Advertising

Blog Posts

If I could give you my top mobile PPC tips, they would be…

As most advertisers want to jump on the mobile bandwagon, we want to highlight the main things to keep in mind when creating your mobile PPC strategy. Let’s start exactly where it counts: keep your end user in mind and consider what their intent may be when they are searching on the go when optimising campaigns and creating ad copies.

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Blog Posts

Away with the rules!

Away with the rules!

“We are not artists, we’re not writing novels – we need to remember we’re commercial writers.” – Nicky Bullard, Creative Director of Lida. As demonstrated above, even within our own ranks, copywriters are sometimes not taken seriously as writers. While it is possible to regurgitate the clichés, blasé grammar and boring sentence structure in so much of today’s copy; a skilled copywriter will recoil at the prospect.

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Blog Posts

Bing Ads - Going Back On its Word?

Bing Ads - Going Back On its Word?

Last year, Google revealed plans to make one of the biggest changes to AdWords it had ever made with the announcement of Enhanced Campaigns. By no longer allowing advertisers to split campaigns by device its announcement was met with much furore and scepticism. Bing Ads was quick to assure customers it had no plans to do similar. However, last week it reneged on this to much disappointment.

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Blog Posts

Google's official line on best practice faceting

Doodling Is Productive, Google Glass & Search, Linking to Free Content Is Legal & - These are just some of the recent headlines that our SEO, PPC and Outreach folk deem to be worth a read, summary and a share.

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Blog Posts

Music Magpie and others: Spammy links lose sites' brand ranks

Here it is. Another dose of Greenlight's weekly Blog Watch - the stuff that's got our eyes caught! If you’re not on the floor in a crumpled heap of knowledge after these then you didn’t read carefully enough!

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Press

Greenlight, Google and Yahoo take to the main stage at Travel Technology Europe 2014

Greenlight, will take to the main stage at Travel Technology Europe 2014, Europe’s largest travel-related technology and marketing event, being held at Earls Court 2 in London on 4 - 5 February, 2014. The two day conference will feature thought-provoking speeches, industry panel debates and practical case studies, alongside an exhibition. Greeenlight will be joined by Google and Yahoo.

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Blog Posts

Audience Targeting: 2014 will be about putting the audience at the centre

At Greenlight, we believe audience targeting is set to be one of the biggest trends for 2014. Audience targeting reduces the speculative costs of advertising and allows you to invest directly into the right customer segments, advocates, engagers and friends of fans.

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