By Krishna Rao | 29 January 2014 |
2014 is the year of Authorship but it is going to fly right by most companies when it comes to their investing in it to maximise their visibility online and maintain top rankings on Google. This is one of other predictions for 2014, Greenlight unveils in the tenth quarterly edition of The Greenlight Magazine, just published.
By Hannah Kimuyu | 19 December 2013 |
5 months since Enhanced Campaigns (EC) went live, I find myself eating my own words with the process not actually being that painful and some incredibly exciting new targeting features to match. EC in fact, has turned the Search world on its head, making us think beyond the keyword and instead, about the person behind it. This will see audience targeting become one of the biggest trends for 2014.
By Greenlight | 19 September 2013 |
Presentation by Hannah Kimuyu given at On The Edge Digital Conference, Birmingham, 19 September 2013. Key takeaways: •Growth of multi-device •The challenges & opportunities •How to get ready •Success story. Learn about the five steps for finding success with mobile
By Ben McAneny | 07 August 2013 |
10 years ago, when Google maps was first released, the search giant had already foreseen that the future of Search was going to be related to mapping. However, by adding another feather to its bow compliments of its acquisition of Waze, serving users with relevant, non-infringing ads within the mapping interface is now finally being realised.
By Hannah Kimuyu | 06 August 2013 |
For those of you that have been living underneath a rock for the past few months, here’s a quick recap on Enhanced Campaigns. Although Google has done a good job in documentation and explaining why things need to be done in a certain way, migrating to Enhanced Campaigns hasn't been as simple ‘flipping the switch’.
By Krishna Rao | 31 July 2013 |
UK consumers made over 682,000 online dating-related web queries in June, finds a new report from leading independent digital marketing agency, Greenlight. In terms of culture and preferences-related searches, the research reveals that those pertaining to Polish dating proved to be most popular.
By Krishna Rao | 24 July 2013 |
Facebook is reporting its Q2 results imminently. Ahead of them it has been reported that Twitter’s Biz Stone has suggested Facebook could earn almost three times more revenue than it did from advertising last year ($4.3bn), by offering users the option of an ads-free experience at a cost of $10 per month. But would users really be willing to pay for this and if so, how much would they consider to be reasonable? Speculating on exactly this at the turn of the year, Greenlight, polled 500 people globally to gauge just how much they would be prepared to pay not to see ads when using Facebook.