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Google reiterates suggested 33-character limit in ETA headlines to avoid truncation

Google reiterates suggested 33-character limit in ETA headlines to avoid truncation

Expanded Text Ads (ETAs) are finally here, allowing marketers from countries with long-worded languages to breathe a sigh of relief (as a German, I’m delighted to finally be able to write full sentences). As of the end of October, however, we won’t be able to create and change Standard Ads anymore, therefore Standard Ads will run alongside ETAs. The date when Standard Ads will stop running is yet to be confirmed. Google is encouraging marketers to test ETA variations (especially different headlines) as much as possible during this time to ensure they’re getting the most out of the new ad format.

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Facebook announces four new mobile ad formats

Facebook announces four new mobile ad formats

A new online platform to help agencies and brands make the most of creative ads for mobile devices. The new tool is designed to allow advertising creatives the ability to review and test different mobile formats on both Facebook and Instagram. The creative hub benefits small to mid-sized agencies and brands, removing any dependencies on outsourcing designers and creatives as well as cutting down on waiting times and costs.

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Initial impact of Google removing right hand side ads

Initial impact of Google removing right hand side ads

Just over a month ago, Google revealed that it was removing the right hand side ads we’ve grown used to over the past few years. Now that we have a solid four weeks of data, we’re looking to answers some of the many questions which are puzzling advertisers, such as "what’s the effect of the removal of right hand side ads?", “will I have to pay extortionate CPCs?” and “how does this affect my CTR?”.

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2016: The year of programmatic outdoor trading

2016: The year of programmatic outdoor trading

Programmatic is about to embark on a new journey - no longer restricted to desktop computers, mobiles and TV screens, it will now infiltrate outdoor screens. While many advertisers are still getting to grips with this ‘new’ way of trading display advertising space, the media-buying powerhouses are sprinting ahead. Their vision is to extend brand messaging beyond the domestic four walls of consumers.

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Video is the channel brands need to focus on in 2016

Video is the channel brands need to focus on in 2016

The time spent on mobile devices is growing at breakneck speeds and it’s not set to slow down any time soon. We already spend on average more than 2 hours and 20 minutes per day on our mobiles, easily surpassing the time spent on desktops or laptops. Add to this the development of 4G technology - which brings more power, more data and more coverage to users, this has naturally led to greater accessibility to the content we love in an instant. But it’s not just any type of content that has seen this spike; the surge applies specifically to one channel in particular - video. Today, it makes up the fastest-growing segment within the mobile category in terms of data traffic and consumption.

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Offline event triggers to inform reactive, predictive and personalised advertising

Offline event triggers to inform reactive, predictive and personalised advertising

There are two digital marketing disciplines that excel in prospecting potential audiences without relying on user intent triggers: Programmatic Display and Paid Social. These disciplines invariably use contextual, behavioural, probabilistic and deterministic data to predict intent, and then send the ‘right message, to the right user, at the right time’.

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