Search and Social Media Roundtable - Chapter 1

Chapter 1 - Introductions and what is interesting right now in the online travel sector.  Including SERPS and the Panda update, Google + pages and the effect on blogger outreach.  Growth of mobile and video, intense online competition, fragmentation of customers, social humanising the web and the growth of mobile and video.

Watch Chapter 2 - Danny Barasso from Hilton discusses the shift from offline to online and marketing to your target audience effectively.

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