Advertising

Magazine

Programmatic Native Advertising

Programmatic Native Advertising

In the digital display and video space, programmatic ad buying is fast becoming the standard way to trade media; and now, thanks to recent advances in both technology and industry guidelines, native ad inventory can be traded programmatically too.

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Press

Dull marketing campaigns, no more

Dull marketing campaigns, no more

In the words of Henri Matisse, “creativity takes courage”, and it seems that many of us in the marketing industry lack the confidence to be truly creative. We are constantly reminded of the importance of creativity and often consider it to be a key success factor, but few seem to be putting their money where their mouth is and are settling for a vanilla campaign.

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Magazine

Programmatic Display: Driving Efficiency, Immediacy And Control

Programmatic Display: Driving Efficiency, Immediacy And Control

The evolution of programmatic trading is probably one of the biggest and most significant changes within the digital space. For many digital marketers, it’s been a long time coming, and a welcome change to how we buy and sell media. Programmatic trading, however, will continue to evolve as we see marketers and brands debate transparency, efficiency, big data, viewability, mobile and attribution. Our programmatic display magazine sees our experts uncover the trends and considerations that are core to a marketer's arsenal as well as prominent innovations that are re-shaping the digital landscape.

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Blog Posts

Facebook launches its mobile focused ad format ‘collection’

Facebook launches its mobile focused ad format ‘collection’

Last week, Facebook announced the launch of a new mobile focused ad format called ‘collection’, which the social network will release together with a new set of performance metrics in order to allow advertisers the ability to effectively measure ad performance. With the introduction of this format, Facebook continues the trend of creating mobile focused ads which are integrated into the news feed, rather than taking users to an external site straight away.

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Blog Posts

The death of exact match?

The death of exact match?

Ok, I might've chosen a slightly dramatic headline, but it’s certainly not the exact match we had when I first started in search all those years ago. For those who haven’t heard the news, Google announced on Friday that it’s ‘expanding close variant matching to include additional rewording and reordering for exact match keywords’.

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Blog Posts

Of ads and storytelling

Of ads and storytelling

We’ve managed to skip some ads with tactical tea breaks in the past, but our ability to trim the fat has developed. The rise of ad blocking in the past few years has allowed us to only view what we want – and with services such as Netflix, we pay not to see ads at all. Even when exposed to less advertising, it’s still advertising we don’t want. However, in today’s digital age, others have blossomed. The John Lewis Christmas adverts are anticipated with glee, shared enthusiastically, and critiqued like food, fine wine and works of art. People want to consume the advert and they want to copy it, creating memes and spoofs left, right and centre.

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Magazine

Paid Search Do's And Don'ts: A Guide To Navigating Account Management At Christmas

Paid Search Do's And Don'ts: A Guide To Navigating Account Management At Christmas

For online retailers, Christmas is peak season with spending increasing year-on-year and sales last year hitting a whopping £24bn in the UK alone. We know that the demand is there, and so your marketing strategy must adapt in order for you to capitalise on each and every individual sale.Whilst most businesses have been planning key products, stock levels and Christmas logistics since the beginning of the year, marketing budgets and paid search strategy can often be an afterthought and rushed.

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