Greenlight wins at the UK Search Awards 2017

We're very excited to announce that Greenlight won the award for Best Use of Social Media in a Search Campaign for our work with ghd on its #ghdPink for Breast Cancer Awareness Month campaign at the UK Search Awards, which took place at a glamourous ceremony on the evening of 30th November. We're delighted to have won such a competitive category and, of course, our Paid Media and Display teams are so pleased to have had their hard work recognised.

Each year, ghd supports Breast Cancer Awareness Month, and last year we sought to promote its limited edition electric pink styler through an innovative, unique digital and social campaign which made use of high impact mobile and video footage to help raise awareness and donations as part of ghd's goal to raise £10,000,000 for Breast Cancer Now. Thanks to our data-led approach and strong focus on targeting audiences which were not only relevant but also had high purchase intent, we helped ghd smash its targets and managed to overdeliver on all our campaign objectives overall, while also coming in under budget.

Greenlight wins at the UK Search Awards 2017

NOMINATIONS AND WINS ON THE NIGHT

Alongside our win, we're very proud to have also been nominated for four other awards, which further underlines the fantastic results our teams are driving for our clients:

WIN

  • Best Use of Social Media in a Search Campaign with ghd for #ghdPink

NOMINATED

  • Best Use of Search - Retail for ghd Pink campaign
  • Best Use of Search - Retail for Superdry Jackets campaign
  • Best PPC Campaign for Superdry Jackets campaign
  • Most Innovative Campaign for Rajapack search efficiency campaign

We're ecstatic that our work has been recognised by the UK Search Awards' panel and judges.

See more of our work here, or follow us on Twitter, LinkedIn, Instagram and Facebook for all our updates.

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