Gaming - Search and Social Media Roundtable

Chapter 1

Chapter 1 - Introduction

CEO of Greenlight, Warren Cowan asks the panel how they are using Search and Social Media in the Gaming industry to drive existing business models and create new ones.

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Chapter 2

Chapter 2 - Real Money & Facebook Social Gaming

The panel talks about the gaming experiences offered on Social Media platforms and they debate whether Social Media sites, such as Facebook, will end up becoming serious competition for well known Gaming brands.

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Chapter 3

Chapter 3 - Convergence of SEO & Social Media

In the past year Google has made 10 major changes to its algorithm. With this in mind, the panel discusses how they are constantly changing their SEO strategy, given that there has been a fundamental move away from old search and social signals in the algorithmic search results.

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Chapter 4

Chapter 4 - Google +

The intergration of Google +1 into the SERPs has meant that very simple +1 scores for websites, have resulted in posts appearing in the actual search engine results for no apparent reason. The panel discusses what impact this is having on Gaming websites SEO strategies.

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Chapter 5

Chapter 5 - Where does the brand live?

Today, social media platforms are an integral part of many web users daily lives, but with so many popular social media sites, how does a brand manage its identity in multiple places?

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Chapter 6

Chapter 6 - Why does Social Media remain so elusive?
Businesses all seem to monitor three core metrics; sales, revenue and costs. Everyone's found a way to make the other channels correlate down in some way to those points, but why not social media? The panel discusses why social media has remained so elusive in brands marketing strategies. 

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Chapter 7

Chapter 7 - Mobile Search Strategies

With around 25% of all click throughs for Gaming related paid search ads being from mobiles, the panel discusses what Gaming brands are doing to create mobile friendly sites.

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Chapter 8

Chapter 8 - USA & Gaming

With talks of the USA re-evaluating restrictions on the gaming industry, the panel discusses future possibilities for gaming companies in the States. 

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