By Ina Arens | 04 December 2015 |
Programmatic is about to embark on a new journey - no longer restricted to desktop computers, mobiles and TV screens, it will now infiltrate outdoor screens. While many advertisers are still getting to grips with this ‘new’ way of trading display advertising space, the media-buying powerhouses are sprinting ahead. Their vision is to extend brand messaging beyond the domestic four walls of consumers.
By Tiphaine Junjaud | 04 December 2015 |
The time spent on mobile devices is growing at breakneck speeds and it’s not set to slow down any time soon. We already spend on average more than 2 hours and 20 minutes per day on our mobiles, easily surpassing the time spent on desktops or laptops. Add to this the development of 4G technology - which brings more power, more data and more coverage to users, this has naturally led to greater accessibility to the content we love in an instant. But it’s not just any type of content that has seen this spike; the surge applies specifically to one channel in particular - video. Today, it makes up the fastest-growing segment within the mobile category in terms of data traffic and consumption.
By Krishan Nursimooloo | 04 December 2015 |
There are two digital marketing disciplines that excel in prospecting potential audiences without relying on user intent triggers: Programmatic Display and Paid Social. These disciplines invariably use contextual, behavioural, probabilistic and deterministic data to predict intent, and then send the ‘right message, to the right user, at the right time’.
Three-fifths of marketers overlooking Instagram, as Greenlight research reveals its growing influence on shopper behaviour
By Greenlight | 30 November 2015 |
Almost one in three (30%) Instagram users have bought items after seeing them on the app, yet 60% of marketers aren’t currently targeting Instagram users, Greenlight reveals.
By Si Yan Tuong | 20 November 2015 |
With the holiday season fast approaching, it’s important to have all your campaigns optimised and implement your bid adjustments to meet consumer demand in preparation for the busy period. And Google have launched a few tools just in time to make campaign optimisation faster and more efficient.
By Apolline Uong | 22 October 2015 |
Google has updated Hotel Ads to make it easier for potential customers to make bookings and improve the overall hotel search experience. This marks a move away from Google Hotel Finder which will be fulfilled by Hotels Ads, allowing hotels access to advertise and sell directly through Google, and, in turn, increase their brand’s visibility on the most popular search engine.
By Greenlight | 06 October 2015 |
Since Instagram’s launch in 2010, there’s been an incremental rise in users joining the social media platform every year, especially after it was bought by Facebook, which saw the platform jump from 10 million users in September 2011 to 80 million in July 2012. In March this year, a study found Instagram was used more than Twitter across all age groups, which was further highlighted a few weeks ago when it reached a staggering 400 million users.