Selftrade selects Greenlight as its SEO Partner
Selftrade, one of the UK's largest execution-only stockbrokers, has appointed leading independent digital marketing agency Greenlight, to manage the search engine optimisation (SEO) of its new website launched in December.
Greenlight's appointment follows a pitch against Media Run and Epiphany.
Selftrade offers a cost-effective platform on which its customers can manage day-to-day trading, tax-efficient investing and investment planning through a wide range of accounts.
Greenlight has been tasked with assisting Selftrade in improving website authority to help it achieve its goals for increasing traffic to the site through natural search in 2013.
Greenlight will provide technical and relevancy recommendations on the optimisation of the new site, build its authority in search engines and ensure Selftrade secures the best possible position in the search engine results.
Working closely with Selftrade's internal teams, Greenlight will also devise and implement on-going creative outreach campaigns to raise awareness of the brand and continue to build and improve the new site's authority and visibility for the firm's core products and services.
Mark Pearson, Chief Marketing Officer at Selftrade comments:
"We have selected Greenlight as our SEO partner. Throughout the pitch process, the team demonstrated expertise in their knowledge of FSA regulated companies and financial services across retail broking and banking. Greenlight provided clear thinking on strategy backed by a roadmap of activities and deliverables, and the ability to align SEO with other channels."