By Greenlight | 30 November 2016 |
Google Shopping has experienced rapid growth over the last few years, seeing the channel establish itself as the predominant revenue driver for many retailers. The holiday period – which actually begins a lot earlier than you would assume, with 48% of holiday shoppers admitting that they did the majority of their shopping on or before Black Friday - places a strong emphasis on preparing a foolproof plan for Shopping campaigns.
By Malika Isles | 25 November 2016 |
During the run up to Christmas, everyone anticipates the launch of the John Lewis ad. This year, the retailer made the decision to make the ad more lighthearted due to the politically heavy year that 2016 has been with Buster the Boxer. John Lewis’s customer director Craig Inglis states: “You could say 2016 has certainly been quite a year, so we hope our advert will make people smile. It really embraces a sense of fun and magic, reminding everyone what it feels to give the perfect gift at Christmas.”
By Andreas Pouros | 14 November 2016 |
With more than half of annual retail sales occurring during the three months leading up to Christmas in the UK, and a large proportion of these happening between Black Friday and Boxing Day, the festive season can quite literally make or break brands.
By Greenlight | 08 November 2016 |
With consumers spending 43% of their online time on mobile, and mobile ad spend being up 60.3% to £2.627 billion in 2015 (accounting for 30.5% of all digital advertising), we have truly entered the era of mobile.
By Greenlight | 26 October 2016 |
Over the last six years, the start of each year has been marked by Google announcing that it’ll be ‘the year of mobile’. In the early years this was hard to believe as traffic was lower and conversions were non-existent. But 2013 marked a transition period as searches started shifting from desktop to mobile by at least 30%. A new era began in 2015 when mobile searches outgrew desktop searches for the first time, and now that we’re also seeing conversions follow, it’s time for marketers to pay serious attention to mobile as a channel.
By Malene Heien | 06 October 2016 |
Many advertisers have had great success optimising their ads for mobile devices. When tested against “no device preference” ads, mobile preferred ads have mostly shown increased CTR. Ad copy which highlights the ability to complete purchases easily from a mobile device has shown positive results in terms of CTR as well as conversions.
By Simon Claassen | 23 September 2016 |
Ad blocking is probably one of the hottest topics on everyone’s mind at the moment. With AdBlocker Plus launching its own Supply Side Platform (SSP) in the last week, the topic has made its way up to the top of the headlines once more.