted an exclusive event on marketing to the over 55’s in our loft space, gathering together brands to interact with a panel on this key topic. We’ve been vocal on where we stand on the subject, and highlighted on the night how important it was for online retailers not to disregard the over 55’s segment, especially if the assumption is that they do not know the first thing about technology.

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Visual currency and communication by pictures – how Instagram rules the world

Visual currency and communication by pictures – how Instagram rules the world

In an age where we all create, edit and publish, Instagram sits smack bang in the centre of a new global visual movement which has been created by its own (seemingly unstoppable) force.

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Blog Posts

Google cracks down on app install interstitials

Google cracks down on app install interstitials

Google have announced a new update to its mobile algorithm in an effort to improve user mobile browser experiences. From November 1st, mobile web pages that show an app install interstitial (large overlay ads that suggest you download the site's app) which hides a significant amount of page content will no longer be considered mobile-friendly.

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