Santander looks to boost online presence through natural search

London, 17 June, 2010 - Leading international bank, Santander, has decided to boost its online presence by engaging award winning search marketing agency Greenlight. The agency has been appointed to develop and manage Santander's natural search (SEO) activity in the UK. The bank has tasked Greenlight with increasing traffic to its website while raising awareness of its products and services through dramatically improving its Google rankings.

Greenlight had worked with Alliance & Leicester for over three years until it was taken over by the Santander Group. Santander has made the decision to retain Greenlight's SEO expertise; thus transferring the success produced for Alliance & Leicester to the newly formed, Santander UK plc. Santander carefully selected Greenlight following a four way procurement process, in which the search firm was chosen over other agencies such as Tamar, Carat and Bigmouthmedia.

Santander's Senior eMarketing Manager, Amanda Mayes, comments: "I have no doubt that Greenlight's dedication and enthusiasm for our business will lead to continued campaign success. Greenlight has proven its expertise through the incredible results its SEO campaign delivered for Alliance & Leicester. Over the pitching process, it has demonstrated its experience, strength and ability to resolve complex issues, underpinning our decision to continue to work with Greenlight as we move to improve Santander's online visibility and sales. We are delighted with the new strategy and Greenlight's ingenious solutions to maximise our search rankings"

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